Benjamin Cohen Email & Phone Number

Melbourne, Victoria, Australia

Commercial, franchising, finance and projects, family law, wills and estates, probate and property law

Melbourne, Victoria, Australia

Melbourne & Sydney

Melbourne, Australia

Sydney, Australia

While Silent Assembly was a start up lingerie brand, I built an international sales and marketing team and we developed a distribution network of over 200 stockists globally. I lead teams in Australia, the UK, 10 European markets, the Middle East, USA and New Zealand. Responsibilities and successes:• Leadership of sales and marketing • Art direction of brand, including logos through to packaging • Copywriting• Overall business and strategic planning • Marketing… Show more While Silent Assembly was a start up lingerie brand, I built an international sales and marketing team and we developed a distribution network of over 200 stockists globally. I lead teams in Australia, the UK, 10 European markets, the Middle East, USA and New Zealand. Responsibilities and successes:• Leadership of sales and marketing • Art direction of brand, including logos through to packaging • Copywriting• Overall business and strategic planning • Marketing budgets• Photo-shoot project management and direction • Brand and collection visualisations- Websites, social media platforms, magazines• PR management including: Press releases, product descriptions, media copywriting, media management• Managed internal and third party creative teams• UK and Australian ecommerce platforms• Key Account Management with customers in UK, Australia, NZ, Germany, USA, UAE, Netherlands and France• Trademark legal management• Austrade Export marketing development grant management• Experience with product sourcing and offshore project management• 23 Store David Jones activation• Galleries Lafayette Paris Launch • Selfridges Body Studio Launch• Extensive International trade and consumer press Show less

Sydney Australia

Curvessence is an Australian Intimate Apparel technology company. Curvessence’s leading product is the eponymous Curvessence Rib, which replaces underwires in bras with 3D engineered nylon ribs that contour to the left and right sides of the wearer’s torso. As the Marketing Director for Curvessence I enjoyed a truly rare brief: to introduce a revolutionary product to the industry. Curvessence benefit to consumers is a quantum improvement in comfort compared with a typical underwire… Show more Curvessence is an Australian Intimate Apparel technology company. Curvessence’s leading product is the eponymous Curvessence Rib, which replaces underwires in bras with 3D engineered nylon ribs that contour to the left and right sides of the wearer’s torso. As the Marketing Director for Curvessence I enjoyed a truly rare brief: to introduce a revolutionary product to the industry. Curvessence benefit to consumers is a quantum improvement in comfort compared with a typical underwire bra. Responsibilities and Successes: • Sales Planning and management• Trade and consumer marketing collateral • Design of websites and art direction of all product education assets• R&D tax offset management• Export Market development grand management• Key Account management- presentation of the concept in Europe, the UK, China and U.S.A • Management of distribution partnerships• Contract negotiations and deal executions• Responsible for local supply relationships• Patent and trademark legal management• Presentations at trade shows in HK, Paris and NYC• Art direction of brand• 220 Store private label launch with specialist retailer in Australia and New Zealand www.curvessence.com Show less

Sydney, Australia

As the Campaign Leader I was responsible for end-to-end development and management of print and online campaigns for the New Local Media group Australia.• Worked with editorial teams nationally to monetise community content, including Sports, Disability Services, Education and Sustainability • National Management of the Sustainable House Day features and supplements, appearing in 58 publications Australia- wide simultaneously• Developed annual campaigns calendars• Set… Show more As the Campaign Leader I was responsible for end-to-end development and management of print and online campaigns for the New Local Media group Australia.• Worked with editorial teams nationally to monetise community content, including Sports, Disability Services, Education and Sustainability • National Management of the Sustainable House Day features and supplements, appearing in 58 publications Australia- wide simultaneously• Developed annual campaigns calendars• Set annual campaigns budget and designed and implemented majority of products and projects• Produced products for over 150 indirect reports• Delivered product and sales training to over 60 staff in the Sydney office• Managed creative teams to ensure consistent on point brand collateral, and wrote copy for all responsible material• Delivered 300% YOY growth in employment campaigns revenue, through redesigning campaign structures and delivering more value added content to readers.• Contributed to the Classified groups brand repositioning Show less

Australia

Managed key accounts for specialist pillars in over 100 News Limited Community media (Newslocal) publications:Advertising Agency AccountsAustralian Commonwealth Government,NSW state GovernmentLGA’sHigh value group partnersResponsible for:• Implementing and managing the successful execution of NSW components of National Campaigns • Presenting high level opportunities across the group• Developed Ambient Advertising programs, now extensively used… Show more Managed key accounts for specialist pillars in over 100 News Limited Community media (Newslocal) publications:Advertising Agency AccountsAustralian Commonwealth Government,NSW state GovernmentLGA’sHigh value group partnersResponsible for:• Implementing and managing the successful execution of NSW components of National Campaigns • Presenting high level opportunities across the group• Developed Ambient Advertising programs, now extensively used online• Was the point contact for key State and Federal Government campaigns Show less

Sydney, Australia

Freelance Art Director driving creative content for fashion brands specifically photoshoots.

Graduate Diploma In Legal Practice, Law

Juris Doctor With Distinction, Law, 3.6/4

Commercial Mergers & Acquisitions Corporate Structures Asian Business Management Property law

Bfa, Fine Arts

Activities and Societies: Co - President WCAD Student Association 2001 Bachelor of Fine Arts