Benjamin Waters Email & Phone Number

Singapore

Singapore

Buenos Aires Province, Argentina

London, United Kingdom

- Responsible for the development and coordination of the strategic planning and budgetary control of all online marketing for the Generator portfolio - Implemented online and traffic acquisition strategy globally, covering SEO, PPC, affiliate, social media and e-mail - A proven track record in building and leading CRM across different countries from data.

London, United Kingdom

• E-mail marketing and CRM – Customising e-mail campaigns to better engage with candidates and clients through seeding useful, up-to-date and tailored content. Management of e-mail campaigns consists of data management.
• Campaign and project management – Regularly liasing with marketing managers and digital agency to project manage digital campaigns. These included promoting market intelligence papers via paid advertising, social media.
• Analytics reporting & presenting recommendations to colleagues – Visiting Google Analytics and Webmaster Tools on a daily basis for campaign management and monthly reporting to all 12 brands. I then gave.
• Search Engine Optimisation – Completed on-site changes to optimise sites for certain keywords and increase relevance of site for search engines. Also closely monitored off-site link building completed by third party.
• Adwords/PPC campaign management & reporting – I had to personally manage PPC campaigns for 2 of our brands, this includes intensive keyword research, cost per click management and on-site optimisations to ensure.
• Supervising digital agency

• Online marketing – The main responsibility of the role was to market an advertise clients’ services across appropriate mediums to the right target audience. This can take a number of forms including on-site.
• Managing clientele – I worked with a number of clients to their ensure goals are met and exceeded, forming strong relationships to provide a seamless process from requests of the client through to the development of.
• Social Media Management – I was able to display my creative skills by promoting marketing campaigns and interacting with the consumer on social media sites. I managed social media accounts for a number of clients.
• Social team – I was part of a social team to organise social events for the company.

• Affiliate marketing management – Negotiated with potential and current affiliates to drive high quantities of quality traffic to our website. Used business-to-business marketing techniques to form good relationships.
• Website design – I worked closely with website designer to form a new marketable, easy-to-use website for customers to use.
• Social media advertising – Set up social media sites to advertise company and further enhance the brand.
• Search Engine Optimisation – Used Google ad-words, optimiser and analytics to receive a high return of investment on search engine advertising with a limited budget.

The main focus was on customer service and constant customer interaction, continuously working as a team in high pressured situations. I have personally put forward and performed relevant promotional campaigns for products and have achieved a leadership role while training and managing new employees. An example of this is shown where I have led company.

Cim Diploma In Digital Marketing, Marketing, A

Bsc (Hons), Management (Marketing)

Activities and Societies: Management Society, AISEC, University Football team, Squash club