Paving the way to elevate our brands & partners to grow with us by enabling accessibility to performance marketing data with transparency and data-led digital insights.

Recruited & established a team for performance marketing to support expansion and growth in the region. My role extends to team management, business development & client retention, as well as being the subject matter expert on digital & data marketing, and the sponsor for key clients in APAC.

Responsible for training & building internal capabilities in digital marketing. One of the key stakeholder in charge of interviewing, evaluating & hiring potential candidates to set up KL office as the Center of Excellence for the region.

My role here includes digital marketing campaign management, in-depth performance analysis, business development, & mentoring. Conducted internal training on Google Ads & Facebook Business Manager. Accomplishments:● Increased luxury client's e-commerce sales by 150% year-on-year● Increased awareness for luxury client, with an increase of branded search term by 98% over 8 monthsPortfolio: L'Oréal, OtterBox, CompareAsiaGroup, Nestlé, Emborg, CARAT* London

Responsible for PPC & Social campaign execution, management & analysis.Portfolio: The Body Shop, Texas Chicken, Royal Sporting House, & BeautyStall