Ben Johnson Email and Phone Number
As a VP of Marketing and General Manager, I have led teams of over 1,000, Built $Billion Brands and bottled 10 years of consumer strategy (General Mills, Kimberly-Clark) to drive growth in durable goods (Bridgestone, Tenneco). Comfortable with the scrapiest of budgets, but discplined to drive a high ROI while managing an $80M performance marketing budget, I have driven consistent market share growth for B2C and B2B businesses.I SPECIALIZE IN:➡️ PERFORMANCE MARKETING: Managed $4M to $80M budgets with heavy digital spend and ROI >1.5➡️ BRAND STRATEGY: Built Segmentation, Brand Foundations and Path-to-Purchase for 7 global brands➡️ BUSINESS TURN-AROUND: Grew $150M business as Expat; Led transformation of $500M business➡️ LEADERSHIP: Experienced building, developing and leading teams from 3-4 to more than 1,000 employeesCAREER HIGHLIGHTS INCLUDE:✅ Launched General Mills' largest ever single-SKU launch, creating over $50M of incremental revenue✅ Founded Kimberly-Clark's Veteran's Employee Resource Group, growing to over 800 active members ✅ EXPAT Business Turn-Around of Kimberly-Clark's Italian Business with return to profitability (OP% +12%)✅ Grew Bridgestone/Firestone Truck&Bus Business by >$100M through engagement with small/medium sized fleets✅ Built Marketing Department to include Market Intelligence, Strategic Pricing, Customer Insights and StrategyLet's start a conversation: annapolis2002@gmail.com or call directly at (615) 788-9790EDUCATION 🎓◆ MBA, Indiana University, Kelley School of Business (Dean's Fellow, Full Merit Scholarship Recipient)◆ Bachelor of Science (BS), Honors Economics, United States Naval Academy (With distinction, Top 10% of class)MORE ABOUT ME:Corporate Career◆ 15 years experience as a Marketing Executive, Brand Builder and General Manager working in both B2B and B2C◆ Move fluidly in/out of being "in the business" to central strategy roles◆ Strong experience with Change Management, Business Transformation and Organizational Design◆ Specilized in Business Turn-Around by getting strategy right and maximizing efficiency of markeitng resourcesU.S. Navy Officer◆ Led Humanitarian Relief Efforts throughout SE Asia after 2005 Tsunami◆ Decorated U.S. Navy officer. Earned Navy Achievement Medals and Navy Commendation Medal 🎖️
Red'S All Natural
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Vp MarketingRed'S All Natural Dec 2023 - PresentFranklin, Tn, UsRed’s All Natural is on a mission to clean up the frozen food category with delicious convenient breakfast and snack solutions packed with protein and high-quality clean ingredients. Combining my years of general management and marketing experience to do the things that must be done to grow Red's. Brand Management, Value Proposition Maximization, Strategy, eCommerce, End-to-End Commercialization, Data Analytics, refilling the coffee maker, etc...
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Gm Monroe And Vp Marketing 🔹 Turn-Around $500M Business With 1,000 AssociatesTenneco Jun 2021 - Feb 2023Northville, Michigan, UsGM of $500M Shocks and Struts aftermarket autoparts business• Built leadership team and defined 2 priorities to turn-around the business with new private equity backing• Improved fill rate +10pts within first 3 months by optimizing SKU portfolio and plant operationsVP Marketing• Built marketing organization, implemented strategic planning process• Delivered Brand Foundations for Monroe, Moog, Champion, Walker, Fel-Pro and Ferodo -
Director Of Marketing, Tbr 🔹 Grew Bridgestone/Firestone To #1 Market Share PositionBridgestone Jul 2018 - Jun 2021Nashville, Tennessee, Us• Launched digital National Fleet program targeting small fleets with tires, retreading and tech stack• Integrated REACH software into comprehensive B2B service offering• Developed “Go Time” digital campaign to communicate Bridgestone Commercial’s full value proposition • Managed digital conversion through website, digital advertising, Salesforce, SEO/SEM and social channels• Innovation - Bifurcated Firestone Brand to reach new customers in <6months and 450k incremental units• Renegotiated partnership with 3rd tier Chinese tire supplier, improving Bridgestone’s position by >$23M -
Family Care Sector Leader - Italy 🔹 Profitable Turn-Around Of €120Mm Brand PortfolioKimberly-Clark Apr 2016 - Jun 2018Irving, Tx, Us• Complete business turn-around to improve profitability and reverse market share erosion• Over-delivered profit and revenue targets (2016 and 2017 results)• Relaunched all 4 category portfolios with new benefit-led propositions, packaging, claims and RTBs• Optimized digital marketing stack (digital ads, social media, influencers, SEO/SEM, e-comm content) -
Global Sr. Brand Manager 🔹 Led $50M Innovation Through Stage-Gate To LaunchKimberly-Clark Jan 2014 - Mar 2016Irving, Tx, Us• Created and launched K-C’s Corporate Social Mission Program, “Toilets Change Lives”• Led Intimate Care Global Strategy (Bath Tissue/Wipes) and Long-Range Innovation Development• Developed Moist Wipes Growth Strategy to deliver $455MM of incremental net sales by 2022
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Founding President Salute Veteran Erg 🔹 Enduring Legacy With >800 MembersKimberly-Clark May 2012 - Jan 2015Irving, Tx, UsDeveloped vision and support from C-Suite to launch SALUTE ERG• Group has grown to over 800 active members over 10 sites in the United States• SALUTE's mission is to strengthen Kimberly-Clark by leveraging the unique skills and experiences of military veterans and the passion of employees dedicated to supporting veterans causes in our communities
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Scott Brand Manager 🔹 Drove Growth On $1B Brand Through Application Of 4A'SKimberly-Clark Oct 2011 - Dec 2013Irving, Tx, Us• Drove double-digit sales growth through velocity and strategic distribution gains (Availability)• SKU prioritization and supply chain efficiency delivered record profits, overdelivering target by >$10M• Revitalized SCOTT partnership with Box Tops For Education with multi-million dollar merchandising
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Sr. Assoc. Marketing Manager 🔹 Award Winning Wheaties Innovation 2X GrowthGeneral Mills Jun 2009 - Oct 2011Minneapolis, Minnesota, Us2011 Sr. Assoc. Marketing Manager Pillsbury• Managed +$300MM Pillsbury Grands! business• Led creative development with 3 agency partners, producing TV and digital campaign elements• Completed Cereal Category Management Consulting Project in General Mills’ Bentonville, AR sales office2010 Sr. Associate Marketing Manager Snacks Portfolio (Foodservice Division, B2B)• Managed $60MM Snacks portfolio, including Nature Valley and Chex Mix • Grew business by 10% with distributors and operations through B2B selling strategies and tools2009 Associate Marketing Manager Wheaties and Oatmeal Crisp brands. • Led a cross-functional team of 20 in the launch of Wheaties FUEL• Launch of Wheaties FUEL was awarded a Effie Award (2011) and internal Champions Award• Negotiated athlete contracts, creating largest Wheaties Olympics Campaign in 85 year history of the brand -
Naval Officer 🔹 Leadership Foundations That Have Stood The Test Of TimeUs Navy May 2002 - May 2007Washington, Dc, Us2004-2007 Training and Readiness Officer USS SHOUP• Led the overall training and readiness of 350 crewmembers• Qualified as Engineering Officer of the Watch - responsible for SHOUP’s engineering systems2003-2004 Main Propulsion Division Officer USS SHOUP • Led a diverse division of over 30 engineering specialists• Qualified as Officer of the Deck - responsible for the safe navigation and operation of $1B ship
Ben Johnson Education Details
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United States Naval AcademyEconomics (Honors) -
Indiana University - Kelley School Of BusinessMarketing
Frequently Asked Questions about Ben Johnson
What company does Ben Johnson work for?
Ben Johnson works for Red's All Natural
What is Ben Johnson's role at the current company?
Ben Johnson's current role is VP of Marketing 🔹 B2C and B2B 🔹 Led $500M P&L and team of 1,000 🔹 Consistent +10% YOY Market Share Growth 🔹 Expat Turn-Around of $150M Business 🔹 Founder of Veteran's ERG.
What schools did Ben Johnson attend?
Ben Johnson attended United States Naval Academy, Indiana University - Kelley School Of Business.
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