Create true revenue visibility for downstream stakeholders using payment gateway data and user behavior data. Surface clean data for increasing marketing performance. Establishing payment events like declined transactions or subscription cancellations that trigger winback campaigns.Create event data models from complex raw sources to be ingested as marketing triggers for automation or reporting views, thus providing hooks or triggers for dynamic user content.Stack used:dbt cloudRudderstackAmplitudePower BISnowflakeHightouchGithubBitbucketRiveryFivetranNodejsDockerVarious other ETL and Reverse ETL toolsGTM (Google Tag Manager)GA4 (Google Analytics 4)PostmarkIterable

ETL setup and development with Tableau / Fivetran / SQL / dbt Cloud / Google Apps ScriptsEnd-to-End reporting and ensuring data integrity across the Scholly app and web platformRevenue projections and tracking ROI & ROASGoogle tag manager developmentTune affiliate marketing configuration, server postbacks, & reportingRefine and optimize marketing tech stack for team membersEmail nurture program data optimizationFraud monitoring and reportingWoopra reporting and scriptingJS developmentSQL development

Increasing site conversion rate through a/b split testing programsEnhancing on-site user experience through funnel analysisHubspot reporting and analytics for dashboard creation, KPI tracking, lead flow monitoring, and attribution reportingCreating and managing our marketing automation for email, conversion flow, and internal processesCreating API integrations for connecting our marketing technology stackHubspot development – Module editing/creation, custom object creation, dynamic template creationManage paid media channels – With a focus on AdwordsManage demand gen team – A team focused on finding and enriching high quality leads

Creating high-quality traffic and qualified leads for Botkeeper's business development team through paid and organic channels. Making our systems talk together through APIs and custom automation.Hubspot DevelopmentFront End DevelopmentAPI IntegrationsJS DevelopmentConversion OptimizationOn-Site Experience OptimizationManaging Adwords AccountsSEO Strategy

Developing, improving, and implementing product pricing strategies in coordination with product managers. These pricing strategies apply to the large database of parts that cover our 5mil+ PN catalog.Day to day tasks:Product line pricing strategy development with product managers on a global level.Meeting and reviewing product lines regularly with senior staff on product line performance, and trajectory.Auditing pricing policies to increase line profitability and increase return on investment.Reviewing and updating stocking strategies globally.Providing real time help desk support for outlier quote requests. (Large orders, etc).Using these skills:Advanced Excel spreadsheet manipulationMS Access developmentData Analysis and AuditingData Management and MigrationExcel Dashboard Development using Powerpivot & Power QuerySQL query writing and auditingFinancial Analysis and Reporting

Grow, manage, & maintain all advertising channels for Batteryjunction.com and Shorepowerinc.com Pay Per Click Advertising Managing development team for various integrations - Abandoned Cart Systems and Tracking ScriptsMarketing AutomationMarCom - Developing relationships and communicating with overseas vendors for Co-Op Programs Search Engine Optimization (SEO)Email Marketing With a Focus on List Building/Retention Efforts Social Media Driven Sales and Branding Efforts Site Product Listings and Content Website Development & enhancement Trade Show Planning and Organization Retail and Wholesale Audience Management Brand Development Projects & Planning Creating Strategic Marketing Plans Product Placement Strategy Channel Selection and Segmentation Based On Product Goals Print Media & Graphic Design Strategic CoachingContent Creation: Copywriting: creating unique item descriptions for productsCreate promotion concepts and create appropriate sale pricing for involved products based on a variety of factors – slow moving reports, best sellers, factory buyouts, etc. – while maintaining margins and balancing FIFO data.Manage the marketing & promotion calendar based on holidays and yearly promotion scheduleMaintain Product Data Integrity – updates, inventory status, backorder/preorder lead times, dimensions, specifications, etc.Blog management Backlink development and management Monitoring rankings and traffic of web properties, generation of reports, and continually working to improve results. Writing marketing communications using appropriate creative style and editorial perspectives while ensuring clarity and consistency of brand message, style and tone. Developing and maintaining style guides for online and offline communicationsComposition and distribution of press releases and newsletters.

Responsible for everything from PPC advertising and email marketing to PHP/MySql development work - including various 3rd party API integrations.Magento Development, Bronto Email Marketing, Mail Chimp Email Marketing.

Internet Marketing• Pay per click advertising. Including experience managing over 30 accounts over all networks. (Google, Yahoo, MSN)• A/B split testing ad copy of many different mediums. Text, Image, Video.• Web design – Familiar with HTML,CSS. Designed full content sites. Experience with CMS systems; Wordpress.• Graphic design – Designing image ads, logos, manipulating photos, etc with Adobe Photoshop.Data Analysis• Analyzing daily reports to track performance of advertising accounts with budgets of over 50K/month.• Using Google analytics to create funnels and goals to track end user behaviors.• Creating custom reports and charts using Minitab statistical software and Google analytics.