Lead the introduction of AI/ML into solid oncology omnichannelDevelop content strategy and modularization to best access artificial intelligence decision makingPartner with external vendors to establish better ways of working for an AI-led marketing world

Established annual omnichannel strategy cadence to better align with overall company goalsRedesigned measurement system to ensure accountability across omnichannel tactics in a more apples to apples mannerLed plan for engaging with physicians in real time leveraging artificial intelligenceIncreased managerial responsibility through enhanced scope of role

Managing the overall direction and strategy of the DTC team for oncology engagement.

Responsibility for physician engagement for all Opdivo+ in-line tumors.Lead team on driving change and innovation against all customer engagement.

Manage a team to lead the digital aspects of launches across the oncology franchise

- Led Successful Launch of Opdivo for third line SCLC- Led cross-functional team for redesigned and optimized Opdivo consumer website - Developed key strategic template for Opdivo digital planning- Digital lead for Opdivo NSCLC

- Manage media for all professional immuno-oncology marketing, with emphasis on targeting delivering customized messages to key customer decision makers- Lead marketing automation effort for Opdivo solid tumors- Leveraged multiple customer data fields to develop hypercustomized email campaign that saw consistent open rates above 50% with some as high as 70%, far exceeding the 8% benchmark- Developed integration strategy for promotional messages across multiple channels to ensure continuity and success through numerous indication launches- Created an integrated launch campaign that allowed the field to help shape future digital messaging and channel choice

- Successfully relaunch brand into market after 15 months of supply shortages- Work on Business Development opportunities for expanding into new markets- Budgeted 25% growth for mature brand YOY- Develop integrated digital DTC campaign to connect with end users and build crowd culture

-Successful discovery and launch of new indication into blue ocean market, leading to 23% YOY growth of mature brand-Lead and manage cross-functional teams of specialty products: including anti-emetic and oncology-Grew mature portfolio by 19% in 2013, expected to exceed YOY growth rate in 2014-Cultivated and transitioned portfolio to digital presence in both professional and end user space-Oversaw DTC campaign in motion sickness that saw sales increase 75%

1.Work on launching and implementation of a loyalty program for the #1 NSAID in the US market2.Aided in strategy and implementation that has led directly to significant double digit growth for major mature brand3.Participate in short-term and long-term brand planning, development of sales and operating budgets, management of and operating within approved financial parameters to enhance profitability4. Led competitive bidding implementation strategy for the competitive vaccine market

Worked with and led cross-functional and cross-regional teams in order to help with the launch of new products, promotion of existing lines and evaluation of vendors. Developed a computer macro to automate the input of SKU’s into a database. Removed ~50 hours waste/year. Management of new product development and involvement in sales, inventory and operation planning (SIOP). Developed quick reference tool for easy absorption of information by sales personnel/end-use customers. Helped increase the number of new products within the funnel from 6 to 25 in one year. Worked to implement a lean daily management board in the marketing department. The first in the company. Researched and initiated contact with potential companies for M&A.

Worked directly with the Head of International Sales on strategy for sales and marketing. In-depth market research and benchmarking to discover sales of a privately held competitor. Collaborated in strategy sessions to discuss the future of a product or region. Designed a multi-generational product plan for the merger of three multi-million dollar models into a new Model X. Analyzed market data on Harsco Rail brand to figure out how to better position the company and product.

Collaborated with team of 20 to develop prospective malaria vaccine. Reported to Principal Investigator.  Produced 50 to 100 proteins in 2-3 weeks using state-of-the-art biotech procedures.  Worked with cross-functional teams to develop better protocols. Conducted in-depth research while still completing 3-5 biochemistry experiments per day. Implemented sales-like initiatives with community outreach programs to externally promote the organization

 Liased with IT staff to resolve hardware malfunctions Provided technical expertise on Mircosoft Office programs such as Word, Excel, Access and Powerpoint