Benjamin Van Rooij Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Sinc uses the power of strategic thinking to create solutions for the business and communication challenges of tomorrow.

Amsterdam, North Holland, Netherlands

Exploring the world and unlocking potential!

I spent three months walking the Jordan Trail (a self supported thru-hike of approximately 670 km) and crossing Sri Lanka by ‘tuk-tuk’.

Amsterdam, North Holland, Netherlands

MARE is an Amsterdam based agency specialized in helping brands to connect with their target audiences. How? By understanding what makes people tick, put into practice through gaining and combining insight in both ‘consumer’ (rational and emotional human drivers), ‘brand’ (company culture and business objectives) and ‘planet’ (societal developments and challenges).‘MAKE’ is MARE’s division moving on the borders of insight and adaptation, being responsible for the development of concrete… Show more MARE is an Amsterdam based agency specialized in helping brands to connect with their target audiences. How? By understanding what makes people tick, put into practice through gaining and combining insight in both ‘consumer’ (rational and emotional human drivers), ‘brand’ (company culture and business objectives) and ‘planet’ (societal developments and challenges).‘MAKE’ is MARE’s division moving on the borders of insight and adaptation, being responsible for the development of concrete solutions for the challenges brands encounter. Based on a custom version of the Double Diamond, together with clients new strategies or propositions are iteratively drafted. As ‘Head of MAKE’, I’ve been responsible for both the management and execution of projects as well as the development and management of the division. Main activities:• Designing, managing and facilitating innovation projects.• Managing and executing qualitative research (designing studies, conducting interviews, analyzing results, etc.).• Designing and leading workshops/ creative sessions.• Building solutions (finding opportunities, drafting concepts, validating concepts, etc.).• Documenting and anchoring results.• Managing accounts/ client contact.• Managing and developing the MAKE division in direct consultation with MARE’s management team(building and developing the proposition, prospecting, etc.). Show less

Amsterdam, North Holland, Netherlands

Rotterdam, South Holland, Netherlands

As a freelance creative I worked on numerous design projects of varying complexity. In teams of different compositions I worked on both analogue and digital solutions and developed short term propositions as well as more far fetched concepts and visions. In addition to general and often more time consuming design approaches, I specialized in working with short lead times, pressure cooker processes and overall a more ‘lean’ way of working. As a result, I got comfortable with ever-changing… Show more As a freelance creative I worked on numerous design projects of varying complexity. In teams of different compositions I worked on both analogue and digital solutions and developed short term propositions as well as more far fetched concepts and visions. In addition to general and often more time consuming design approaches, I specialized in working with short lead times, pressure cooker processes and overall a more ‘lean’ way of working. As a result, I got comfortable with ever-changing circumstances and design briefs that develop along the way.During my time as a freelance creative I worked for a widely differing range of clients, varying from startups to multinationals. Together with design agencies like Veeel and global innovation agencies like Happen® (nowadays part of Accenture) I among others worked on projects for Heineken, Philips and Mars. Main activities:• Designing products and services (researching, ideating, visualizing/ rendering, etc.).• Building products and services (prototyping, testing, implementing improvements, etc.).• Bringing propositions ‘to life’ (both ‘on the spot’ as well as in a more general sense).• Managing accounts/ client contact. Show less

Stuttgart Area, Germany

Daimler AG (now Mercedes Benz AG) is a multinational active in the automotive industry. As a graduate intern I developed a vision for the 2030 urban mobility domain and proposed a strategy and vehicle concept addressing future consumer needs. The project, characterized by its interdisciplinarity, was conducted under the supervision of Alexander Pothoven, manager Series and Concepts of smart, Daimler AG.I managed and executed the entire project and take full responsibility for the… Show more Daimler AG (now Mercedes Benz AG) is a multinational active in the automotive industry. As a graduate intern I developed a vision for the 2030 urban mobility domain and proposed a strategy and vehicle concept addressing future consumer needs. The project, characterized by its interdisciplinarity, was conducted under the supervision of Alexander Pothoven, manager Series and Concepts of smart, Daimler AG.I managed and executed the entire project and take full responsibility for the proposed concept and strategy. Show less

Sliedrecht, South Holland, Netherlands

Sublean is the first operational transition group in future- and climate-proof solutions for organizations, programs, and project development for the urban areas.As a designer I was responsible for the design and development of new solutions.

Rotterdam, South Holland, Netherlands

MAX Strategy by Design is an industrial design agency specialized in the design and development of products for professional usage (B2B).As an intern and assistant designer I was part of a design team executing design projects from design brief to delivery.

Msc, Integrated Product Design

The Integrated Product Design (IPD) Master’s program focuses on the design of user-centered innovative products and product service.

Bsc, Industrial Design Engineering