THE JARVIS WALKER STORYJarvis Walker is an Australian owned company that has made fishing gear for Aussie fishermen since Jarvis ‘Jim’ Walker started the company in 1946. Jim was a skilled fisherman with a vision to produce professional quality fishing tackle at a price the general public could afford. By the 1950s and 1960s the name Jarvis Walker was synonymous with Australian fishing and has since grown to become a true Australian icon.The Jarvis Walker of today is still committed to Jim’s ideals, promoting fishing as a healthy outdoor activity that brings family and friends together. All Jarvis Walker fishing gear is designed to make this accessible for all Australians.Many Australian anglers started their life-long fishing adventure with a Jarvis Walker fishing rod. Today, Jarvis Walker makes this even easier by taking the guesswork out of choosing tackle by offering a full range of balanced rod and reel combos at great value. Jarvis Walker adds to these essentials by designing and producing new fishing rods, reels, lines, lures, accessories and a wide range of terminal tackle each year to ensure Aussie anglers have a comprehensive selection of quality fishing tackle. And keeping with Jim’s promise to customers in 1946, it’s affordable and is still the best value fishing gear around!