▪ Manage Doritos 3 year end-to-end innovation pipeline from whitespace exploration to product development. Product launches includes new snacking occasions, chip forms, flavors, & cultural moments.▪ Deliver new aisle innovation that drives top & bottom-line growth by leading cross-functional workstreams to unlock organizational feasibility & financial profitability. ▪ Develop new forms/flavors based off consumer immersions & flavor exploration to ensure the future of the Doritos portfolio continues to delight our consumer’s evolving snacking needs.▪ Collaborate with retail/restaurant customers to create exciting LTO products/flavors that drive buzzworthy experiences for the consumer.

• Build and implement social strategies across owned brand accounts to optimize Doritos digital reach & engagement for big brand moments like the Super Bowl, innovation launches, & brand campaigns. • Lead brand's organic social strategy across Instagram, Twitter, Facebook, and TikTok by incorporating digital marketing tactics like UGC, influencers, & memes to drive above industry benchmark engagement rates. • Enhance Doritos owned content creator platform through paid social, engaging community management, and strong creative briefs that deliver hard working social assets.• Manage agency relationships and partnerships to support brand initiatives and overall business objectives.

• Drive growth on one of Frito Lay's oldest brands by leveraging data analytics, growing customer relationships, leading consumer program execution, crafting media strategy plans, & innovating new products to delight the Fritos consumer.• Deliver growth for the Pork Rinds share leader, Baken-ets, by refreshing the brand image and delivering bold new flavors that resonate with current & new buyers that make Pork Rinds one of the fastest growing Salty Snacks.

• Lead Frito Lay’s GTM strategy for PepsiCo’s loyalty program, PepCoin by executing 38 packaging redesigns that integrate PayPal smart labels, creating 3 merchandising vehicles, & establishing a consumer’s relationship workstream.• Optimize portfolio merchandise commercialization, generating double digit growth for the pipeline in 2018.• Automate a portfolio performance tracker to provide quick accurate insights on a $3B portfolio to support BOY plans.

• Develop & pitch a 360 brand program to drives awareness of Ruffles as the official chip of the NBA with core consumers.• Create programmatic media strategies to deliver program's reach and engagement KPIs.

• Generate and implicate marketing strategies for new and existing clients.• Manage Salesforce accounts.