Benjamin Roche Email & Phone Number

Greater New York City Area

• Served as strategic account lead and primary point-of-contact for ‘platinum-level’ clients exceeding $3mm annual spend including: Comcast, Aetna, Amtrak, GSK, Macy’s, Cotton, NBA and Nestle
• Developed, executed and refined dynamic digital marketing campaigns utilizing sophisticated decisioning logic structures based on a variety of data triggers including: site retargeting, geo-location, custom feeds and.
• End-to-end project management for rich and standard media, video, mobile and native campaigns collaborating with internal and external stakeholders to create and adhere to production/launch timelines
• Responsible for client onboarding and strategic consulting, creating bespoke process/capabilities documentation and leading marketing development sessions for advertisers and agencies
• Coordinated internal Ad Operations, Solutions Engineering, Custom Reporting, Creative Studio, Billing and Product Development teams to ensure seamless campaign execution and maintenance
• Performed ongoing campaign QA analysis and created custom reporting based on first and third-party data to guarantee client KPIs were met and to identify potential campaign optimizations/incremental revenue

Greater New York City Area

• Acted as direct sales support and client-facing lead for key accounts throughout the United States, Canada and the United Kingdom including: Discover, Uniqlo, JetBlue, Lenovo, Walmart, Unilever and Land Rover
• Successfully managed CPE and CPM rich media, programmatic and custom editorial content campaigns.
• Oversaw creative design, editorial liaison, tracking/verification implementation, post-launch optimization strategy, reporting and post-campaign recommendations
• Prepared in-depth internal and client-facing performance analysis leveraging first and third party metrics to identify trends and opportunities for future business/incremental revenue
• Led on-site client education/pitch meetings and coordinated branded content photo/video shoots
• Addressed daily client concerns and operational issues in conjunction with Sales, Finance, Ad Operations, Creative Studio and Product Development teams

• Provided comprehensive account management and ad operations support for salespeople and publishers of American Banker, The Bond Buyer, The Middle Market, National Mortgage News and Traders Magazine
• Planned and executed web display, eNewsletter, multimedia and audience extension advertising campaigns for clients including: Verizon, Discover, Bank of America and Visa
• Implemented strategic media plans, proactive optimizations and inventory management based on trend monitoring and performance to meet and surpass client goals
• Distributed weekly campaign and inventory management reports for clients, publishers and salespeople

• Developed and managed agency and advertiser accounts across Patch.com’s nationwide network of 900 local websites, including: Coldwell Banker, Centro and American Express
• Coordinated all phases of a campaign, from proposal and planning through analysis, optimizations, wrap decks, trafficking and renewals
• Developed leads for premium format, rich media and dynamic campaign optimization specific to client needs and target audiences
• Trained new team members and developed training materials to streamline onboarding
• Found opportunities to automate and refine processes to maximize efficiency

Patch.com (AOL)

• Effectively communicated Internet and Patch.com specific policies to clients
• Assisted in the design of the 'User Submissions' and 'Missing Listings' systems
• Assisted in the training of new hires
• Directed and resolved urgent client, sales team and user concerns
• Prioritized directory listing assignments for un-represented businesses

Patch.com (AOL)

• Successfully collaborated with sales team to design site content capable of increasing ad sales
• Produced high-priority content for New York Tri-State Patch’s regional director
• Assisted in the design of directory team protocol regarding: serving non-profit institutions, information gathering, and Patch service areas
• Responsible for the consistency of the Patch voice in directory sections

Patch.com (AOL)

• Cold-called local businesses to introduce the Patch brand to new areas, to create accurate and compelling copy, and to generate leads and identify opportunities for Patch’s sales team
• Produced and edited original content in Patch.com’s local business directory, writing copy to represent businesses in their own communities throughout the United States