Ben Coffee Email & Phone Number

San Francisco, Ca, Us

San Jose, Ca, Us

I led Cisco's efforts in leveraging advanced data science and marketing technology to measure and optimize the impact of our campaigns across the Networking portfolio. My passion lies in driving meaningful insights that not only enhance ROI and revenue attribution but also contribute to a robust database strategy and overall funnel health. I collaborate closely with cross-functional teams to empower marketers with cutting-edge tools and skills, ensuring our strategies align with business success and customer needs.

San Francisco, California, Us

Navigating our marketing team toward a vision I describe as "measurement nirvana". We are here to build repeatable KPI reporting systems that help us get better at what we do, and to serve our marketing leaders with analysis about marketing campaign performance, audience engagement, business impact.

San Francisco, California, Us

I have the absolute pleasure of leading a team of insanely smart data scientists and analysts on the Cisco Meraki marketing team. My role is about leading our strategic planning cycles, ensuring continued optimization of our marketing budgets planning, spending, and forecasting activities. I champion innovative growth marketing measurement techniques that help us craft compelling narratives for changes intended to improve efficiencies, accuracy, and predictability for our overall marketing flywheel and pipeline contribution process.

San Francisco, Ca, Us

I lead the Strategy & Operations team, within LiveRamp's Demand Generation group, which includes Channels/Advertising, Web, Demand Center, and Marketing Ops. We run an ABM strategy with laser-sharp focus on our target accounts across verticals. It is my responsibility to ensure we have great adoption and continuity across campaigns, channels, and marketing technology systems. I'm constantly consulting with our strategic product specialists and technology vendors to ensure we're well aligned with the organizations most important goals and our marketing team is fully leveraging all of our channels, in a way that is outcome focused and always measurable.

San Francisco, Ca, Us

I lead marketing operations at LiveRamp. I’m passionate about running a future-proof, scalable, and effective marketing stack. I am a self diagnosed marketing tech nerd, and I try to learn something new every day. I aspire for greatness in my role by mastering the skills of today, while never forgetting marketing fundamentals, like creating a strong brand and connecting with your customers, that will always be the same.

San Francisco, Ca, Us

I planned our campaign strategy, targeting senior marketers at Enterprise B2C companies. I used account based marketing tactics that aligned with both our inbound digital marketing efforts and our outbound prospecting efforts. I ran omni-channel marketing campaigns that delivered relevant touch points in the right channel at the right time in an enjoyable way.

Reading, Berkshire, Gb

Bringing together MOPS and Program Management helped my growth into this Demand Generation Manager role where I began fine tuning my planning and leadership skills across more groups: -Managed Marketo implementation for entire company -Designed lead generation and lead nurturing strategies that aligned with ideal customer profile and their buyer's journey.-Leveraged our marketing automation platform to build and execute programs, manage campaigns, manage customer data, track and analyze campaign performance and communicating bits of wisdom to the rest of our company.-Launched promotional advertisement campaigns via Twitter ads or Google Adwords.-Campaign ROI analysis and demand forecasting -Multi-touch campaign reporting via LeanData campaign influence reporting-Implemented successful account based marketing (ABM) strategy-Created and managed marketing analytics dashboards

Reading, Berkshire, Gb

Owning marketing program production was great because it let me apply my mantra of not sweating the small stuff (which I had fine tuned in previous client facing roles) to running campaigns which, by nature, can be unpredictable. I successfully managed our calendar of marketing programs, such as:-Plan relevant webinar content and coordinate events with partners or internal stakeholders-Manage promotions and follow up strategy for marketing campaigns-Development of lead nurture and engagement programs -Owner of webinar platform selection, integration, setup, and optimization-Test and measure email campaigns to company database in support of programs or announcements

Reading, Berkshire, Gb

I dove head first from SOPS to MOPs and learned that marketing isn’t just an art, but it’s also measurable, can be predictable, and it’s lots of fun. As the lead Marketo and SFDC technologist, I owned:-Development of lead process-Refinement of Ideal Customer Profile (ICP) and Universal Lead Definition (ULD)-Closed-loop feedback with sales team for lead scoring and qualification for As Marketing Operations-Documentation, reporting and executive dashboard management-Data integrity management and validation-Sales training and new hire onboarding

Goleta, Ca, Us

A defining moment in my career, I took this role as the first sales operations hire at an Infrastructure-as-a-Service technology company (IaaS: extinct tech acronym). I learned how to perform in a dynamic start up with forward thinking engineers and a driven leadership team with their eye on the prize. We built an amazing company, and sold an innovative product to a market that moved the other direction.-Developed KPI metrics and created Executive Dashboards to help focus on driving sales performance.-Delivered Sales Operations presentations to sales and management teams.Managed, administered and automated the report processes for weekly booking forecasts and meetings.-Coordinated territories and alignment between sales and marketing teams to ensure smooth qualified lead hand-offs.-Designed and implemented sales incentives programs aimed at fostering opportunity growth and business development.-Coordinated and hosted new-hire on-boarding and employee development activities. -Built an internal web-page which hosted resources for sales but which grew to accommodate resources for marketing, alliances and support.-Fostered relationships with existing vendors and created relationships with new vendors that helped maximize sales team productivity and sales process efficiency.-Collaborated with Customer Success team to produce a process by which new customers had their ownership transfer from sales to support using customer satisfaction as the measurement for success.-Created outbound sales email and phone campaigns including customized dashboards for management to measure success. -Assisted marketing team with creation of lead creation and lead nurturing campaigns.

Being an inside sales representative and part time sales operations manager at Occam (acquired by Calix), a telecommunications hardware and software company, taught me about the importance of a world class sales team, well defined business processes and having a great mentor.Contributions included:-Coordination of sales team’s solution resolving corporate Quote-To-Cash deficiency-Saved company average of $10k/QTR in cost of goods for evaluation gear collection-Developed new international sales process for global sales team and resellers-Increased support contract subscription & renewal rates-Managed “SPAF” process, which served as our special pricing approval control point for Sarbanes-Oxley control management.

St. Louis, Mo, Us

I was motivated by growth opportunities and aspired to lead. I prospected new business through neighborhood marketing, developed corporate accounts, provided award winning client service, and consistently overachieved my quota. In this fast-paced selling environment, I learned to foster my track-record of success while not sweating the small stuff.-Awarded Best Customer Service in region-Awarded Corporate Sales MVP-8 time top personal sales performance in region-Promoted 3 times within 2 years