Ben Abbey

Ben Abbey Email and Phone Number

Marketing + Communications at University of Utah - David Eccles School of Business @ The Rocky Mountain Center for Occupational and Environmental Health (RMCOEH)
Ben Abbey's Location
Salt Lake City, Utah, United States, United States
Ben Abbey's Contact Details
About Ben Abbey

Results driven strategic and creative thinker focused on content strategy and product marketing. Action-oriented leader with experience in segmentation strategies, digital marketing, data analytics and creative content development.

Ben Abbey's Current Company Details
The Rocky Mountain Center for Occupational and Environmental Health (RMCOEH)

The Rocky Mountain Center For Occupational And Environmental Health (Rmcoeh)

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Marketing + Communications at University of Utah - David Eccles School of Business
Ben Abbey Work Experience Details
  • The Rocky Mountain Center For Occupational And Environmental Health (Rmcoeh)
    Marketing And Communications Specialist
    The Rocky Mountain Center For Occupational And Environmental Health (Rmcoeh) Dec 2023 - Present
    Salt Lake City Metropolitan Area
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  • Huntsman Mental Health Institute (Formerly University Neuropsychiatric Institute)
    Marketing + Communications
    Huntsman Mental Health Institute (Formerly University Neuropsychiatric Institute) Feb 2022 - Aug 2023
    Salt Lake City, Utah, United States
    ● Developed internal marketing initiatives and newsletters focused on engaging staff and fostering collaborative research environments.● Created external marketing events and outreach channels such as Research Day, Community Conversations video series and more.●Increased engagement from external audiences by developing social media strategies and written content.
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  • University Of Utah - David Eccles School Of Business
    Marketing Communications Specialist
    University Of Utah - David Eccles School Of Business Jan 2020 - Jan 2022
    Greater Salt Lake City Area
    ● Created student-focused communications campaigns for a variety of high-profile events and initiatives.● Worked with university stakeholders to balance and maximize donor, student, and faculty goals.● Developed marketing and communications strategies for undergraduate majors as well as all centers and institutes.● Responsible for communications, marketing, web development, social media strategy, content writing and event management.
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  • Gearlaunch
    Director Of Marketing
    Gearlaunch Jun 2019 - Jan 2020
    Greater Salt Lake City Area
    ● Leading the marketing team in customer acquisition and retention efforts and redefining company processes and goals.● Defining strategy and implementation of content workflows, via Hubspot, for customer nurture and retention.● Engaging new verticals using creative social campaigns, automated email drip, blog content and a variety of other channels. ● Responsible for content marketing, SEO, PPC, CRO, affiliate, ecommerce, influencer.
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  • Gearlaunch
    Sr. Product Marketing Manager
    Gearlaunch Mar 2019 - Jun 2019
    Greater Salt Lake City Area
    ● Defining strategy and implementation of content workflows, via Hubspot, for customer nurture and retention, significantly decreasing churn rate.● Engaging new verticals using creative social campaigns, automated email drip, blog content and a variety of other channels.● Developing video content and tutorials.
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  • Gearlaunch
    Product Marketing Manager
    Gearlaunch Sep 2018 - Feb 2019
    Greater Salt Lake City Area
    ● Defining strategy and implementation of content workflows, via Hubspot, for customer nurture and retention, significantly decreasing churn rate.● Engaging new verticals using creative social campaigns, automated email drip, blog content and a variety of other channels.● Developing video content and tutorials.
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  • Stream Influence
    Marketing Manager
    Stream Influence Sep 2017 - Oct 2018
    Greater Salt Lake City Area
    ● Created and scaled a full-service influencer marketing agency specializing in Twitch, Instagram, YouTube and other online gaming platforms. ● Defined and implemented marketing and content strategy for a portfolio of brand and influencer partners. ● Developed daily influencer content and marketing campaigns, reaching tens of thousands of viewers. ● Researched, vetted, and oversaw ambassador programs and affiliate networks using Klear.● Executed social media influencer marketing strategy, end-to-end analytics and reporting.
  • Mx.Com
    Marketing / Content Development Consultant
    Mx.Com Jan 2018 - Mar 2018
    Greater Salt Lake City Area
    ● Established stakeholder focused marketing strategies and automated email marketing content that increased product retention and success of the "insight and target" program.● Analyzed customer data to identify areas of client disengagement and proposed plan to increase competitive offerings.● Assisted with identifying client needs, established new marketing goals and objectives, designed, planned and implemented solutions, facilitated live, online synchronous training, and LMS courses, evaluated and updated programs.
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  • Wizards Of The Coast
    Global Brand Marketing Intern
    Wizards Of The Coast May 2017 - Aug 2017
    Greater Seattle Area
    ● Collaborated with the business intelligence team to hone our customer psychographic segmentation models, and developed data-driven marketing campaigns and written content. ● Developed creative content including, website content, targeted email marketing, and video scripts.● Managed a variety of marketing initiatives for Magic The Gathering’s 25th anniversary, including coordination with regional teams in Asia and Latin America.● Created analytical models of product sales data for our mass-market product SKU's, resulting in previously unmeasured revenue opportunities.
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  • Jiangnan University
    International Business Department Marketing Lead
    Jiangnan University Aug 2014 - Jul 2015
    Wuxi, Jiangsu, China
    ● Developed and executed strategic social media and editorial content supporting University marketing and content development goals.● Coordinated across teams, including campaign management, enterprise content, product marketing. Generated robust content plan to drive cohesive messaging across University channels.● Strategized conceptual design with e-learning developers to create online modules. Designed marketing deliverables for ILT and e-learning delivery methods including facilitator guides.
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  • Amazing Discoveries
    Brand Manager
    Amazing Discoveries Jan 2013 - Jun 2014
    Tucson, Arizona
    ● Transformed the business into a state-wide franchise by engaging targeted community groups, making staffing changes, and expanding facilities to accommodate a growing customer base.● Created a consistent and welcoming customer experience by redesigning the company’s branded visual identity.● Increased social media following on Facebook and Twitter by more than 250%.● Organized hundreds of events and tournaments.
  • Ign Entertainment
    Event Specialist
    Ign Entertainment Jan 2012 - Jan 2013
    Atlantic City
    ● Developed content for large-scale eSports events. ● Organized backstage personnel; announcer and player talent.
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  • Senator Harry Reid
    Communications Assistant
    Senator Harry Reid Jan 2006 - Jan 2007
    Washington D.C. Metro Area
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Ben Abbey Skills

Public Speaking Microsoft Office Marketing Research Management Leadership Consumer Behavior Social Media Microsoft Word Microsoft Excel Customer Service Brand Management Microsoft Powerpoint Team Management Marketing Analytics Brand Development Project Management Adobe Photoshop Content Strategy Strategic Planning Social Media Marketing Event Management Public Relations Powerpoint Team Building Search Engine Optimization Product Marketing Digital Marketing Segmentation Marketing Strategy Analytics Business Development Data Analysis Strategy Content Marketing Copywriting Email Marketing B2b Marketing Google Adwords Facebook Marketo Salesforce Training Influencer Marketing Customer Segmentation Strategy Hubspot Marketing Automation Strategic Communications Vendor Relationship Management Event Planning Esports Tournaments Photoshop

Ben Abbey Education Details

Frequently Asked Questions about Ben Abbey

What company does Ben Abbey work for?

Ben Abbey works for The Rocky Mountain Center For Occupational And Environmental Health (Rmcoeh)

What is Ben Abbey's role at the current company?

Ben Abbey's current role is Marketing + Communications at University of Utah - David Eccles School of Business.

What is Ben Abbey's email address?

Ben Abbey's email address is me****@****set.com

What is Ben Abbey's direct phone number?

Ben Abbey's direct phone number is +152024*****

What schools did Ben Abbey attend?

Ben Abbey attended University Of Utah - David Eccles School Of Business, University Of Arizona, University Of Arizona.

What skills is Ben Abbey known for?

Ben Abbey has skills like Public Speaking, Microsoft Office, Marketing, Research, Management, Leadership, Consumer Behavior, Social Media, Microsoft Word, Microsoft Excel, Customer Service, Brand Management.

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