• Performs all duties of an analytics tool administrator and serves as an internal consultant onGoogle Analytics capabilities and site tagging requirements, including creating/managing account access, all site tagging, and configurations, custom dashboards, and user training as requested.• Defines, implements, documents, and refines website tagging; identifies and rectifies dataand tagging issues.• Integrates data from the website with other data platforms.• Works with cross functional teams to ensure website analytics are implemented in a way thatdelivers reliable, usable insights, • Integrates data into automated reporting platforms.• Partners with site merchandising and UX teams to help execute A/B tests. Generates analyses oftest performance and maintains consistent communications with stakeholders.• Generates ad-hoc reporting as needed.• Participates in marketing, merchandising, promotional discussions, and other activities to ensure necessary analytics tracking is set-up prior to site or campaign launches.• Develops and runs regularly scheduled weekly/monthly web analytics reports and dashboards that contribute meaningful analysis with actionable insights, core website analysis, effectiveness of new site feature launches and testing/targeting efforts.• Defines, implements, and monitors UTM parameters across all channels to track marketing effectiveness.• Monitors site analytics and partners with the site merchandising and digital marketing teams toprovide best practices for improvements of online conversion.• Leads regular tagging audits, providing best practices, and troubleshooting to ensure accuracy.• Manages relationships with vendors and consultants related to analytics.• Participates in conversations pertaining to audience segmentation and other media optimizationefforts.• Prepares critical data for feedback to eCommerce, Digital Marketing, and creative teams todrive higher sell-through of key items.

• Analyzed customer information (site behaviors, post-transaction data etc) to improve online experience• Identified opportunities to improve taxonomy, purchase path (search/navigation) and data content• Trailblazed new projects and identified new opportunities to improve the business• Led biweekly meetings with analysts to promote collaboration and facilitate learnings and Q&A

• Performed all duties of an analytics tool administrator and served as an internal consultant on Google Analytics capabilities and site tagging requirements, including creating/managing account access, site tagging, configurations, custom dashboards, and user training.• Defined, implemented, documented, and refined website tagging; identified and rectified data and tagging issues.• Integrated data from the website with other data platforms.• Collaborated with cross-functional teams to ensure website analytics were implemented to deliver reliable, usable insights.• Integrated data into automated reporting platforms.• Partnered with site merchandising and UX teams to execute A/B tests; generated analyses of test performance and maintained consistent communications with stakeholders.• Generated ad-hoc reporting as needed.• Participated in marketing, merchandising, promotional discussions, and other activities to ensure necessary analytics tracking was set up prior to site or campaign launches.• Developed and ran regularly scheduled weekly/monthly web analytics reports and dashboards, contributing meaningful analysis with actionable insights, core website analysis, effectiveness of new site feature launches, and testing/targeting efforts.• Defined, implemented, and monitored UTM parameters across all channels to track marketing effectiveness.• Monitored site analytics and partnered with the site merchandising and digital marketing teams to provide best practices for improving online conversion.• Led regular tagging audits, provided best practices, and troubleshooted to ensure accuracy.• Managed relationships with vendors and consultants related to analytics.• Participated in conversations about audience segmentation and other media optimization efforts.• Prepared critical data for feedback to eCommerce, Digital Marketing, and creative teams to drive higher sell-through of key items.

• Managed the HR process for new store openings.• Supported over 100 stores by providing training, employee screenings, and necessary resources.• Facilitated Background Committee meetings to uphold the integrity of the internal hiring process for all store-level and corporate job openings company-wide.• Administered the company’s emergency fund for associates by reviewing applications and participating in committee meetings with executives.• Assisted the VP of HR Operations in directing HR matters, providing general HR support to stores, Store Support Center staff, and the department.• Handled multiple HR functions, including compensation, training, company initiatives, leave management, associate relations, HR projects, and general HR support.

• Assisted with the design and implementation of comprehensive career services programs for students.• Oversaw the coordination of the Career Development functions of the department.• Scheduled virtual interviews, career interest assessments, and personal inventory orientations.• Assisted with the coordination of the annual and seasonal job fairs, as well as the annual college fair.• Informed students about career tools available from the Florida Department of Education and other resources

Implementing the Quality Enhancement Plan at Miami Dade College North Campus.

• Provided students with community resources and benefits, including food stamps, Medicaid, FAFSA preparation, groceries, financial coaching, and mental health counseling.• Managed marketing and public relations for the Single Stop program as a VISTA.• Oversaw the management of all Single Stop volunteers and service-learning students.