Benjamin Abrams Email & Phone Number

• Created and execute data strategy for PBS’ flagship investigatory documentary series.
• Key data storyteller for FRONTLINE’s funders and production teams.
• Increase organizational knowledge of FRONTLINE’s existing and potential viewer base across broadcast, digital, and social platforms.
• Work across multiple departments to determine, model, and measure core key performance indicators for new and existing efforts.
• Evangelize the importance of data as a vital part of the organization’s ongoing success.

Boston

Greater Boston Area

• Provide ad hoc and ongoing digital analysis, reporting, forecasting, and tagging implementation for Boston Globe Media Sites including Boston.com, BostonGlobe.com and BDCWire.com.
• Perform qualitative and quantitative web analysis across all channels, web, mobile, and offline, in order to drive reader engagement, subscriber acquisition, and retention strategies.
• Optimize digital campaigns through A/B and multivariate tests.
• Utilize advanced analytics and data visualization tools including comScore, Adobe SiteCatalyst, Adobe Ad Hoc and Tableau.
• Create and present daily, weekly, monthly and custom reports to top-level management.
• Evangelize the importance of digital analytics as a vital part of the company’s ongoing success.

Canton, MA

• Digital and Interactive Marketing
• Develop and manage analytics-driven digital and social media marketing strategies for non-profits, B2C and B2B organizations, and educational institutions.
• Create and run search engine optimization campaigns for clients.
• Coordinate the design, production, and fulfillment of digital or interactive content including webinars, ebooks, podcasts, video commercials, and microsites.
• Promoted from Senior Associate to Marketing Manager on January 2012.
• Manage two Junior AssociatesAnalytics Measurement and Reporting

• Implemented digital and social media marketing strategies for clients including non-profits, B2C and B2B organizations, and educational institutions.
• Wrote full social media and digital marketing audits, strategies and work plans.
• Drove business development and negotiate client contracts.
• Created weekly and monthly analytical reports for clients, using custom reporting structures and data management tools.

• Wrote, edited, and uploaded content for WGBH.org websites, including writing online copy for popular television programs Simply Ming, The Secret Life of Scientists, and Bill Moyers Journal.
• Designed web banners, photos, and graphical interfaces to accompany online content.
• Videotaped live musical performances for WGBH Online. Interviewed performers for WGBH Online.

• Worked with the Director of New Media & Online Strategy to monitor Governor Deval Patrick’s new media and online presence.
• Researched, wrote, and presented reports on the Office of the Governor's usage of social media applications, including Twitter, blogs, YouTube, Flickr, and Wikis.
• Analyzed quantitative and qualitative statistics for official State House blogs.
• Supervised undergraduate interns in producing agenda page for the Governor’s official website.

• Created media strategy to increase name recognition and online sales for musician Juanito Pascual.
• Designed, updated, and maintained artist’s website.
• Developed online profiles (YouTube, MySpace, and iTunes) for artist.
• Managed artist's licensing and royalty payments through ASCAP.

• Pursued and coordinated artist engagements for Latin music booking agency.
• Wrote and edited newsletters and press releases.
• Negotiated contracts and performance fees for agency artists.
• Managed online mailing list with 2500+ subscribers.

• Provided administrative support to department director, financial director, and faculty.
• Managed graduate student information database and planned itineraries for prospective students.
• Scheduled student performances and special events.

• Coordinated weekly interdisciplinary seminar for the Office of Diversity and Community Partnership; developed summaries of all presentations for department's annual report.
• Scheduled courses and arranged itineraries for seminar's visiting scholars.
• Assisted Dean for Diversity and Community Partnership in organizing research materials and preparing presentations on topics related to leadership, health policy, and health disparities.

Masters Of Science, Mass Communication; Communication Studies

Ubc Award Of Achievement In Digital Analytics

Bachelor Of Arts, Physics And History Of Science

Science in Society, an interdisciplinary program that combines the study of scientific practices in the context of social and political.