I'm the founder of peasee and an award-winning behavioural designer, helping companies better understand, empathise and change behaviour. Over 15 years' experience applying behavioural science to design behaviour-changing experiences, marcomms, products and services in collaboration with the likes of Haleon, GSK, HSBC, Hitachi, Telefonica, Tilda, and Centrica.In this time, I have won a Nudge Award (the world's first behaviour change awards), been voted Most Inspiring Agency Speaker Finalist at the AURAs, shortlisted for the AQR Qualitative Excellence Award, and chaired the MRS Behavioural Science Summit for three years running.Having started and scaled up behavioural science teams for two other companies, I am now running my own behavioural design stealth startup. And regularly deliver training in applied behavioural science and behaviour change on behalf of the Market Research Society (MRS) for research, insight and analytics professionals, as well as its Company Partners.I'm a lean startup enthusiast and always interested in new business ventures, especially if it's anything to do with cycling - message me! I'd love to work with Zwift, Wahoo, Attaquer, Le Col, Rapha, Ribble, Rouleur, and any other cycling brands. And looking to get more involved in business incubators and accelerators to help other startups.