Benjamin Robinson Email & Phone Number

London, Gb

London, Gb

Sirlute is a creative charity that delivers free creative learning, mentoring and training to young people aged 5 to 25 years old from under-resourced backgrounds in London. Sirlute acts as a gateway into creative industries including music, multi-media and fashion for young people who wouldn’t normally have access to such opportunities to advance their personal or creative development.Marketing Strategy and mentorshipDigital marketing strategy and mentorshipSEOCRM managementContent creationAnalytics management

London, England, Gb

London, Gb

London, England, Gb

Responsible for building a global marketing function across 3 business units, covering; Europe, APAC and MENA. I led a rebrand of the group entities from inception to execution, alongside driving the B2B business through a number of online and offline strategies.Group marketing strategyGlobal marketing strategy development and execution - Europe, APAC, MENA, USContent marketing strategyLead generationRebranding and brand development of the group entitiesDigital marketing strategyWebsite management - SEO, UX, CROSocial media strategy - development and executionAccount based marketing strategy and executionDevelopment and execution of the content strategyPR development and syndicationEvent management, curation and execution Sales and marketing alignmentContent strategy

London, Gb

Responsible for marketing strategy and execution in the b2B and B2C Fintech/ Finance sector, covering; Liquidity, Risk Management, Data and Technology sales. Through a combination of ABM, digital and traditional marketing strategy my role is to drive the B2B marketing - sales funnel. I drove the integration and adoption of Salesforce and Salesforce Marketing Cloud in the business.• Group marketing strategy development and implementation• Brand development and positioning (responsible for the rebrand of entire group)• Paid media advertising• Organic growth strategy• Account based marketing strategy• Social media strategy• Content curation and syndication• Event management and execution (trade shows, expos and conferences)• Development of a combined Sales and Marketing strategy

Bristol, England, Gb

Responsible for leading the digital transformation from NGA HR UK and Ireland to Zellis, following the company’s acquisition by private equity house Bain Capital. I manage a team of four direct reports as well as several agencies.• Website design and relaunch• Customer rebrand communications• Digital transformation strategy• Paid acquisition strategy• Earned acquisition strategy - SEO• Multi-agency management• Social media strategy • Key stakeholder management• Account based marketing

Marlow, Buckinghamshire, Gb

Responsible for the digital acquisition strategy, digital and social content strategy and growth of Jessops’ three core online businesses; Jessops, Jessops Photo and Camera Jungle. I managed a team of four direct reports, as well as PPC, Web Development and Media buying agencies. Responsible for a budget of £1,000,000 I create and manage the paid and earned acquisition channels. I relaunched Jessops Photo within two months of my tenure and jessops.com after three months. Both are now trading at over 20% of the 2017 revenue figure and jessops.com has seen an increase in web traffic of 30% and an increased conversion rate of 25%.Website relaunch – inception, design and overseeing the developmentDigital strategy – creation and implementation of the digital strategyPerformance/paid acquisition strategy – creation, implementation and managementDigital content strategy – create and syndicate online content strategy across all digital channelsSocial media strategy – organic content and retargeted paid mediaCRM and Marketing Automation strategy – creation and overusing implementationSEO – strategy and implementation – increased organic traffic by 21% in two monthsManagement of PPC agency and conjoined development of strategyManagement of Social Media strategy and agency implementation Key stakeholder engagement – engaged key stakeholders, both internal and external, to create a streamlined strategy for the business

London, Greater London, Gb

Responsible for digital growth and candidate/client acquisition across 3 businesses in 28 countries. I create and manage the Robert Walters Group and country specific digital strategy. I manage a team of four direct reports located in; London, Tokyo, Sydney and Singapore as well as the management of 29 marketing executives across the globe. During my tenure, the group has seen an increase of 45% YoY web traffic, 300% increase in website applications and a 125% increase in placements where online was the source.Group digital strategy – create and manage strategy for the Robert Walters Group digital estate.Global digital strategy – create and manage the digital strategy for Robert Walters in 28 countries, Walters People in four countries and Resource Solutions in 24.Digital Optimisation – rolled out a global optimisation project: In 6 months, we saw a YoY increase of 45% website traffic and 300% increase in applications.Marketing Automation – sourced technology and devised the launch strategy for the global roll out of our marketing automation program.Paid advertising – streamlined the global PPC strategy reducing global spend by £40k p/year and increasing conversions by 210%.Social media – oversee the global social media strategy.Google for Jobs – researched and restructured our websites to take advantage of the Google for Jobs, jobs board.Global digital Marketing team – implemented the creation of a global digital team that was instrumental in the roll out of a new CMS, social sharing platform Social Sign In and staff training video guides.Innovation – responsible for researching and delivering new platforms and technologies that maintain our position as an industry leader.Mobile applications - creation and management of mobile strategy including the build of the new Salary checker 2019 application.

Bundang-Gu, Seongnam-Si, Gyeonggi-Do, Kr

Responsible for all online marketing activities for Humax Electronics Ltd., and Humax Electronics GmbH. Create, adapt and implement traditional marketing and online and digital strategy for HUMAX with the aim to increase brand awareness, increase web traffic, drive mobile application downloads and ultimately drive sales.Responsibilities:B2B & B2CWebsite DesignWebsite OptimisationMobile App MarketingCustomer JourneySEOPPCEmail MarketingEcommerceLead NurturingSocial MediaAffiliate MarketingNew TechnologiesAnalyticsStrategyAgency Management

Wembley, London, Gb

Responsible for the Digital and Online Marketing strategy for all Casio product divisions. B2C – Timepiece, Calculator, Electronic Musical Instruments. B2B – Projectors, Mobile Terminals, Cash Registers.Key Responsibilities:Management and marketing of Casio UK’s ecommerce platform Casio Online, this includes product management, SEO, affiliate marketing Planning, design and optimisation of all Casio and Casio sub-brand websitesImplementing and reporting on all analytics gathered from websites and formulating strategies as a result of analysis: Google analytics and OmnitureManage, source, create and upload relevant and regular content to all Casio and Casio sub-brand website working across several CMS systems.Manage all social media accounts: Casio UK, G-SHOCK UK, SHEEN UK and Casio Projectors, sourcing and uploading all content alongside engaging in conversations with fans: Facebook, Twitter, Youtube and InstagramResponsible for the sourcing and implementation of a Casio asset bank that has been deployed across all Casio subsidiaries globallyCreate and deploy email marketing campaigns across all divisions whilst maintaining a 500,000 strong customer database: ELOQUA, Smart Focus, Campaign Commander and Mail ChimpResponsible for the sourcing and implementation of a CRM as well as overseeing its maintenance

Birmingham, West Midlands, Gb

Responsibilities include the implementation of direct marketing strategies including database marketing, direct response marketing and telemarketing.Clients include, Aston Business School, Bournville College and Bloc Hotels.

Birmingham, West Midlands, Gb

Social Media, Press release creation and editing, copy writing, marketing campaigns

Beaverton, Or, Us

Responsible for the demonstration, promotion and marketing of Nike's range of football boots.

Ma, English

Education record