Benjamin Roche Email & Phone Number

Greater New York City Area

• Served as strategic account lead and primary point-of-contact for ‘platinum-level’ clients exceeding $3mm annual spend including: Comcast, Aetna, Amtrak, GSK, Macy’s, Cotton, NBA and Nestle• Developed, executed and refined dynamic digital marketing campaigns utilizing sophisticated decisioning logic structures based on a variety of data triggers including: site retargeting, geo-location, custom feeds and unique audience identifiers• End-to-end project management for rich and standard media, video, mobile and native campaigns collaborating with internal and external stakeholders to create and adhere to production/launch timelines• Responsible for client onboarding and strategic consulting, creating bespoke process/capabilities documentation and leading marketing development sessions for advertisers and agencies• Coordinated internal Ad Operations, Solutions Engineering, Custom Reporting, Creative Studio, Billing and Product Development teams to ensure seamless campaign execution and maintenance• Performed ongoing campaign QA analysis and created custom reporting based on first and third-party data to guarantee client KPIs were met and to identify potential campaign optimizations/incremental revenue• Prepared and presented comprehensive account reviews for internal and external stakeholders designed to strengthen client/agency relationships, streamline partner workflow and determine opportunities to maximize account growth

Greater New York City Area

• Acted as direct sales support and client-facing lead for key accounts throughout the United States, Canada and the United Kingdom including: Discover, Uniqlo, JetBlue, Lenovo, Walmart, Unilever and Land Rover • Successfully managed CPE and CPM rich media, programmatic and custom editorial content campaigns.• Oversaw creative design, editorial liaison, tracking/verification implementation, post-launch optimization strategy, reporting and post-campaign recommendations • Prepared in-depth internal and client-facing performance analysis leveraging first and third party metrics to identify trends and opportunities for future business/incremental revenue• Led on-site client education/pitch meetings and coordinated branded content photo/video shoots• Addressed daily client concerns and operational issues in conjunction with Sales, Finance, Ad Operations, Creative Studio and Product Development teams

• Provided comprehensive account management and ad operations support for salespeople and publishers of American Banker, The Bond Buyer, The Middle Market, National Mortgage News and Traders Magazine • Planned and executed web display, eNewsletter, multimedia and audience extension advertising campaigns for clients including: Verizon, Discover, Bank of America and Visa• Implemented strategic media plans, proactive optimizations and inventory management based on trend monitoring and performance to meet and surpass client goals• Distributed weekly campaign and inventory management reports for clients, publishers and salespeople

• Developed and managed agency and advertiser accounts across Patch.com’s nationwide network of 900 local websites, including: Coldwell Banker, Centro and American Express• Coordinated all phases of a campaign, from proposal and planning through analysis, optimizations, wrap decks, trafficking and renewals• Developed leads for premium format, rich media and dynamic campaign optimization specific to client needs and target audiences• Trained new team members and developed training materials to streamline onboarding• Found opportunities to automate and refine processes to maximize efficiency

Patch.Com (Aol)

• Effectively communicated Internet and Patch.com specific policies to clients • Assisted in the design of the 'User Submissions' and 'Missing Listings' systems • Assisted in the training of new hires• Directed and resolved urgent client, sales team and user concerns • Prioritized directory listing assignments for un-represented businesses

Patch.Com (Aol)

• Successfully collaborated with sales team to design site content capable of increasing ad sales • Produced high-priority content for New York Tri-State Patch’s regional director • Assisted in the design of directory team protocol regarding: serving non-profit institutions, information gathering, and Patch service areas• Responsible for the consistency of the Patch voice in directory sections

Patch.Com (Aol)

• Cold-called local businesses to introduce the Patch brand to new areas, to create accurate and compelling copy, and to generate leads and identify opportunities for Patch’s sales team • Produced and edited original content in Patch.com’s local business directory, writing copy to represent businesses in their own communities throughout the United States