As a Senior Digital Associate within MyXalary's Product Marketing Team, I collaborate closely with the Product Marketing Manager to drive digital strategies aimed at enhancing product visibility, customer engagement, and revenue growth. Key Responsibilities:- Strategic Digital Execution: Assist in formulating and implementing digital strategies that align with product go-to-market plans, amplifying brand presence and fostering customer acquisition.- Campaign Management: Contribute to planning, executing, and refining digital campaigns, encompassing digital ads, email campaigns, and social media initiatives to drive engagement and conversions.- Analytics & Performance Evaluation: Monitor and analyze key performance metrics from digital campaigns, offering insights to optimize strategies and maximize return on investment.- Content Development Collaboration: Partner in crafting compelling digital content that resonates with target audiences, ensuring alignment with overarching brand messaging and positioning strategies.- Reporting & Communication Contribution: Prepare comprehensive reports on digital campaign performance, contributing insights to team briefings and strategy discussions.Achievements:- 1,400% increase in average monthly sign-ups and a staggering 950% surge in organic sign-ups through meticulous digital campaign planning and optimization.- 230% increase in monthly active app users and a 255% rise in successfully onboarded clients, significantly enhancing user engagement and acquisition rates.- Collaboratively supported initiatives resulting in a substantial 210% organic growth in the email database, contributing to a robust and scalable audience expansion strategy.- Played an integral role in executing successful digital ad campaigns and email initiatives, complementing the brand's repositioning efforts and elevating market visibility and engagement.

Tranter Group of companies [ Tranter IT & IoT Africa ]As the Digital Lead, I collaborated closely with the Communications Manager to drive integrated marketing communications strategies aimed at enhancing brand awareness, generating leads, and increasing sales. IoT Africa and Tranter IT are among these brands.Responsibilities:- Strategic Integrated Communications: Lead the orchestration and execution of comprehensive integrated marketing communications strategies. These strategies encompass digital and traditional methods to enhance brand visibility and drive lead generation.- Cross-Brand Growth Initiatives: Strategically align marketing efforts across subsidiary brands, ensuring synchronized messaging, and campaign strategies that resonate with unique target audiences within the IT, Software and SaaS- Content Creation & Enhancement: Created and worked with the team on compelling marketing collateral, and these assets have played a pivotal role in acquiring new clients, showcasing our brand's strengths and capabilities effectively.- Digital Engagement Enhancement: Employ innovative ideas in content creation, including video advertisements, documentaries, and fresh content concepts. .Achievements:- 39% year-over-year company growth, a testament to the effectiveness of our integrated marketing communications strategies and initiatives.- We successfully amplified online events lead generation by over 233%, demonstrating the efficacy of targeted digital campaigns and engagement tactics.- Enhanced organic digital engagement by approximately 70%, leveraging innovative content strategies and audience-focused approaches.- Introduced innovative content creation ideas, including video adverts and documentaries, resulting in exceptional outcomes and effectively reinforcing our brand's narrative.

Responsible for ideating and formulating marketing and communications strategies and tactics, for internal and external consumption, that sync with traditional marketing efforts to ensure the brand gains, retains and maximizes TOMA, by turning strangers and prospects into paying loyal customers.1. Design and manage month-over-month social media communicationcalendars for engagement, and conversion. (increased the company’sresponse rate from 77% to 99%, reduced negative sentiment from 55% to41% by active interaction and empathetic resolution of disputes)2. Stay up to date with the latest social media best practices and technologies3. Use social media marketing tools such as Buffer, and Hootsuite for analytics 4. Designed and implemented social media strategy to align with business goals

•Proactively initiates a call to prospective customer introducing the company’s product and services. • Turning prospective customers to potential customers. • Developing sales strategies to guarantee success and growth. • Handling customers complaints and inquiries. • Disciplined use of CRM system, communication and customer management. • Developing and maintaining customer relationships. • Initiate calls to customers who haven't made use of the product & assist with what's needed.