Benjamin Waters Email & Phone Number

Singapore

Singapore

Buenos Aires Province, Argentina

London, United Kingdom

- Responsible for the development and coordination of the strategic planning and budgetary control of all online marketing for the Generator portfolio - Implemented online and traffic acquisition strategy globally, covering SEO, PPC, affiliate, social media and e-mail - A proven track record in building and leading CRM across different countries from data collection tocustomer communication and use of CRM channels; email, social and app. - Regular analysis of ROI and optimised budget to ensure revenue and traffic targets were being met and to maximise sales and customer experience - Project managed a responsive website launch, brand refocus and innovative content strategy. Managed and improved the usability, design, content and conversion of the Generator website and content platforms - Promoted to Head of Digital leading a digital marketing team of 4 - Ensured online acquisition strategy is delivering against defined KPI’s - Responsible for the trading effectiveness of all visual content online and digital marketing - Developed and seeded branding/ name exposure in line with the overall business communication strategy alongside setting an ongoing social media and community management strategy

London, United Kingdom

• E-mail marketing and CRM – Customising e-mail campaigns to better engage with candidates and clients through seeding useful, up-to-date and tailored content. Management of e-mail campaigns consists of data management, segmentation and send of large e-mail campaigns. These were then analysed and optimised to increase click through and conversion rates.• Campaign and project management – Regularly liasing with marketing managers and digital agency to project manage digital campaigns. These included promoting market intelligence papers via paid advertising, social media advertising and content seeding in order to capture data.• Analytics reporting & presenting recommendations to colleagues – Visiting Google Analytics and Webmaster Tools on a daily basis for campaign management and monthly reporting to all 12 brands. I then gave recommendations to managers on how to increase visits, decrease bounce rates and increase time on site.• Search Engine Optimisation – Completed on-site changes to optimise sites for certain keywords and increase relevance of site for search engines. Also closely monitored off-site link building completed by third party agency.• Adwords/PPC campaign management & reporting – I had to personally manage PPC campaigns for 2 of our brands, this includes intensive keyword research, cost per click management and on-site optimisations to ensure quality traffic is driven to the site.• Supervising digital agency• Competition management

• Online marketing – The main responsibility of the role was to market an advertise clients’ services across appropriate mediums to the right target audience. This can take a number of forms including on-site optimisation, content outreach, social interaction and on-site advertising.• Managing clientele – I worked with a number of clients to their ensure goals are met and exceeded, forming strong relationships to provide a seamless process from requests of the client through to the development of marketing and search activities.• Social Media Management – I was able to display my creative skills by promoting marketing campaigns and interacting with the consumer on social media sites. I managed social media accounts for a number of clients across different industries, and organised competitions across these channels.• Social team – I was part of a social team to organise social events for the company.

• Affiliate marketing management – Negotiated with potential and current affiliates to drive high quantities of quality traffic to our website. Used business-to-business marketing techniques to form good relationships with affiliates and to manage them appropriately. I issued weekly reports to partner companies before designing an in-house affiliate software package based on the needs of clientele.• Website design – I worked closely with website designer to form a new marketable, easy-to-use website for customers to use.• Social media advertising – Set up social media sites to advertise company and further enhance the brand.• Search Engine Optimisation – Used Google ad-words, optimiser and analytics to receive a high return of investment on search engine advertising with a limited budget.

The main focus was on customer service and constant customer interaction, continuously working as a team in high pressured situations. I have personally put forward and performed relevant promotional campaigns for products and have achieved a leadership role while training and managing new employees. An example of this is shown where I have led company meetings to motivate staff and to put forward new techniques which have been recently implemented.

Cim Diploma In Digital Marketing, Marketing, A

Bsc (Hons), Management (Marketing)

Activities and Societies: Management Society, AISEC, University Football team, Squash club