Advising on sales and marketing strategy for GoalGenius.AI - a Generative AI-based ed tech SaaS product that enables teachers to create individualized standards and skills based IEP goals, quarterly objectives, and suggested accommodations based on student need.

Led marketing team during period of +200% overall company revenue growth.Marketing achievements:173% return on marketing investment (RoMI)+80% leads+75% marketing-originated MQLs+65% marketing-influenced MQLs+52% marketing-influenced SQLsOwner of all marketing functions at Dispatch, including demand generation, brand awareness, digital advertising, customer marketing, product marketing, and sales enablement.Represented GTM in internal generative AI/ChatGPT team, focused on effective implementation of GAI within our product portfolio and marketing strategy.

Owner of Product Marketing and Sales Enablement at Dispatch, a Vista Equity-backed SaaS platform that helps enterprise service brands work with their service providers to deliver world-class experiences to their customers.Developed a comprehensive sales training program for all existing and new enterprise reps, consisting of market education, selling methodology, and product training. Included evaluation exercises and mock presentations as input to 'certification' to sell. Achieved certification in Vista Value Selling, a Challenger-based selling methodology available to Vista Portfolio companies.Launched an updated product configuration and naming convention across all Dispatch products, helping Dispatch better tell our story in the market and making it easier for sales to align value to customer needs.Established a Customer and Prospect Database (CAPdb) for identifying and evaluating sales leads based on criteria that identifies strong product fit. CAPdb is the source for all prospecting at Dispatch, and drove an immediate increase in MQLs and SALs by over 50%.Established a Customer Advisory Board (CAB) that engaged key customers across all verticals to provide feedback on product initiatives, and to better help us understand how we drive measurable value.Overhauled ROI calculation methodology and output format, utilizing customer results and prospect discovery to establish a strong ROI story for each prospect that grows in accuracy as deals progress.

In this role, I owned Springboard Retail's paid advertising strategy and execution for their SaaS POS product.Managed paid search, social, and display, focusing on B2B lead acquisition. Tested channels via multi-variate testing and adjusted strategy based on results to create a wholistic advertising plan.Reduced CPL by 25% across paid channel portfolio and increased qualified leads in several strategic channels by up to 20%.

Owned one of ownerIQ's key display advertising products (Retailer Targeted Marketing, or RTM) that drove digital and in-store outcomes for advertisers by leveraging behavioral targeting data sourced from Retailer website shopping habits.Created selling collateral based on market research and product strengths. Worked directly in the field to gain product feedback and support sales efforts. Trained selling teams on pitch strategy, objection handling, competitive analysis and more. Oversaw product development, positioning and roll-out of several key product features, including geo-targeting for in-store outcomes, performance-based creative services, attribution tools and others.Worked directly with Retailer partners, including Staples, Toys R Us, Barnes & Noble, GNC, Petco, PetsMart, Advance Auto Parts, Macy's, Saks, and others, to elicit audience information and implement new features to enable RTM product.Worked directly with senior leadership on product direction within the overall organization, and was accountable to senior leadership for growing product revenue. Revenue growth for the RTM product was consistent and above expectations during mytenure

Oversaw product positioning of Ve’s eCommerce web marketing applications (VeApps). Planned the launch and integration of new VeApps in the US marketplace based on current trends and competitive landscape. Provided employee training on all new VeApps and technologies, covering on-site engagement, email marketing, and display prospecting and retargeting.Developed go-to-market strategy for VeAds display prospecting and retargeting products, including sales collateral, internal training, and competitive analysis. Formed and managed internal team responsible for display campaign launch, delivery, optimization and reporting. Worked personally with first-run test clients to assure campaign success during the product roll-out and testing phases.Created interactive product demos for all VeApps, demonstrating actual product functionality within the context of eCommerce websites across all industries – Retail, Travel, Regulated and SaaS. Presented these demos to enterprise-level clients, and provided training to internal Commercial teams, enabling employees to present demos and sales collateral to potential clients.Supported and managed relationships with clients such as Hertz, Hotels.com, Air Canada, StubHub, Logitech, Acer, Seagate, CitiFinancial, Sears, SAP, Oracle, and more. Acted as a direct contact for all questions and concerns regarding advanced functionality of the VeApps for all enterprise-level clients.Participated heavily in direction management for Ve’s quarterly marketing campaigns. Created and presented original marketing content including blog posts, webinars, one-pagers, sales decks, and other client-facing materials.Formed and managed a technical quality assurance team. Created processes and best practices for QA procedures covering all VeApps for eCommerce websites across all industries.

Oversaw the creation of a direct to customer (D2C) eCommerce website - store.gazelle.com. Directly participated in content creation (copy, design, layout, etc.) as well as User Experience optimization and general site direction. Managed relationships and worked very closely with third party development team and internal design team. Managed and streamlined SEO Campaign and Google Adwords accounts. Site was completed in the desired time frame and under-budget, and performed well for the company during its lifetime.Directly contributed to the marketing campaigns for many of Gazelle's eCommerce services, including various Holiday/Event promotions and advertising via TV and Web. Contributed to the design, development and copy creation of several Email marketing campaigns, and participated in promotional brainstorming and content review. Worked closely with the internal marketing team to ensure consistent messaging across services.Compiled a weekly report for the senior leadership team discussing sales and inventory metrics including ASP, APP, product contribution, sales margins, conversion rates, days on hand and inventory aging. Calculated these and other metrics on a daily basis through advanced Excel formulas and macros using sales and inventory data.Directly responsible for sales across multiple eCommerce channels including eBay, Amazon, and various Direct to Customer offerings.Designed and developed a basic storefront for the direct sale of iPads to Gazelle customers, which earned the company over $90,000 in revenue in a 3 month life span.Oversaw a team that cataloged Gazelle's entire product base (nearly 500,000 products). Was responsible for choosing the project’s direction, implementation, and general day-to-day activities of a team of three people.Awarded 2011 Q4 MVG (Most Valuable Gazelle) for accomplishments in cross-team collaboration and the D2C site.

Elicited requirements and ideas from business customers on new projects and fixes. Organized and led meetings with customers. Fielded questions, made suggestions.Wrote technical specifications for over 150 projects including new features, bug fixes, and updates. Created work-flow diagrams and detailed test plans for each of these specifications. Worked closely with off-shore developers to ensure the success of these projects.Launched a documentation storage system using MS Sharepoint Server, which served to organize and index millions of loose documents.Led and participated in a number of company-sponsored events designed to acclimate college recruits with the business world. Worked with management to create a comfortable environment for new employees.

Programmed Java, COBOL, HTML, PHP, PERL and ASP.NET in various capacities.Designed and implemented a system which parses a text log, organizes the data, and indexes the results for search and evaluation on a MySQL database.