● Responsible for instilling brand consistency and visual merchandising standardsacross the Retail, Travel Retail, and Wholesale markets through implementation,training, and development to the field teams in North America.● Ensure visual impact by following, interpreting, and translating corporate directionwhile remaining consistent with weekly, monthly, and seasonal brand direction.● Manage the UNOde50 aesthetic so that appropriate substitutions and adaptationscan be made to merchandise presentations and interior displays based on productownership, business needs, and boutique specific architecture.● Act as a liaison of communication between corporate direction and boutique levelexecution; includes weekly and monthly communications with boutique teams toplan, oversee, and execute all product placement, fixture layouts, displays andwindow installations.● Reinforce back of house organization, maintenance, and cataloging of all visualprops and fixtures.● Support the Marketing and Wholesale departments regarding special events, trunkshows, market presentations, showroom and trade show setups. Partnering withthe Operations and Customer Service teams to ensure the arrival of all supplies andmaterials for each event.● Work closely with Regional Sales Managers to identify opportunities and developsolutions within the market that will help drive business results.● Provide feedback to Wholesale accounts regarding brand presentation, to ensure all wholesalers meet brand standards and follow guidelines.

● Sales and business development: managing and executing marketing campaigns,managing our community outreach and building brand awareness around the newStudio opening April 2022.● Managing the complete selling process from customer first touch to purchaseexecution and ensuring the customer experience is exceptional.● Fielding inquiries in a timely manner and ultimately selling to consumers over thephone, email, and through virtual and in person appointments, cultivating our brandculture and building a community around our new market.

● Responsible for planning, coordinating, and implementing all retail visualmerchandising elements for Alexis Bittar, as well as kiosk displays for Carolee.● Source materials for new seasonal visual displays accounting for delivery time,accuracy of detail, and budget considerations.● Organize new seasonal manuals and merchandising guides for retail locations andwholesale accounts.● Assist in planning and executing packaging for all Deconic’s brands.● Develop and maintain successful relationships with vendors.● Responsible for planning, analyzing, and executing large-scale remodels andmaintaining company visual standards in all brick and mortar locations

● Accountable for the operation and success of the Bittar Bus: a traveling Alexis Bittarpop-up store.● Perform all managerial duties related to operations of pop-up, including: Hiring,Training, Daily/Weekly/Monthly Goal Planning, and maintaining the overall projectbudget.● Responsible for analyzing new markets and directly outreaching to venues forpotential partnerships in various locations across the country.● Coordinate and guide execution and production of pop up throughout the life cycleof each activation.

● Regularly maintain and update a Client Book to generate sales throughcustomer-specific marketing and outreach.● Supervise and train employees to provide a luxury brand experience to clients, aswell as maintain stellar sales-related key performance indicators.● Plan and execute all store events including private shopping appointments,collection launches, and trunk shows in collaboration with other retailers.

● Responsible for maintaining precise active knowledge of current fashion trends● Analyzed sales to improve buying techniques and lead the Visual Team in creatingstore layouts and visual directives, including all in store and window displays.● Assisted in the hiring process and participated in the ongoing training anddevelopment of incoming and existing employees.

● Worked closely with Managing and Artistic Directors to create and implementsuccessful seasons.● Produced multiple fundraising and educational events.● Resident Costume Designer, Director and Choreographer