Professional Focal Points• Branding, Marketing, Advertising & Events• Program Management, Concept Improvement, Story boding, layout suggestion, Planning and execution on design interface• Social Campaigns Creatives• Customer Journey, and User Experience• Communication, and Collaboration• Team Management, and Stakeholder Engagement• Pioneering product strategies/marketing plans and delivering profit• Understanding client business needs and identifying initiatives for goal achievement• Providing effective feedback for successful product launches• Managing and mentoring teams while enhancing their productivity and operational efficiencyResponsibilities• Translated the brand strategy into a visual identity that resonates with target audiences by collaborating with cross-functional teams to ensure consistent brand messaging and creativity across all touchpoints• Manage a global presence at events, ensuring consistent brand messaging and impactful creative materials resonate with diverse audiences at various events• Executed multi-channel campaigns, Increased brand awareness, and connect with internal and external audiences through targeted messaging and adaptable strategies• Led and managed a creative team of designers using the latest tools and design tech• Identified and successfully implemented AI tools into the creative processCollaboration with pre sales team on client RFP presentation to give a unique brand identity from a creative approach. This creative support has directly contributed to increased sales opportunities and revenue generation• Campus Hiring campaign campaigns promoted and talent branding within Hexaware• Efficient management of team utilization of resource for inhouse and agency’s• All SLA s and performance metrics met / exceeded as per the brand governance is monitored• Ensure 100% compliance for all team members on all branding and norms

Corporate marketing, brand strategy development, brand management, project planning and execution, demand generation and social media.