Expand Timberland PRO market share globally and achieve seasonal/quarterly financial plans. Drove base line revenue growth for last past 5 years, including double digit unit growth in new product for consecutive seasons. Established and implemented global merchandising and line management strategies focusing on marketplace management, regional/segment channel growth, and price point. Collaborated with sales leadership to establish key account structure to drive brand partners and destination retailers• Deliver seasonal product direction with use of end user/industrial/economic insights; competitive landscape; seasonal sell in/sell thru data; and overarching strategic corporate initiatives• Assist in creating best engineered product by leading discussions on costs at in-depth level at each product milestone• Collaborate with internal stakeholders to capture unforeseen seasonal product needs and react in timely manner• Participate in S&OP process and work with internal and VF Supply Chain to ensure production plan supports targets• Drove cross functional communication to gain consensus to execute brand merchandising and product lifecycle process• Build relationships with Sales and Retailers to communicate merchandising strategies ensuring overall adoption• Work collaboratively with marketing teams to ensure proper communication of new product and technologies• Led transitional plan to incorporate VFC acquisitions and implement process as part of Footwear Center of Excellence• Drive product innovation by promoting a culture of discovery and learning

Lead global e-commerce go-to-market strategy to deliver financial targets and execution of product campaignsSuccessfully drove year-over-year double digit e-commerce revenue growth for 4 consecutive yearsProven ability to deliver P&L expectations by controlling expenses and driving top line revenue with focus on ROIDeveloped strategic long-term roadmap for product customization experience on .com and in-storeManage customization user experience on all platforms (desktop/mobile/tablet) in partnership with UX teamDevelop new opportunities to optimize traffic, conversion and customer engagement by utilizing robust site analyticsMember of leadership team managing e-commerce re-platform and robust adaptive responsive site redesignDeveloped and implemented strategic roadmaps that promote brand initiatives and drive digital long-term growthEstablish and maintain relationships with key company stakeholders to progress business channel needs

Drove continual growth in US business through management of product strategies with major retail partners.Established strategic go-to-market plans to assure optimal product placement across all product segments.Managed retailers including Famous Footwear, Kohl’s, JC Penney, and DSW among others (+$65M business).Assured overall merchandising of seasonal product assortment to provide for best brand and fiscal results including creation of special product for retailers.Managed task force to reevaluate pricing and margin structure for Kids product in order to help grow business +30%.

Developed seasonal product plans, matrix and briefs and delivered this direction to design.Managed seasonal calendars and key deadlines, including communication at product development milestones.Monitored and maintained product costing and margin metrics.Worked with team to merchandise product line in order to support overall seasonal strategies.

Responsible for analysis, reporting and providing input to strategic business units.Assist in the development of merchandising strategies for specific channels, customers, and product groups.Lead merchant for Kids business, working closely with product manager and designers to launch seasonal product.Lead merchant for Shoe Show and Finish Line, including driving all matrix, planning & product development briefing.Work closely with Sr. Manager to assort Independent retailer product, including exclusive and limited products.