Senior Engagement Manager
Current-Proposed scenarios to restore revenue from $3M to $7M/month through an in-depth performance analysis.-Validated the movement of $600K revenue by creating an end-to-end process to detect issues and identify intertwined offer performance.-Improved monthly conversion forecasting to be within 3% by developing an ARIMAX statistical model.-Caught and fixed several offer deployment issues to save 2.2K conversions/month, through effective monitoring.-Identified and corrected issues in… Show more -Proposed scenarios to restore revenue from $3M to $7M/month through an in-depth performance analysis.-Validated the movement of $600K revenue by creating an end-to-end process to detect issues and identify intertwined offer performance.-Improved monthly conversion forecasting to be within 3% by developing an ARIMAX statistical model.-Caught and fixed several offer deployment issues to save 2.2K conversions/month, through effective monitoring.-Identified and corrected issues in low performing offers by formulating a high-level overview of channel performance.-Decreased campaign deployment time by 1 hour through the development of an automated quality control checking tool.-Empowered client to make decisions by improving robust automated channel monitoring, standardizing performance tracking, and aligning several stakeholders, with dashboards garnering over 700 views/month.-Continually improved reporting dashboards through feedback and robust documentation, maximizing impact by optimizing efforts.-Aided in client strategizing through several fact packs and campaign sizing efforts.-Uncovered 20K converters, across several business channels, presenting with offer exploitation behavior through time-series analysis. Show less