I helped OrcaSemi with web design, web development, SEO optimization, and marketing support to enhance their digital presence and drive engagement. My work focuses on creating an optimized, user-friendly website that effectively showcases innovative analog semiconductor solutions. I ensure their products reach the right audience by implementing strategic SEO practices. I aim to amplify Orca's message and connect with customers through tailored, impactful digital experiences.Orca Semiconductor was founded to address the challenging design problems engineers face in competitive vertical markets that demand optimized Analog semiconductor solutions. They are developing innovations based on intimate customer partnerships to realize application-specific value-added solutions.

Developed and launched an innovative refill station for cleaning products, addressing plastic waste reduction and promoting sustainability, resulting in successful deployments in San Luis Obispo County. Led cross-functional efforts in prototyping, marketing, sales, and scaling operations, securing partnerships with local businesses and institutions to expand machine deployment and environmental impact.Mr. Turtle is a sustainability-focused startup dedicated to reducing single-use plastic waste by creating innovative refill stations for household cleaning products. The company's mission is to empower communities to adopt eco-friendly practices while making sustainable living affordable and accessible. Through refill machines, Mr. Turtle provides a practical solution to divert plastic from landfills and reduce packaging waste, driving environmental impact and promoting a circular economy.

As a Coordinator at the Cal Poly Center for Innovation and Entrepreneurship (CIE), I play a pivotal role in ensuring the smooth operation of our dynamic workspace. The CIE empowers Cal Poly and the local community by providing the tools, skills, and entrepreneurial mindset needed to create economic and social value globally.In my role, I oversee a range of responsibilities, including financial management and support, event coordination, and organizational assistance, ensuring that our workspace operates at peak efficiency. Additionally, drawing on my experience from the CIE's entrepreneurial program, the Summer Accelerator, I leverage my knowledge and skills to provide comprehensive support to the small businesses within our coworking space.

Promoted to Team Lead, overseeing the Space Grand Challenge broadcast schedule, coordinating team efforts, ensuring seamless execution, and serving as an on-air commentator

As cyberattacks continue to increase dramatically in both sophistication and volume, the US finds itself with less than half the trained cybersecurity professionals needed. This severe shortage is a national security crisis. It also represents a significant threat to California—the world’s fifth-largest economy and the epicenter of digitalization and tech innovation.Cal Poly California Cybersecurity Institute (CCI) leads a state and national initiative to address this challenge. The CCI enhances California's cybersecurity defense capability by bringing together the tech community, government agencies, and educational institutions.Through education, workforce development, and applied research, CCI works to build a skilled and innovative cyber workforce capable of navigating today’s complex threat landscape. This initiative helps to safeguard California's data, computer systems, and critical infrastructure. My work involved training a new generation of cybersecurity experts in the latest tools and techniques. The training was done through podcasts on the Space Grand Podcast and training programs through the website and our annual event, the Space Grand Challenge. I was also responsible for live and recorded video productions, Twitch broadcasting, podcasts, and video interviews.The Space Grand Challenge is an international competition open to middle and high school students from across the globe! Teams worldwide will compete in a gamified satellite cybercrime scenario to help solve scenarios. Through this gamified experience, students will learn more about cybersecurity, and hopefully spark new curiosities.

Started an overhead council for all esports presence on the Cal Poly campus, which brings together a group of 2000+ gamers to make an impact on the Cal Poly competitive esports scene. Cal Poly is currently behind in the next wave of the future and we are here to make sure they know how to become a national esports powerhouse! Cal Poly Esports promotes competitive gaming and cultivates a video game community. We are committed to the development and growth of esports at a local and national level.

Through our commitment to quality, sustainability, and community, we strived to redefine the beverage industry by offering a range of carefully crafted, responsibly sourced, and flavor-packed options.As a co-founder, I supported in areas such as operations, marketing, recruitment, and more. In the year that we ran Té Piña, we raised around $12,000 in seed funding, developed our finalized recipe for the beverage, and learned a lot along the way.Check out some of our articles by Intuit QuickBooks, Mustang News, and the Cal Poly Center of Innovation and Entrepreneurship on our business.

Chosen to be a marketing mentor for the California Polytechnic State University's College of Business, where I advise the principles of marketing students in their comprehension of the fundamentals of marketing such as SWOT analyses, marketing mix variables, and positioning frameworks. Served as a marketing specialist to groups of five to six students through a marketing plan project. Furthermore, I assisted in classroom lectures and workshops to create a better understanding of class material. I guided and empowered students with marketing strategies in their weekly assignments and class meetings. Lastly, I provided weekly feedback on each team's marketing plan.

Created marketing strategies that focused on business needs and strengthened customer relationships through new innovative ideas.

My internship took place in Amsterdam, Netherlands where I emerged within the culture while working towards my goals in my job. My main contributions to the company revolve around Amazon's Prime Day and verifying strict sales plans to supply Amazon customers with the needed Royal Philips products.Pre Prime Day included preparations of the war room set-up and logistics and organizing market and function check-ins to prepare to ensure readiness for the Prime Day event go-live. During the Prime Day event (July 12/13), I performed tracking vs. targets analysis, captured in-market activations, drafted daily report-outs, and oversaw the live war room logistics. Post Prime Day involved consolidating report-out with both promoted and non-promoted sell-out realization (PCoGS), traffic, conversion, generated revenues (3net), share of voice, share of traffic, content/media demand generation activation metrics, supply chain metrics, and on-platform activation examples from around the globe.At Royal Philips, their purpose is to improve people’s health and well-being through meaningful innovation. Philips aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. As a technology company, Royal Philips and their brand licensees innovate for people with one consistent belief: there’s always a way to make life better.

Vectra AI's mission is to "See and Stop Threats Before They Become Breaches"Worked as a finance intern. This included producing a variance report with improvements for the company for the finance department and marketing department to align expenses better in the future, analyzing data between the different finance reports and understanding the variance, and learning more about cybersecurity and AI in current day industry.The world's largest financial institutions, manufacturers, universities, energy, technology, software, and media companies plus federal agencies, service providers, educational institutions and healthcare organizations use Vectra cybersecurity solutions.Their customers immediately detect and respond to cyberattacks in cloud, data center, IoT and enterprise with Vectra AI driven network detection. They increase efficiency up to 90% by automatically analyzing users, devices and their traffic, and prioritizing alerts.Vectra has 7 million hosts monitored in 35 different countries and are continuously expanding. They recently raised $130M at Unicorn status.A cyber attack occurs every 39 seconds, what will you use?!

YouTube allows creators to build a community to demonstrate their creativity and ability to entertain the world.Creating YouTube videos included researching/strategizing, scripting, recording, and editing. Most videos that are/were uploaded to my channel took about 5 hours to complete (for a 10-minute video). This YouTube journey resulted in over 100 videos uploaded gaining approximately 5,000 subscribers with over 500,000 total channel views and a million minutes watched. Additionally, there is directly associated engagement on Twitter/X, Instagram, Discord, TikTok, and Twitch.One has to constantly be on his toes to adapt to the changing environment within YouTube's algorithm.

During my internship in London, I assessed their current marketing strategy and execution. Then, I brought a new "millennial" point of view to future marketing and sales activities and made recommendations for future campaigns. Results included a revamped YouTube channel with improved tagging, recording of new content, the creation of new thumbnails, the creation of new Instagram posts, and the installation of a communications server.Bare Conductive’s electrically conductive paint and sensor hardware are changing the way that individuals and businesses incorporate electronics and intelligence into the built environment. At Bare, we use an open-innovation approach to finding new applications and partners for our growing technology stack. Our business model focuses on supplying our technology directly to individuals for prototyping, and to businesses for incorporation into finished products. We leverage a combination of design and engineering to ensure that our technology is accessible to anyone.Bare Conductive sells its technologies to a diverse consumer community through bareconductive.com and to major corporations for incorporation into their products. The company is widely covered as a rising star of London’s hardware startup scene and as one of the most innovative Printed Electronics businesses in the UK with a recent Mashable UK video reaching ~60M views in under three months and over 200,000 units of Electric Paint sold. Bare Conductive was founded in 2009 by four graduates of the Royal College of Art and Imperial College London.

As an intern for Arduino, I helped improve marketing and sales collateral. I assisted Massimo Banzi, Arduino's co-founder and one of Italy's most successful entrepreneurs, in improving video scripts and product launches. Additionally, I helped improve Arduino's website which is one of the world's top 2000 most visited websites. Alongside assisting Mr. Banzi, I also supported Fabio Violante, Arduino's CEO, in assessing current marketing competence and made recommendations for improvement.Arduino is the world’s leading open-source hardware and software ecosystem. The Company offers a range of software tools, hardware platforms and documentation enabling almost anybody to be creative with technology. Arduino has ~27 million unique web visitors ANNUALLY, consuming ~23 million pages PER MONTH.Arduino is a popular tool for IoT product development as well as one of the most successful tools for STEM/STEAM education. Hundreds of thousands of designers, engineers, students, developers and makers around the world are using Arduino to innovate in music, games, toys, smart homes, farming, autonomous vehicles, and more.Originally started as a research project by Massimo Banzi, David Cuartielles, Tom Igoe, Gianluca Martino, and David Mellis at the Interaction Design Institute of Ivrea in the early 2000s, it builds upon the Processing project, a language for learning how to code within the context of the visual arts developed by Casey Reas and Ben Fry as well as a thesis project by Hernando Barragan about the Wiring board.

During my internship in London, I assessed their current marketing strategy and execution. Then, I brought a new "millennial" point of view to future marketing and sales activities and made recommendations for future campaigns. Results included a revamped YouTube channel with improved tagging, recording of new content, the creation of new thumbnails, the creation of new Instagram posts, and the installation of a communications server.Bare Conductive’s electrically conductive paint and sensor hardware are changing the way that individuals and businesses incorporate electronics and intelligence into the built environment. At Bare, we use an open-innovation approach to finding new applications and partners for our growing technology stack. Our business model focuses on supplying our technology directly to individuals for prototyping, and to businesses for incorporation into finished products. We leverage a combination of design and engineering to ensure that our technology is accessible to anyone.Bare Conductive sells its technologies to a diverse consumer community through bareconductive.com and to major corporations for incorporation into their products. The company is widely covered as a rising star of London’s hardware startup scene and as one of the most innovative Printed Electronics businesses in the UK with a recent Mashable UK video reaching ~60M views in under three months and over 200,000 units of Electric Paint sold. Bare Conductive was founded in 2009 by four graduates of the Royal College of Art and Imperial College London.