Benjamin Christoph Email & Phone Number

Raleigh, North Carolina, United States

Research, write, edit, and proofread content for print and online publications, annual report, special events collateral, internal and external electronic newsletters, print and online ads, and web copy.Evaluate markets and media through research, focus groups, and other methods to continually identify new opportunities to get key association messages to key audiences.Determine sustainable and effective ways to work with departments across the association to help them build high-quality, targeted, affordable, and on-brand efforts to reach their specific needs within theassociation’s overall marketing strategy.Secure affordable and effective marketing opportunities for the association by developing solid relationships with available outlets and a continually expanding understanding of the options becoming available.Ensure industry best practices and outcomes that support the goals, brand, image, and mission of the association across media channels.Help define and execute social media efforts, with key audiences in mind.Capture photographs and videos as needed to support content creation and marketing materials.Assist with presentations, correspondence, speech writing, and email communications as needed.Maintain content calendars and coordinate with other departments to develop story coverage plans, including supporting visuals, interviews, and unique story angles.

Cary, North Carolina, United States

• Work to elevate The Hunt Institute’s local, regional, and national reputation by leveraging The Institute’s brand, its expert team, and its position as a highly respected and trusted leader working at the intersection of education policy and politics.• Collaborate with colleagues across The Institute to create and/or identify content with broad media and public appeal.• Advise and provide media and marketing support to the President, leadership team, communications team, and all content teams.• Lead the day-to-day supervision of media planning including press briefings, media events, pitch materials, press releases, execution details, etc.• Develop strategies and written press materials — media advisories, press releases, talking points, story pitches, spokesperson media training, media briefs and manage the approval process with internal stakeholders and partners.• Foster strategic storytelling for The Hunt Institute social media platforms and build a productive relationship with the media to ensure consistent coverage that reflects the values and mission of The Institute.• Meet due date deadlines for edits and approvals. This includes covering events, conducting interviews, scheduling photos and more.• Develop and maintain strong relationships with key external stakeholders, influencers, and partners.• Serve as external media contact and act as overarching lead when appropriate. Speak on behalf of The Institute in interviews and press conferences as needed.• Delegate tasks to members of the media marketing team and monitor their progress.• Track The Institute’s initiatives and campaigns successes and media coverage. Supportdevelopment of reports on the effectiveness of campaigns.• Work with social media coordinator, multimedia specialist and graphic designers to ensure consistency between social content and broader media and communication strategy.• Assist in ensuring brand consistency in all marketing content.

Raleigh, North Carolina, United States

Leads communications team to develop and execute Association’s communication strategies to promote the NCACC's mission, strategic initiatives, and legislative goals, as well as to educate various audiences on the role of county government.Leads organizational and creative tasks to standardize and improve the communication efforts of the NCACC, such as managing the editorial board for quarterly magazine, overseeing the brand guidelines and standards, and developing team-based processes for communications tasks.Oversees the editing, production, and proofreading of all NCACC communications products, including quarterly magazine, email newsletters, reports, letters, and podcast show.Creates communication and media strategies to respond to media inquiries and ensure adequate and accurate coverage of NCACC events and issues.Executes the project management of communications deliverables for NCACC events, including promotional materials and messaging campaigns.Oversees textual, visual, and aural content on, and develop strategy for, the Association’s website and social media platforms for the purposes of NCACC’s mission and vision. Develops branding strategies, elements, and themes for NCACC initiatives, events, and sub-brands; and serves as brand manager to include overseeing use of brand assets in a consistent and desired representation of the NCACC brand and/or respective sub-brand.Initiates continuous research on new communications channels and best practices and monitors the progress of standing communications strategies.Consults with executive management to develop effective communication procedures and policies for various situations or crises.Provides general communications consultation to internal teams on message delivery to various external audiences.Conducts interviews, makes hiring decisions, provides salary recommendations, monitors and assigns work, counsels and guides employees, develops work plans and conducts performance evaluations.

Raleigh, North Carolina, United States

•Oversees the development of creative branding elements and themes that reinforce the Association’s brand•Creates, maintains, and manages regular postings on Association’s website and social media platforms, including developing new ways of displaying content•Serves as brand manager for Association to include managing use of digital assets, educating staff onuse, and maintaining a style guide, all consistent with desired representation of the brand• Manages the layout and design process for Association publications, including CountyQuarterly magazine•Produces and promotes Association podcast, CountyCast• Formats electronic publications, newsletters, and other communications•Coordinates and assists with Association video productions

Raleigh, Nc

• Achieve communications objectives for the association through the development of compelling visuals • Assist in the association's outreach efforts to members by utilizing both multimedia and hard-copy communications materials • Support in the content creation for and upkeep of the organization's various communications channels, including the website, mobile app, social media outlets, print publications, and video projects

Raleigh, North Carolina

• Led in the onboarding process of new publishers and facilitate new content deliveries• Created and maintain efficient and consistent channels of communication between e-textbook publishers and customers• Facilitated the logistics, distribution, and troubleshooting of distributing digital textbook assets between publishers and educational organizations• Developed external communications for clients to outline and explain VitalSource's processes and features

Raleigh, Nc

Led the implementation of innovative digital media materials like 3D graphics into campaigns for clients such as Kangaroo Express, Kay Yow Cancer Fund, and Hooters.Blend motion graphics, print media, broadcast clips, and video effects together into promotional materials. Produce design standards and templates for internal presentations and video projects.Contribute multimedia and design expertise to team strategy discussions on client needs.

Raleigh-Durham, North Carolina Area

Compose and edit videos for promotion of URec events, design intros/outros/lower thirds etc. for videos, as well as assist with other marketing tasks such as designing logos for various recreation programs. Tools used: Adobe Creative Suite, Sony HXR-NX30, iMovie, Sony Handicam

Raleigh-Durham, North Carolina Area

Film football practice as well as games in multiple sports to capture footage for coaches and players to analyze as well as broadcast on gopack.com. Incorporated many filming requests from coaches while managing and operating a variety of technological equipment.

Zebulon, Nc

Capture live game film for video board and in-stadium video broadcast and run Click Effects instant replay program.

Raleigh-Durham, North Carolina Area

Research client social media sites and evaluate, compose press releases for client events, write blog posts for client sites and company blog, assist in creating best practices presentations for clients, and create scripts for radio advertisements. Tools used: Google Drive (spreadsheets, documents, presentations) and Vocus PR software.

Raleigh-Durham, North Carolina Area

Covered minor league baseball team for major league affiliate website writing feature stories and notebooks on a deadline. Conducted interviews with numerous players and coaches .

Raleigh-Durham, North Carolina Area

Sharpened writing skills by composing weekly feature stories as well as event recaps. Interviewed student-athletes and coaches to gain perspective and convey viewpoints in articles.

Bachelor Of Arts (B.A.), English - Language, Writing, And Rhetoric; Communication Media

Certificate, Advertising And Graphic Design: Design Basics