BCG Digital Ventures is the corporate innovation and digital business-building arm of Boston Consulting Group. Our mission is to invent, build, and scale industry-disrupting businesses with the world’s most influential companies.Founded in 2014, our diverse team of more than 1,000 multidisciplinary business builders includes seasoned entrepreneurs, designers, product specialists, engineers, data scientists, operators, and growth architects. These teams operate from our 11 centers and labs around the world that are purpose-built for innovation, with locations in Berlin, London, Los Angeles, New York, Nordics, Paris, Shanghai, Shenzhen, Singapore, Sydney, and Tokyo. To discover more, visit us at www.bcgdv.com

Client: PayPalMobilized an international performance marketing team tasked with transitioning and consolidating media planning and execution from four incumbent agencies that were managing DR campaign presence in the UK, EMEA, and AU markets

Client: SanofiLeveraged data management and visualization platforms to build comprehensive dashboards for client marketing programs spanning digital, direct mail, and teleservices using source of truth client analytics data. Held quarterly performance deep dives with brand leads assessing web performance and the quality of site traffic driven by agency partner media programs.

Client: The New York TimesLed agency insight generation and campaign strategy across paid media channels for The New York Times digital subscription product. Worked with clients and channel specialists to determine proper media mix, channel investment, and benchmarks for campaign success. Managed the preparation and execution of status meetings to update clients and stakeholders on campaign performance and progress against key initiatives. Compiled reports and insights for QBRs and ad hoc analyses, ensuring data integrity and intuitive visualization. Collaborated with reps from leading platforms and publishers to ensure optimal campaign set-up, testing approach, and media pricing.Client: Chubb InsuranceSpearheaded a global expansion project for digital media presence in select emerging markets within LATAM, EMEA, and APAC. Worked with regional teams to ensure strategic alignment and thorough in-market agency partner vetting. Assisted in contract drafting for key strategic partners and lead the tactical onboarding and audience building process.