Benjamin Baader, Gaicd

Benjamin Baader, Gaicd Email and Phone Number

Strategic Visionary CX Executive, Driving Growth, Competitive Advantage, Engagement, and Efficiency @ Tata Consultancy Services
Benjamin Baader, Gaicd's Location
Sydney, New South Wales, Australia, Australia
Benjamin Baader, Gaicd's Contact Details

Benjamin Baader, Gaicd personal email

n/a
About Benjamin Baader, Gaicd

I am a seasoned leader in spearheading experience-led business transformations, navigating the dynamic landscape of AI powering new experience opportunities, and fostering growth and efficiency for organisations in the digital era. My expansive background in product/ service design, innovation, and strategic acumen is complemented by a profound understanding of IT integrations and underlying business context,This unique combination empowers me to:_Champion Experience-led Business Transformation initiatives._Propel teams to leverage generative AI, enhancing customer as well as employee journeys and uplifting the financial bottom line._Lead high-stake product/service re-imagination initiatives, ensuring exceptional delivery._Provide strategic counsel to executive stakeholders on experience strategy & design, and the positive impact of outstanding employee & customer experience on business success._Architect AI-driven user experiences that adhere to emerging responsible AI standards, driving improved experiences and efficiencies, balancing innovation with ethical considerations.I help organisations to future-proof their business with Design Thinking and strategic HCD to create engaging, scalable, and impactful customer and employee experiences.To enable businesses to excel and stand out from their competition with engaging experiences and interactions, I lead and implement complex Innovation programs, IT system integrations and product/service design programs end-to-end: from defining the strategy, user/market research and data analysis to ideation, prototyping, testing, service blueprinting and implementation.

Benjamin Baader, Gaicd's Current Company Details
Tata Consultancy Services

Tata Consultancy Services

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Strategic Visionary CX Executive, Driving Growth, Competitive Advantage, Engagement, and Efficiency
Benjamin Baader, Gaicd Work Experience Details
  • Tata Consultancy Services
    Executive Director Design - Experience Design Practice Lead Anz/Apac
    Tata Consultancy Services Sep 2019 - Present
    Mumbai, Maharashtra, In
    Helping organisations to > Re-imagine their business, brand, and strategy.> Develop product, process, and service innovations.> Redefine and optimise the product and service experiences of their customers and employees across enterprise applications, digital products/services, mobile apps and websites/eCommerce. > Coach their teams in applying Design Thinking to evolve their way of working. The practice has offices in Sydney, Melbourne, and Perth and consists of Design Thinking facilitators, Service Designers, Experience Designers, and User/Design Researchers. We closely collaborate with TCS’ industry & technology practices as well as thought leaders around the globe to ensure access to global best practice experience and knowledge.Our creative offering covers Design Strategy, Product & Service Design, Design Language, Customer Experience, and Design Transformation.
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  • Ethical Ai Consulting Pty
    Executive Advisor
    Ethical Ai Consulting Pty 2018 - Present
    I craft service offerings that enable the consultancy’s clients to navigate the complexities of AI ethics, including:> Development of an RAI Maturity Assessment tool.> Co-creation of RAI Governance Frameworks for large-scale enterprises.> Design of RAI training platforms, guiding organisations in ethical AI deployment.
  • &Next – Go Digital. Stay Human.
    Founder & Director, Cx Strategy And Digital Transformation
    &Next – Go Digital. Stay Human. Mar 2018 - Present
    Sydney, Nsw, Au
    &next is a hands-on consultancy for data-driven customer experiences, service design and digital transformation.&next was established on the human truth that people seek meaningful interactions. Companies that are able to deliver these meaningful interactions that matter at scale outperform their competition.&next helps organisations to integrate data analytics and AI with an inclusive high-performance culture, empowering their workforce to deliver engaging experiences across all touchpoints in real time.Authentic meaningful interactions are designed by people for people, even when delivered through a chatbot or cognitive tools. To deliver engaging experiences at scale, team capabilities need to be leveraged by modern technology and a digital lean operations model. Our customised digital transformation programs embed holistic service design, data-driven decision-making, true customer-centricity, and lean management 4.0 principles as end-to-end service, building agile “augmented organisations” of the future.Our vision is to enable our clients to grow sustainably with a nimble Customer First attitude that provides value to their customers'​ lives with truly personalised and meaningful conversations & transactions. All are developed and delivered by a motivated and empowered in-house team, constantly asking “What is the next best action for our customers/clients?”
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  • Digital Future Collective
    Founder
    Digital Future Collective Dec 2018 - Sep 2019
    The Digital Future Collective unites 10 Australian mid-sized businesses with complementary skills (more companies to join soon). The collective offers broad and deep integrated solutions around data, tech/IT, CX, communication and digital culture evolution. Stay tuned and watch this space!
  • Oister - Holistic Brands & Marketing
    Founder
    Oister - Holistic Brands & Marketing Aug 2013 - Dec 2017
    Bondi Beach, Nsw, Au
    OISTER is a brand & marketing consultancy for companies and agencies with four service areas:CONCEPT: Development of: brand & marketing strategies, audience profiling, customer journeys, cusotmer experience design, integrated/digital conceptsEXECUTION/IMPLEMENTATION: Marketing management, campaign management, project management, project management/ collaboration lead for interdisciplinary projects, client lead, account and P&L managementSERVICE DESIGN: Customer Journey Optimisation, Workflow/process optimisation, change management/implementationMARKETS: Market entry and market leverage strategies. Offering German & Australian market experience to German and Australian brands/companies that are interested in starting or leverage their business in each others market. Connecting knowledge of domestic brand/company positioning with the business potential in the respective foreign market.CLIENTS: DDB, Cummins&Partner, Bionade, One-Five-One, Marriott Hotels Group
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  • Wpp Aunz
    Client Service Director
    Wpp Aunz Jul 2015 - Sep 2016
    London, London, Gb
    BLAZE is Australia’s leading specialist for digital employer branding with offices in 5 Australian metro cities and forms part of WPP AU NZ. Further business areas are media planning/buying, real estate and retail communication. Blaze’s projects are digitally driven and include ROI efficient digital, social & content media strategies. Leading the Sydney office with Client Service, Operations and New Business I extended the footprint of the agency into brand strategy and creating engaging brand experiences, optimized workflows, build a collaborative & engaging working culture and multiplied revenue on key clients.Main clients: Accenture, BUPA, David Jones, JLL, LION, PwC, Wavelength, WSP Parsons Brinckerhoff
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  • Cummins&Partners
    Integration Director (Contract)
    Cummins&Partners Oct 2014 - Mar 2015
    St Kilda, Vic, Au
    Helping to win the Vodafone pitch 2014 by bringing in my extensive brand knowledge and supporting the 2015 kick-start of their Sydney office.
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  • Scholz & Friends Design Group
    Managing Director
    Scholz & Friends Design Group May 2012 - Jun 2013
    Leading the business, strategy and P&L. Strong focus on business development, process optimisation, foster client relationships and service repositioning to deliver engaging customer centric digital brand experiences. Scholz & Friends Design Group is the design branch of Scholz & Friends, one of Germany's top 3 full service agencies.Main clients: Vodafone, Bauer Media global, Peek & Cloppenburg/Fashion ID
  • Scholz & Friends Berlin
    Group Head
    Scholz & Friends Berlin Jun 2005 - Apr 2012
    Hamburg, De
    Head of most awarded creative group within S&F agencies, responsible for new business, client relationships, strategy, operations, finance/P&L, contracts and staff development.Transformed the creative unit 2011 into a matrix business structure, integrating creative, digital, strategy, PR and account management. The redesigned collaborative workflows improved efficiency by 15%.Building new and repositioning legacy blue chip brands based on thorough audience insights analysis, driving digital integration and business transformations. Scholz & Friends is one of Germany's top 3 full service agencies.Main clients: Vodafone, Fisherman's Friend, STIHL powertools, Das Handwerk, REWE Group, METRO Group, TUIfly
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  • In(Corporate
    Account Director
    In(Corporate Aug 1999 - May 2005
    Leading design- and advertising clients as well as the account team. Member of the executive committee.
  • D+K Horst Repschläger Gmbh
    Designer
    D+K Horst Repschläger Gmbh Apr 1998 - Jul 1999
  • Karius & Partner
    Junior Art Director
    Karius & Partner May 1997 - Mar 1998

Benjamin Baader, Gaicd Skills

Campaign Strategies Generalist Integrated Marketing Advertising Brand Strategy Brand Design Business Coaching Change Management Mentoring Marketing Communications Brand Architecture Online Campaigns Retail Fmcg Fashion Airlines Magazines Packaging Creative Strategy Marketing Strategy Multidisciplinary Design Corporate Communications Direct Marketing Integration Management Employer Coaching Brand Development Strategy Brand Awareness Brand Development Online Advertising Strategy Digital Marketing Digital Strategy Digital Media Customer Experience Customer Experience Design Customer Experience Transformation

Benjamin Baader, Gaicd Education Details

  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Company Directors Course
  • Merz Akademie, Hochschule Für Gestaltung, Kunst Und Medien, Stuttgart, Staatlich Anerkannt
    Merz Akademie, Hochschule Für Gestaltung, Kunst Und Medien, Stuttgart, Staatlich Anerkannt
    Kommunikationsdesign

Frequently Asked Questions about Benjamin Baader, Gaicd

What company does Benjamin Baader, Gaicd work for?

Benjamin Baader, Gaicd works for Tata Consultancy Services

What is Benjamin Baader, Gaicd's role at the current company?

Benjamin Baader, Gaicd's current role is Strategic Visionary CX Executive, Driving Growth, Competitive Advantage, Engagement, and Efficiency.

What is Benjamin Baader, Gaicd's email address?

Benjamin Baader, Gaicd's email address is be****@****s-f.com

What schools did Benjamin Baader, Gaicd attend?

Benjamin Baader, Gaicd attended Australian Institute Of Company Directors, Merz Akademie, Hochschule Für Gestaltung, Kunst Und Medien, Stuttgart, Staatlich Anerkannt.

What are some of Benjamin Baader, Gaicd's interests?

Benjamin Baader, Gaicd has interest in Animal Welfare, Environment, Science And Technology.

What skills is Benjamin Baader, Gaicd known for?

Benjamin Baader, Gaicd has skills like Campaign Strategies, Generalist, Integrated Marketing, Advertising, Brand Strategy, Brand Design, Business Coaching, Change Management, Mentoring, Marketing Communications, Brand Architecture, Online Campaigns.

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