Spearheaded the strategic re-platforming of Banner Solutions' eCommerce offering, delivering $5M (+11%) increase in online sales within the first year of implementation.Championed a culture of innovation within the organization, fostering collaboration and creativity among team members, resulting in the successful launch of many new digital products/services.Implemented data-driven decision-making processes across the eCommerce and IT departments, leveraging analytics to identify customer preferences and, ultimately leading to a 10% increase in customer self-service.Led negotiations and partnerships with key technology vendors and stakeholders, driving cost savings while ensuring the delivery of high-quality digital solutions on time and within budget.Established and monitored KPIs to track the performance and effectiveness of digital initiatives, providing regular updates and insights to the executive team to support strategic decision-making.Mentored and developed a high-performing team of digital and IT professionals, fostering a culture of continuous learning and professional growth, with exceptional employee satisfaction and retention rates.Played a pivotal role in developing and executing Banner Solutions' digital roadmap, aligning digital initiatives with overall business objectives and driving sustainable growth in revenue and substantial increases in internal efficiency.

Responsible for leading, developing and empowering Banner's Marketing and eCommerce teams to deliver across a number of critical, strategic objectives throughout a period of both acquisitive and organic growth.Spearheaded the strategic rebranding of our organization, consolidating four independent brands into a singular, cohesive identity.Led organizational communication efforts, ensuring alignment with company objectives while effectively conveying our brand message to diverse stakeholders.Orchestrated the successful launch of an all new eCommerce platform, achieving 30% Compound Annual Growth Rate (CAGR) from its inception.Reported directly to the CEO, demonstrating leadership and strategic vision in driving initiatives that enhanced market presence and maximized profitability.

Marketing solutions and consultation for a wide variety of small business clients. Services range from brand identity consultation, design and marketing strategy.

Responsible for the creation and execution of the HSI brand marketing plan. Oversaw a strategic rebranding campaign, stemming four years of declining sales, recapturing market share and experiencing double-digit, year over year growth since.

Creative direction of all outgoing print, web and email communications critical to the execution of the Akron Hardware marketing plan.

Supported the Akron Hardware marketing, sales and business development organizations through the creation of print and web collateral. Internalized the prior functions of an outside creative agency.

Maintained internal charts and customer contact lists, coordinated promotional mailings, updated company website, and assisted in the production of the company’s printed newsletter.