Benjamin Cisneros Email & Phone Number

Santa Monica, California, US

San Francisco, California, US

San Francisco, CA, US

San Francisco, CA, US

El Segundo, California, US

• Account: Toyota Global Olympics & Paralympics
• Constructed an integrated media plan for the 2020 Tokyo Summer Olympic & Paralympic games across 26 global markets
• Determine global market budgets and develop rationale on allocation based on previous campaign insights, KPI results, and qualitative research
• Co-lead development and execution of custom brand partnerships with global partners
• Manage organization and analysis of campaign performance (impression delivery, VCR, and CTR) during and after campaigns to guarantee clients expectations are met and exceeded whenever possible
• Helped drive an increase in client KPIs with an average VCR lift of 16% across all markets and a brand awareness lift of 12% across Toyota’s priority markets

Los Angeles, CA, US

• Account: Lexus Regional
• Support sister agency on COVID-19 Lexus client requests
• Assist and maintain on ongoing digital Western One-Off campaigns
• Contribute on the development of the 2021 strategic planning across online media

Detroit, MI, US

• Account: Kaiser Permanente
• Implement brand media strategies across Colorado and Mid-Atlantic States regions, 6 markets with separate budgets
• Manage Brand and B2B Digital and Paid Social campaigns across multiple social networks and ad buying platforms
• Manage the development, negotiation, implementation, tracking, optimization, and reporting of online and offline media buys
• Developed and implemented OOH campaigns based on target demographic research, high foot traffic areas and strategically conquest competitor areas
• Analyze and report on campaign results to highlight key learnings, insights, and trends to provide actionable recommendations for future campaigns

Detroit, MI, US

• Account: Kaiser Permanente
• Worked with media supervisor to implement brand media strategies across Hawaii and Mid-Atlantic States regions, 3 markets with separate budgets
• Developed and executed hyperlocal digital campaigns from start to finish (Planning, RFP process, activation, post-campaign analysis, etc.)
• Drove a 10% average increase in conversion rate and 4% average increase in action rate across all hyperlocal campaigns from previous years
• Optimized the effectiveness of Kaiser’s campaigns by performing media budget analytics, documenting online and offline media buys, and reporting data to stakeholders
• Updated weekly media plan deliverables for client to incorporate new strategies, media buys and revised budgets

London, GB

• Manage three departments: administration, loss prevention, and the stock team of 20+ staff
• Responsible for supporting operations manager in gathering and updating accounting and financial data reports to be delivered to head office
• Effectively coordinate with clientele on a daily basis to confirm appointments, manage orders, and track billing
• Interpret and input primary and secondary data and arrange data analysis reports and be accountable to answer queries, complaints or proposals

London, GB

• Composed weekly reports that reflect previous week’s business and future demands
• Trained new employees on preliminaries to ensure successful results during their introductory period
• Gather sales data to develop and support future consumer preferences
• Maintained confidential information and prepared information for internal and external distribution
• Analyze weekly and monthly profitability reports to properly react and implement actions to payroll ratios and financial plans

London, GB

US

• Managed data collection to improve expedited guest entrance
• Marketed membership subscription benefits to guests
• Greeted and managed the front guest services desk to answer any museum inquires

Los Angeles, California, US

Accountable for the organization and maintenance of all client records, contact information, authorization forms, and contracts.Track and maintain bookkeeping and day-to-day calendar to increase the accuracy of records.Assume additional high-level administrative duties, including telephone support, maintaining extensive filing system, inventory orders, and.

Bachelor Of Arts (B.A.), Communication, General

Associate Of Arts (A.A.), Communication, General