As the Operations Lead and Head of Product I held a multifaceted role driving the company's operational and creative endeavours. By combining strategic insight with creative acumen, I played a pivotal role in ensuring the precise delivery of brand values and the continued success of the company. Responsible for all aspects of product purchasing, I meticulously managed product development, manufacturing and pricing strategies to safeguard profitability and identify growth opportunities. Additionally, I provided senior-level leadership in team development, fostering a culture of collaboration and collective ambition.

A unique opportunity to work with RAINS under a franchise agreement in the UK. This role drew upon my extensive retail management experience whilst also utilising my buying and merchandising knowledge to create, implement and manage all areas of retail operations and brand development essential for success in a confident expansion plan in the UK, a key market for this international brand.In this role I was responsible for establishing robust retail operation systems and procedures in partnership with RAINS that are scalable and reliable across multiple sites, facilitating ambitious growth targets alongside managing company P&L’s to identify areas for improvement and effectively refine business performance and meet profit targets. Important are ethics of transparency, accessibility and adaptability across an omni-channel retail model when delivering solutions to operation challenges and to future-proof the business.A core element of this role is my leadership and mentoring of a management team in all areas of personal and professional growth, alongside individual KPI productivity with strong focus on ‘people as the strongest assets’ in delivering full-circle customer service and establishing a highest-level benchmark standard to capitalise on all sales and growth opportunities.

Established in 1999, Sefton is a highly regarded multi-branded bricks and mortar destination with a unique offering of premium brands presented in a dynamic, prestigious environment. Building on Sefton’s heritage and reputation I worked to evolve the brand to become a well-established e-commerce player. I had director level responsibility for all aspects of buying, alongside retail operations and all related marketing and brand development activities. I had sole responsibility for the direction of Sefton buying strategy to appeal to a fashion-informed audience and capitalise on first to market, trend-driven opportunities in an omni channel retail model, curating a family of brands to raise Sefton’s brand profile and to effectively realise the potential volume drivers. Product categories fell across casual, formal, accessories, footwear, beauty and homeware, offering a curated lifestyle selection to a loyal consumer. I had top level responsibility for precise budget planning, seasonal and continuous division splits and OTB management in response to set growth targets of +10% increase in year on year turnover, alongside continuous management of sell-through, response to trading factors and top-level KPI’s to deliver the stock requirements of the business whilst maximising margin and adhering to budget targets.An additional responsibility of this role was the development and management of a considered marketing strategy to effectively communicate the Sefton brand message to consumers utilising the power of creative output, social media marketing, product activation and eventing.

Area retail operations manager for concessions of Aubin and Wills, a division of Jack Wills.

Flagship retail store manager and 'Press Hub' manager for international fashion brand, American Apparel in Carnaby Street, London.

Flagship store manager for sneaker and streetwear retailer Size - a fashion subsidiary of JD Sports - on London's Carnaby Street