Internal Corporate Branding▪Direct all creative and marketing processes for HAP US offices, establishing company industry awareness and brand cohesiveness▪Audit existing brand and implement strategy to improve and eliminate weaknesses by benchmarking against industry peers ▪Source, review, and approve proposals from branding agencies▪Created new company website and print marketing collateral ▪Direct and approve all press releases, media, and speaking engagement requests through third party public relations agency Foreign Investor Relations▪Collaborate with Tel Aviv office to manage foreign investor relations pertaining to marketing needs ▪Direct and create video content along project update reports, and provide Tel Aviv office for monthly investor meetings▪Produce promotional sales tools for Tel Aviv office raising equity for US based real estate projects through the HAP Venture fundProject Branding, Marketing and Sales▪Responsible for pre-development planning and design development recommending building architects or designers for projects▪Responsible for the creative, marketing, and sales processes of HAP’s US condominium and rental building portfolio▪Responsible for approving and managing all project marketing budgets▪Hire and manage sales and marketing teams per project▪Direct sales team on project marketing, events, public relations, and brand partnerships ▪Perform neighborhood comparable and market analysis to determine pricing and inventory release strategy per project▪Provide market updates to CEO and recommendations to insure maximum price per square foot profitabilitySocial Media▪Direct social media manager and improved performance on all media platforms by creating a new social media strategy ▪Social media saw increases in users and engagement across all platforms and spending was reduced by half using

Provide support and guidance as related to the set up and operations of Sales and Design Centers. This includes layout advice regarding technical function, staffing, daily office function, training and site close down. Working closely with Sales Operations to foster a cohesive group environment that communicates regularly, meeting the needs of and exceeding the expectations of internal customer groups.Operations• Lead the opening process for permanent and temporary on-site sales centers• Coordinate with Project Managers, Managing Directors and Developers to set up proposals and approvals• Manage site set up Request for Proposals (RFP’s) from vendors• Coordinate and manage vendors used in sales site support • Ensure the technical pre-construction infrastructure is in place and coincides with the sales office design plan • Provide hardware and technical solutions for on-sites and office needs • Create a detailed office manual for each sales center with all pertinent vendor and company information• Coordinate relocation of sales centers including the technical infrastructure• Assist in the closing of a sales center after project completion in conjunction with project managers and developers• Adherence to all corporate policies related to information retention and storage Training• Assist in training and support of TAXI, FTP, CS Onsite (office support software) • Provide staff support and training for CS Onsite on how to work within the database, pull reports, and relay feedback to the Operations Department for further enhancements • Instruct staff how to properly handle agency disclosure law • Update the TAXI and CS Onsite manuals following system upgrades Software Systems and Reports• Update a comprehensive Co-Brokerage Report• Assist in the maintenance of the CS brokerage database and retrieve broker lists based upon requested criteria • Collaborate with VP Director of Sales to plan and arrange quarterly sales meetings

Source, represent and manage resale properties for one of top brokers at CorcoranDevelop relationships with clients, collaboratively devise marketing materials and messaging, and represent residential resale and new development. Design, develop and implement database for customer relationship management (CRM), including client preferences and interests; link to direct marketing communications. Design and author marketing and promotional materials and mailings, including direct mail, e-mail and social media. Source and steward relationships with both buyers and sellers of properties; communicate regular updates on market trends and follow up with individual clients on listings of interest.