Benjamin Dewar Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Redmond, Washington, Us

Provided Channel Marketing support and execution for retail partners (Walmart, Best Buy, Costco, Military Channel, Distribution & Regionals) and WW/BG teams to design and execute integrated marketing campaigns for Microsoft Surface, Microsoft Office and Windows OEM products• Maximize provided Marketing Budgets (20MM+) across multiple national retailers ensuring incremental sales lift with positive ROI and results. • 3-time MVP Award Winner – BTS/Holiday Co-Marketing (Intel) Campaign Execution at Walmart and Walmart.com; Walmart Reboot and Walmart.com Brand Store; Coordination, sell-in, and execution of One- Microsoft Brand Experience on BestBuy.com • Developed Online Brand/Product Experience– Coordinated Windows Brand Store on Walmart.com & BestBuy.com showcasing highlighted products and Windows/Microsoft ecosystem establishing evergreen placement for shoppers to discover through Search, Banners on Category pages, and navigation. • Project & Partner Management – Successfully negotiated and executed Windows Retail Reinvention marketing elements in 3800 stores managing cross-group collaboration with external stakeholders Walmart, Intel, and other Microsoft OEM partners. The following holiday season produced growth in both PC and Tablet devices sales increasing overall Windows market share at Walmart.

Chicago, Illinois, Us

Act as onsite Mosaic liaison to Microsoft providing daily program support, leadership, and collaboration that ultimately builds strong client relationships resulting in customer loyalty and advocacy.• Product GTM/Launch – Collaborating with key stakeholders on the Office Retail Marketing team, constructed key communication and execution plans for 1500+ Microsoft Reps visiting over 8000 retail doors educating 39k RSPs about the new Office product line from Microsoft, as well as, audit all launch POP & marketing materials were successfully placed & displayed. • Develop strong partner relationships with internal stakeholders in Operations/ Field to drive program performance and ensure both Mosaic and Microsoft expectations are met. Maintain streamlined/open communication directly with the Ops/Field team gathering market key insights and a RSP pulse providing Microsoft with recommendations and information received from the retail environment.

Redmond, Washington, Us

• Develop Account Level Marketing and Merchandising Plans • Work with Category Marketing on Quarterly Marketing Programs • Oversee online marketing execution and social media plans • Work with partners and agencies to design and execute integrated marketing campaigns for Microsoft Office and Office for Mac products.• Build end-to-end implementation plans for retailer marketing activities, including goals and objectives, target audience, call to action, budget, measurement criteria, partner engagement approach, and sales readiness, and conducts and documents postmortems.

Within two years, increased the National Importers account value from $20k to $250k through achieving outstanding program results and successful management of the account.Provided compiled weekly program/ campaign status reports, trends, event activity results and projections, budget status, and market analyses to internal and external stakeholders.Simultaneously project manage multiple experiential marketing campaigns through the stages of concept, implementation, team training/development, event execution, program evaluation, and successful completion for Starbucks, MillerCoors, 7-Eleven, P&G, Safeway/Cargill, and many others.Developed a collaborative project management tool in which managed Program Coordinators used to create event and promotion calendars, manage market sponsorship budgets, and track the progress of the markets assigned while maintaining a consistent campaign strategy across all markets. Strategic planning and implementation of 245 unique event days at targeted events across nine markets over five months delivering over 1million coupons ultimately producing over 35% in-store redemption rate.Procured all event footprint assets, POP, and managed project timelines to ensure on time completion, quality and accuracy, and successful integration into each market.

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Developed and facilitated field training platforms increasing productivity and consumer experience during grassroots sampling events for Starbucks’ Grassroots Sampling Campaigns and Safeway’s Ranchers Reserve Mobile Grill Campaign. Liaison between Client Services and Field Operations to communicate challenges, recommendations, program details and client concerns.Perform onsite evaluations during program execution phases ensuring high quality execution. Make recommendations for program enhancements through the use of field performance reviews and metrics obtained during scheduled market visits.Received quarterly leadership award for embodying the company's leadership behaviors for success in program implementation and field staff training that resulted in exceptional program execution.

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Oversee the execution of all event activity in eight markets across the west coast and Canada. Hire, train, schedule and manage over 100 local part-time brand ambassadors and team leads to execute marketing events. Execute quarterly performance reviews for all managed staff.Responsible for maintaining all inventory, assets, and equipment in each market.

Successfully managed a National Bar Marketing Program in multiple markets across the U.S. Researched, established and maintain key relationship with multiple venues within each managed market to execute promotion and activities for the Marlboro Bar Program.Receive and efficiently maintain promotional material inventory levels to distribute at scheduled events throughout the year. Responsible for ordering sufficient stock consisting of retail POS material and supplies that in turn would deliver to contracted venues in each market.Effectively manage an Operations and Promotion Manager in the market to assist in the execution of the event.Coordinate and schedule multiple events each week including some of the following: onsite Sweepstakes entry and facilitation, Promotional giveaways, live Music concerts and consumer survey programs.Train, hire, and manage talent agency staff to execute scheduled events.