Acting as Chief Creative Officer & Digital Business Director I delivered significant impact for our business & Clients : - Industry leader & Award winner: garnered over 20 awards in the past 3 years @ Effie, IAB Mixx, FOMLA, El Diente, etc. Also served as a jury member for the Effie LATAM, Effie MX, Circulo Creativo MX. Presented as Keynote speaker at AdWeek LATAM´23.- YouTube revenue rocket: drove USD $280M+ in YouTube revenue opportunities last year, spearheading Top advertisers 2-digit YoY spend growth (> average) through our creative proposals.- Creative & Executive leader: steered 100% of creative projects, from ideation to execution, securing client buy-in through creative innovations, impactful video storytelling & transformative results.- AI & Brand experience pioneer: led 100% of AI brand experiences projects, generating breakthrough experiences for users while exceeding Clients´expectations (e.g. TensorFlow, ML, etc.)- Global Brands impact leader: delivered impactful creative solutions for the world's leading brands: Unilever, The Coca Cola Company, Amazon, Heineken, Paramount+, ABI, L'Oréal, PepsiCo, CitiBanamex, Aeroméxico, Mars, etc.- Clients & Google impact champion: shaped the "Powered by YouTube" integration across formats & screens while boosting Creative tools adoption & impact measurement.- Top Creative Partners powerhouse: expanded & deepened our LATAM Partnerships by 40%, lead award-winning co-creations projects, upskilled partners & nurtured C-level relationships.- CSAT champion & stakeholder kingpin: ranked our Team as #1 in internal CSAT for the past 3y in a row while leading our regional representation across the Americas.- People coach & growth guru: cultivated a thriving & diverse team across countries & ensured learning + development of the Team, fostering a culture of creative leadership & innovation.- DEI Advocate: committed to diversity & inclusion, integrated DEI principles in 100% of our activities.

- Consistently exceeded sales quota: strong track record of success. Successfully negotiated & closed deals worth millions of USD, consistently exceeding sales targets & expectations. Achieved an average quota achievement of 105% over the four years in the role. - Drove significant revenue growth: secured major deals with top clients (Publicis Groupe, IPG, OMG, Havas) surpassing YoY growth targets by an average of +28%.- Pioneered innovative agreements :signed the 1st YouTube Reach Curves agreement for Mexico, led the expansion of the initiative to the SPLA region, resulting in a 62% YoY increase in video revenue from this Partner.- Cultivated C-Suite relationships, positioning Google as the engine for digital transformation within key advertising agencies (media & creative). Acted as a strategic advisor, spearheaded strategic client growth within YouTube, Google Ads, YouTube, Google Marketing Platform, Waze & Google Cloud environments.- Excellent communication & relationship-building skills: Built strong relationships with clients & partners, resulting in repeat business & referrals.- Drove cross-functional collaboration delivering data-driven customer solutions & achieving shared revenue goals.

- Managed high revenue accounts & developed strong relationships with Clients increasing their campaigns performance & ROI (over 30% growth in volume & revenue).- Led & managed the launch of key brand & media projects, defined support models, streamlined operations & cross-functional stakeholders engagement towards success. - Managed solutions-based strategies for brand in LATAM by creating & developing added-value services, new service models & growth opportunities to support our business. - Developed & implemented a new service strategy & quality standards in order to provide a greater Client experience, internal efficiencies & support revenue growth for all stakeholders.- Produced first-in-market campaigns using Google's latest brand formats & features.- Launched new features & formats in LATAM : Engagement Ads on GDN, Hangout On Air, live streaming in Mastheads, interactive maps, data passing, geo-targeting, web radio, HTML5, etc.- Streamlined the campaign management process, reducing implementation lead times & providing better service support, improved efficiencies & service quality.- Launched a regional innovation program to facilitate the generation of disruptive ideas, improve projects execution & grow Team's skills.- Educated & nurtured the market on media solutions, features & their creative implementations.- Grew the Service Team in the region to constantly exceed Clients' expectations. - Fostered market adoption & creative growth, supporting creative campaigns development & new technologies.

- Managed Consulting Services activities for Happytime.com, Cramer Europe, M Entertainment, QUARK Productions.- Optimized Clients business performance through innovative & relevant marketing & advertising approaches & strategies.- Increased conversion ratios +28% & sales leads +64% by creating new marketing & communication materials.- Produced end-to-end brand campaigns through 360-degrees approach.- Created, set up & implemented integrated social media campaigns & led strategy & marketing training.

Integrated advertising agency : creative development, design, audio-TV production & post-production, events, PR, media.Clients : Kodak, Absolut Vodka, Avon Cosmetics, Budweiser, Tsingtao, Carlsberg, Levi’s, NH Hotels, Converse, Kraft Food.- Accomplished 71% success rate in pitches managing of key accounts, planning, creative & art teams.- Achieved +42% revenue growth in Clients’ accounts & optimized the agency’s profitability- Gained 11 new accounts & optimized clients’ satisfaction, share of wallet & loyalty- Managed branding operations, 360° campaigns, trade & direct marketing operations at national/international level.- Produced digital projects, ATL & BTL activities, TV/Radio production, Events, PR.- Managed creative development, projects production & execution for top advertisers. - Lead cross-cultural & cross-functional projects & teams : Clients Service, Creative/Design & New Biz. (14 people under direct supervision).- Supervised content management for Social Media activities & Relationship Marketing.- Created new management tools, developed new internal processes optimizing the agency’s bottom line results.

Destination Management Company & tour operator specialized in the Mekong region (B2C & B2B)- Produced & managed events/travel incentives operations biddings for key accounts (lastminute.com, Jet Tours, etc.)- Increased sales revenue by 16% on average. Developed & strengthened the customers’ database & segments.- Amplified website traffic & online bookings by over 32% through innovative e-marketing initiatives & tactics.- Optimized the company’s brand awareness & positioning by creating & setting up adapted marketing actions.- Uncovered new business opportunities & potential niches by initiating a new strategic customer segmentation.

Sport shoes specialized retail company with 118 stores across Australia & New Zealand.- Fostered sales increase through marketing actions for in-store promotions & window displays.- Increased potential franchisees leads by re-defining TAF’s development & marketing strategy through a new website.- Identified potential new stores & set up strategies for New Zealand through a market survey.- Resolved information loss by introducing a computerized matrix device optimizing information flow amongdifferent departments of the Head Office, thereby facilitating the stores management & reducing data &/or time waste.

AAA Advertising agency with its own TV & radio production departments, in charge of the African continent.- Managed strategic research, client meetings along with agency briefings & strategies definition for clients’ pitches.- Developed a draft plan for a US 1.2 million global campaign project on AIDS for the International Red Cross.