• Develop and formulate strategic and tactical plans to on-ground frontliners (HFS) in the niche market portfolio. • Coach and mentor teams of frontliners to maintain solution selling capabilities.• Working closely with stakeholders and regional teams in identifying segments of customers to grow new revenue.• Manage team reporting and insights for better sales planning.• Ensure goals and sales targets of the assigned teams are met.

• Spearhead regional marketing activities by supporting regional sales force achieving their sales and revenue target.• Manage the business requirement for approval and budgetary of sales and channel activities.• Develop and work closely in-hand with Territorial managers with planning of monthly sales activities, target and achievements for each of program implementation.• Coordinate and execute nationwide program via involvement of regional team and trade channels which includes stock management & distribution of POS material via merchandisers.

• Manage the Overseas Foreign Workers (OFW) segment-based market, acquire and grow new business opportunities to achieve sales revenue and target for the division via traditional and alternative channels including working with Consulates.• Driving the implementation of the business requirements and initiatives for sales and marketing function and ensuring the development of the overall GTM & GTD strategy.

• Territorial strategy planning and execution – distributor sell in and dealers’ development.• Formulate effective sales ground activities and increase awareness of footprint.• Team leadership & people development.• Dealers’ development and training – product knowledge, staff selling skills and IT system.• Distribution points expansion and development of strong & dynamic network of dealers for incremental of subscriber base.

• Strategy planning and execution – distributor sell in and dealers’ development.• Dealers’ expansion and maintain healthy trade buffer stock holding.• Compliance of trade visitation cycle,• Timely submission of management report.• Network expansion planning and prioritization.

• Plan and conduct marketing approaches for diverse range of industries / customers for hire purchase products, leasing facilities, trade finance, etc.• Develop and maintain amicable relationship with existing customers, suppliers and vendors on regular basis.• Compilation of financial date, market intelligence and outlook information to perform credit assessment and analysis.• Sourcing of new business opportunities to meet AOP.

• Acquire, cross sell and retain portfolio of clients, working with the broader branch and sales teams to ensure achievement of business performance measures and planned.• Analyze and review customers portfolio using needs based on selling approach to offer various financial solutions and build strong customer relationship.• Ensure compliance with products and sales policies, procedures and guidelines set by the bank and the relevant authorities are adhered and complied at all times.