As the Founder and CEO of VBR&Co, a marketing agency established in December 2018, I lead our efforts in driving growth and brand success for companies in Romania and Hungary. My key responsibilities include:- 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Crafting and executing comprehensive brand strategies tailored to each client's unique needs and market position.- 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Developing and refining marketing strategies for both new and existing products, ensuring alignment with client objectives.- 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭: Overseeing the implementation of diverse marketing initiatives, including campaigns, events, digital marketing efforts, and PR activities.- 𝐂𝐥𝐢𝐞𝐧𝐭 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧: Providing expert marketing consultation to help clients achieve their commercial goals, offering tailored advice, tools, materials, and presentations to support their success.- 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Guiding and mentoring the marketing team in their daily activities, ensuring alignment with our strategic goals and maintaining high performance.- 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Ensuring the effective execution of marketing objectives across all projects.- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Leading efforts to enhance clients' social media presence, reputation, and recognition through targeted programs and strategies.- 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Developing and delivering impactful marketing and communications strategies that resonate with target audiences.- 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Continuously analyzing the competitive landscape and consumer trends to keep our clients ahead of the curve and informed on the latest market dynamics.

In my marketing role across the three divisions (Novapex, Bolman, and DIY), I handle a broad spectrum of tasks, including:𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:- Designing and executing lead generation programs to drive business growth.- Analyzing campaign data to assess efficiency and optimize performance.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭:- Crafting comprehensive marketing strategies for projects, encompassing company websites and social media platforms.- Conducting market research to uncover consumer needs, habits, and emerging trends.𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧:- Brainstorming and developing ideas for impactful marketing campaigns.- Planning and executing targeted initiatives to effectively reach and engage the desired audience.𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠:- Launching, managing, and tracking the progress of marketing campaigns, with detailed reports provided to the CEO.- Shaping the company’s brand identity by creating catalogs, brochures, and promotional materials using InDesign, as well as roll-ups, banners, and other visuals with Photoshop and Illustrator.𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧:- Maintaining strong communication with key partners, including marketing agencies, visual identity firms, printers, and online advertising companies.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬:- Managing and updating web content through WordPress.- Performing in-depth analysis of website performance using Google Analytics.- Promoting the company via targeted Google AdWords and Facebook Ads campaigns.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧:- Developing high-conversion landing pages and distributing newsletters to drive engagement and conversions.

In my role at the company, I manage marketing across three divisions (Novapex, Bolman, and DIY) with a diverse range of responsibilities:- 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Initiating, executing, and monitoring marketing campaigns while providing detailed progress reports to the CEO.- 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: - Designing and producing company catalogs, brochures, and promotional materials using InDesign. - Crafting roll-ups, banners, and other visual assets with Photoshop and Illustrator.- 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Maintaining strong relationships with key partners, including marketing agencies, visual identity firms, printers, and online advertising companies.- 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: Overseeing all aspects of trade show preparations, including contracts, stand designs, and promotional activities for events like Romtherm, ConstructExpo, Ambient Construct & Instal, and Confort Construct & Instal.- 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: - Managing and updating web content via WordPress. - Conducting in-depth website analysis using Google Analytics. - Creating and distributing newsletters through InfusionSoft, MailMaster, and ActiveCampaign.- 𝐎𝐧𝐥𝐢𝐧𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 & 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: - Driving brand visibility with targeted campaigns on Google AdWords and Facebook Ads. - Developing high-conversion landing pages using the LeadPages platform.

𝑨𝒕 𝑵𝒆𝒕𝒘𝒐𝒓𝒌 𝑺𝒚𝒔𝒕𝒆𝒎𝒔, 𝑰 𝒉𝒆𝒍𝒅 𝒅𝒖𝒂𝒍 𝒓𝒐𝒍𝒆𝒔:𝐒𝐳𝐚𝐭𝐦𝐚𝐫.𝐫𝐨 𝐍𝐞𝐰𝐬 𝐏𝐨𝐫𝐭𝐚𝐥:- Prospected and engaged potential clients in Satu Mare, negotiating contracts to enhance their business visibility.- Managed relationships with both existing and new clients, ensuring ongoing satisfaction and campaign effectiveness.- Strategically managed banner placements to optimize ad performance on the portal.𝐏𝐨𝐥𝐞.𝐫𝐨:- Initiated and negotiated contracts with potential clients in Satu Mare, focusing on web development, visual identity, and design projects.- Provided expert consultation on project goals, ensuring alignment with client expectations.- Conducted quality control throughout the project lifecycle to maintain high standards.- Utilized information systems to monitor and report on the progress of associated companies.- Led the recruitment of specialists and subcontractors, including printers and promotional material suppliers.- Managed content uploads, ensuring accurate and timely updates.

- 𝐎𝐯𝐞𝐫𝐬𝐞𝐞𝐢𝐧𝐠 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: From managing the online store and website updates to ensuring a seamless user experience.- 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Adding new products, optimizing for search engines, and driving organic traffic.- 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Crafting and sending targeted newsletters to boost customer engagement.- 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐎𝐫𝐝𝐞𝐫 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠: Handling billing, packing orders, and coordinating timely deliveries with couriers.- 𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: Providing personalized support via phone and in-store, ensuring satisfaction at every touchpoint.