Benjamin Bienert Email & Phone Number

Lausanne, Vaud, Switzerland

Leading brand building for all CPW global cereal brands across 100+ countries.

Minneapolis, Minnesota, United States

General manager driving top line, bottom line and share growth of $1.6 Billion Pillsbury Franchise across 3 categories with full P&L accountability. Responsible for building, developing and leading a team of 6 direct reports and executing all levers of the P&L including brand strategy, pricing, product news, cost management, portfolio management, and.

Greater Minneapolis-St. Paul Area

Delivered $85 Million annually to re-invest back into the $2B cereal P&L through revenue management (pricing) and Margin Management (cost savings) strategies. My work allows us to keep investing our terrific brands! I lead the development of our strategic long-range plans for Revenue and Margin Management to ensure we can continue to re-invest every year..

Greater Minneapolis-St. Paul Area

Ran the $1+ Billion Cheerios P&L inclusive of pricing, volume forecasting and revenue driving executions. Analyzed business history in order to lead brand strategy and annual planning process and creation of the Long Range Plan. Led TV communication creation (briefing, feedback, production shoots) and launched the "Good Goes Round" platform. Managed media.

Greater Minneapolis-St. Paul Area

Manage the $1 Billion Walmart cereal business. Serve as a conduit between the brand teams and the regional sales office to drive alignment and completion of key initiatives. Steward brand initiatives and co-develop innovation ideas that generate demand and garner incremental display opportunities in store. Execute marketing surround plans to activate.

Minneapolis, Minnesota

Commercialized new products for the Frozen Breakfast, Cookies and Sweet Rolls businesses. Led a product renovation across the entire Toaster Strudel portfolio (18 SKUs) in less than 6 months from kick-off to start-ship. Developed a seasonal sweet rolls strategy to capitalize on seasonal impulse from sweet consumers. Led cross-functional teams across three.

Greater Minneapolis-St. Paul Area

The Carlson Brand Enterprise program provides the opportunity to work on real projects for real clients. During my time in the Brand Enterprise I worked in teams of 4 to 5 people on projects for General Mills, Covidien, and DreamWorks Animation. These projects focused on digital marketing and advertising, competitive strategy around a new product.

Camden, NJ

Performed brand management projects for the All-Family Beverage team (V8 Splash, V8 V-Fusion). During the summer I analyzed IRi market data of major brands in shelf-stable juice and derived valuable insights and key success factors. I also created a performance-based and data driven tool to identify trends in the category. Focusing on the consumer, I was.

Albuquerque, New Mexico Area

As a Team Leader I managed a team of 30 technicians with day to day operations in a manufacturing environment. This included managing production schedules, operating costs and any production issues on shift. I also led climate score increases of my team through regularly scheduled team building activities and transparency across all roles. To foster.

Albuquerque, New Mexico Area

This was a rotational role in areas of engineering, safety, finance and operations to prepare me for a future leadership role of a Team Leader. While in these rotations I supported start-ups of Chocolate and Banana Nut Cheerios, created financial tools to improve accuracy of financial planning projections and led a packaging department of 14 technicians in.

Master Of Business Administration (Mba), Marketing

B.S., Mechanical Engineering

Activities and Societies: Chamber Singers member Men's Chorus Member