Benjamin Barr Email & Phone Number

Spokane, WA, US

New York, New York, US

Advising on sales and marketing strategy for GoalGenius.AI - a Generative AI-based ed tech SaaS product that enables teachers to create individualized standards and skills based IEP goals, quarterly objectives, and suggested accommodations based on student need.

Boston, MA, US

Led marketing team during period of +200% overall company revenue growth.Marketing achievements:173% return on marketing investment (RoMI)+80% leads+75% marketing-originated MQLs+65% marketing-influenced MQLs+52% marketing-influenced SQLsOwner of all marketing functions at Dispatch, including demand generation, brand awareness, digital advertising.

Boston, MA, US

Owner of Product Marketing and Sales Enablement at Dispatch, a Vista Equity-backed SaaS platform that helps enterprise service brands work with their service providers to deliver world-class experiences to their customers.Developed a comprehensive sales training program for all existing and new enterprise reps, consisting of market education, selling.

Boston, Massachusetts, US

In this role, I owned Springboard Retail's paid advertising strategy and execution for their SaaS POS product.Managed paid search, social, and display, focusing on B2B lead acquisition. Tested channels via multi-variate testing and adjusted strategy based on results to create a wholistic advertising plan.Reduced CPL by 25% across paid channel portfolio and.

Boston, MA, US

Owned one of ownerIQ's key display advertising products (Retailer Targeted Marketing, or RTM) that drove digital and in-store outcomes for advertisers by leveraging behavioral targeting data sourced from Retailer website shopping habits.Created selling collateral based on market research and product strengths. Worked directly in the field to gain product.

London, London, GB

Oversaw product positioning of Ve’s eCommerce web marketing applications (VeApps). Planned the launch and integration of new VeApps in the US marketplace based on current trends and competitive landscape. Provided employee training on all new VeApps and technologies, covering on-site engagement, email marketing, and display prospecting and.

San Diego, CA, US

Oversaw the creation of a direct to customer (D2C) eCommerce website - store.gazelle.com. Directly participated in content creation (copy, design, layout, etc.) as well as User Experience optimization and general site direction. Managed relationships and worked very closely with third party development team and internal design team. Managed and streamlined.

Hartford, CT, US

Elicited requirements and ideas from business customers on new projects and fixes. Organized and led meetings with customers. Fielded questions, made suggestions.Wrote technical specifications for over 150 projects including new features, bug fixes, and updates. Created work-flow diagrams and detailed test plans for each of these specifications. Worked.

Boston, MA, US

Programmed Java, COBOL, HTML, PHP, PERL and ASP.NET in various capacities.Designed and implemented a system which parses a text log, organizes the data, and indexes the results for search and evaluation on a MySQL database.