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Benjamin Sher Email & Phone Number

Owner and Operator at Fluid Barcelona
Location: Barcelona, Catalonia, Spain 17 work roles 3 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Owner and Operator
Location
Barcelona, Catalonia, Spain

Who is Benjamin Sher? Overview

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Quick answer

Benjamin Sher is listed as Owner and Operator at Fluid Barcelona, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Benjamin Sher.

Benjamin Sher previously worked as Co-Founder at Suc Suc and Commericial Agent, Consultant, and Copywriter at The Natural Wine Company. Benjamin Sher holds Master Of Education - Med, Social Studies Teacher Education from Universitat De Barcelona.

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Email format at Fluid Barcelona

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Fluid Barcelona

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Profile bio

About Benjamin Sher

I am a multilingual, professional wine slinger and sophist with a background in natural wine service and an in-depth knowledge of the science, history, geography, politics, and current state of the wine world. I have formal experience and training both as a sommelier and as a teacher. Where wine meets education is where I thrive. I consult with professional restaurant clients on wine program design and staff training; I make tailor-made informal wine classes for interested wine drinkers; I give classes on certain wine regions for a formal sommelier diploma program; I select and sell wines for an emblematic wine store; I design and run dynamic wine tastings on a variety of themes; and I help produce bespoke, semi-didactic, semi-journalistic natural wine content in various types of media. My mission is to make "knowing about wine" a fun and accessible undertaking to all human beings who also find magic in the simple act of sharing a glass of fermented grape juice.Other interests include: social studies and social justice education, queer politics and culture, decolonization and decolonialidad in all aspects of life, labour and workers' rights (especially in the food production and service industries), geeky geography fun facts, podcasts, mountains, and my dog.

Current workplace

Benjamin Sher's current company

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Fluid Barcelona
Fluid Barcelona
Owner and Operator
Barcelona, CT, ES
Website
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17 roles

Benjamin Sher work experience

A career timeline built from the work history available for this profile.

Co-Founder

Barcelona, Catalonia, Spain

Co-founder of Suc Suc, an education hub for natural wine based out of Barcelona. Our aim is to make knowing about natural wine an approachable endeavour for all. We do classes, courses, tastings, and other educational programming, alongside events of all stripes. We also offer consulting services and staff training for hospitality and wine industry clients and beyond. Suc Suc is a dynamic partnership to which I bring experience in the wine industry and education fields, as well as hospitality management and copywriting.

Commericial Agent, Consultant, And Copywriter

Barcelona, Catalonia, Spain

I help plan and execute all written materials across various platforms (newsletter, printed subscription boxes, and Instagram). I consult on the wine selection for the monthly subscription boxes and B2B distribution, from an industry/professional point of view. I manage the B2B hospitality sales for the growing wine distribution aspect of the business.

Wine Educator

Barcelona, Catalonia, Spain

I give formal classes on certain wine regions to the second year students of the sommelier diploma program at the Escola Superior d'Hosteleria de Barcelona. Classes given up until this point: Provence and Corsica, Languedoc-Roussillon, and Alsace.

Wine Educator

Self-Employed

Barcelona, Catalonia, Spain

I design, organize, and run tailor-made wine classes for private clients who wish to expand their knowledge in an informal setting, ranging from introductory level classes on wine and wine tasting to more specialized classes on topics such as terroir, fermentation, soil types, climates, specific wine regions, and more.

Sep 2021 - Jun 2023

Retail Manager

Barcelona, Catalonia, Spain

I run the public storefront sales point and organize other online retail sales for a natural wine importation and distribution company with a greater focus on sales to hospitality clients. I manage the selection of wines, visual merchandising, and customer service for the store, and act as sommelier guiding clients in the buying process. In addition, I organize and lead very successful biweekly, semi-formal, thematic wine tastings intended for both professionals and amateur wine aficionados.

May 2021 - Dec 2022

Independent Wine Consultant

Freelance

Barcelona, Catalonia, Spain

I consult with professional restaurant clients on the design, implementation, and management of their wine programs, particularly with natural wine, as well as offer comprehensive staff training about basic wine knowledge, wine service, natural wine and winemaking, wine tasting, and specific knowledge pertinent to their wine program. One-off, short-term, and long-term consultancies.

Jul 2020 - Oct 2022

Sommelier And Waiter

Barcelona, Catalonia, Spain

Jan 2020 - Jul 2020

General Manager And Sommelier

Barcelona, Catalonia, Spain

Managed the daily operations of a busy, internationally-recognized natural wine bar. Led a team of ten front of house staff. Table-side sommelier service with a list of over 1000 natural wines. Managed the upkeep of wine list and wine inventory. Organized events and other collaborations.

Oct 2015 - Aug 2019

Host And Busboy

Joe Beef

Montreal, Canada

Managed daily reservations in well-known high traffic gastronomic restaurant.

Jun 2014 - Oct 2015

Editor In Chief

Leacock'S Magazine

Montreal, Canada

Editor-in-Chief (April 2014-December 2014)Food Editor (April 2013-April 2014)Contributing Writer (January 2012-April 2013)

Apr 2012 - Dec 2014

Art Director

Lovers Lost

Montreal, Canada Area

Designed and executed 8 sets for a feature film. Oversaw all other elements of the art department.

May 2014 - Nov 2014

Series Co-Writer/Co-Producer

Montreal, Canada Area

Member of writing team for a sketch comedy series. Tasks included script, film, sound, and direction.

Aug 2013 - Jul 2014

Sales Associate And Design Consultant

Beige Style

Montreal, Canada Area

Sold upper-middle range furniture and home accessories to a wide variety of Anglophone and Francophone clients. Worked on small-scale design projects. Facilitated and completed sales. Coordinated shipments and deliveries. Merchandised storefront. Provided excellent point of sale customer service.

Apr 2010 - Jun 2014

Prep Cook And Food Service

The Nest

Montreal, Canada Area

Prepared and cooked a rotating weekly menu for a lunch-counter style student-run restaurant with ~150 daily customers. Participated in food service 3 days a week. Took inventory, cleaned back of house, collaborated on the menu. Largely self-directed.

Jan 2014 - May 2014

Member Of The Editorial Board

Historical Discourses

Montreal, Canada Area

Reviewed, selected, and copy-edited students' academic history papers for publication in a journal.

Jan 2014 - Apr 2014

Research Assistant

Indian Ocean World Centre At Mcgill University

Montreal

Handled and digitized fragile microfilm and microfiche archives. Read through historical sources and sourced and organized particular information.

May 2013 - Aug 2013
3 education records

Benjamin Sher education

Bachelor'S Degree, History, First-Class Honours

Study interests included but were not limited to: postcolonial theory and history, history of colonialism, theories of oppression.

FAQ

Frequently asked questions about Benjamin Sher

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What company does Benjamin Sher work for?

Benjamin Sher works for Fluid Barcelona.

What is Benjamin Sher's role at Fluid Barcelona?

Benjamin Sher is listed as Owner and Operator at Fluid Barcelona.

Where is Benjamin Sher based?

Benjamin Sher is based in Barcelona, Catalonia, Spain while working with Fluid Barcelona.

What companies has Benjamin Sher worked for?

Benjamin Sher has worked for Fluid Barcelona, Suc Suc, The Natural Wine Company, Eshob (Escola Superior D'Hostaleria De Barcelona), and Self-Employed.

How can I contact Benjamin Sher?

You can use AeroLeads to view verified contact signals for Benjamin Sher at Fluid Barcelona, including work email, phone, and LinkedIn data when available.

What schools did Benjamin Sher attend?

Benjamin Sher holds Master Of Education - Med, Social Studies Teacher Education from Universitat De Barcelona.

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