Business Development Manager
CurrentShoot is a Saas for professional garden designers, allowing them to design, manage, and share their gardens online. Shoot has both a B2B and B2C product with B2B sales being the most profitable; I’ve been fundamental in increasing the annual recurring revenue by 800% since I joined, moving the company from loss-making to profitability, being involved in the full B2B sales cycle. Working alongside the CEO and the sales team we’ve drilled into what was needed to improve the site and so prioritised new features that would have the biggest impact on Shoot’s performance. We have improved our outbound lead generation primarily and also closing our inbound leads. We’ve determined exactly the pain points that our market segment have and have provided a solution to this. We qualify all leads, make cold calls to those that fit our ideal customer profile and interested parties are offered online 1-2-1 or webinar demonstrations with the objective of converting leads into subscribers. Working collaboratively with the CEO I have improved the conversion rate to >60% for each webinar demonstration, delivering compelling sales pitches and calling all individuals, dealing with objections and then closing the deals, bringing in 40 new subscribers per month. We continually capture user feedback to better optimise the platform and increase the ‘stickiness’ of Shoot, increasing retention and decreasing churn. I also help with the CSM, running weekly training sessions and supporting our users to get the most out of the platform. In addition to webinars, I organise, run and promote Shoot at trade shows, proactively engaging with all suitable prospects and registering them for further demonstrations or signing them up on the spot. I help to manage the social media presence and have secured our Twitter account verification.