Benjamin Burns Email & Phone Number

Seattle, Washington, Us

Feedback on product development and enhancements to the marketplace platform from both B2B and B2C.

Miami, Florida, Us

Indianapolis, In, Us

Austin, Texas, Us

A vertically integrated real estate investment, development, and operating platform with over $18B in assets. Responsible for architecting the organization’s marketing technology stack and leading the omnichannel marketing efforts that support the firm’s B2C and B2B initiatives. Providing strategic direction and counsel on marketing operations and department planning/execution.

West Springfield, Massachusetts, Us

Defining and leading the implementation of Aspen Square’s B2B, B2C, and B2E marketing and digital strategy. Driving and increasing lead volume across the national portfolio through performance marketing channels to achieve asset goals, and constructing real-time actionable analytics from prospects and residents to drive LTV, lower marketing spend and increase customer experience.

Annapolis, Md, Us

Fastest and largest growing private marina management company in the U.S. Identify, prioritize, and properly resource key initiatives aimed at increasing customer loyalty, brand awareness, and business revenue. Develop, implement and manage the organization's multi-channel, ABM programming, and multi-segment marketing campaigns based on customer analytics and market trends. Create full-cycle B2B, B2C, and B2E marketing strategies encompassing a full suite of growth levers, to acquire, nurture, close, and retain. Standup SEO, PPC, Social, Display, Retargeting, Email, Customer Analytics, Product Journey Maps (B2E, B2B, B2C), Print, Podcasts, and Referral platforms to work in concert to reach our north star metrics.

Baltimore, Maryland, Us

Scaling the marketplace platform (App & Web) through a holistic growth marketing approach. Led and built the customer acquisition strategy from awareness to consideration, through to acquisition and nurturing (LTV). Managed both internal and external teams. - Increased LTV by 100%- 200% YoY in Reservations- Lowered CAC by 50% from Paid Channels- Consistent triple digital growth in app installs - Organic search (SEO) grew 120% YoY 2 years in a row

Greenbelt, Md, Us

As the Vice President at The Bozzuto Group, I led the research, design, and implementation of enterprise-wide digital marketing strategies across the class a portfolio over 250 properties. My main focus includes but not limited to:- defining and constructing our marketing analytic KPI framework, attribution and automated reporting for both internal and external clients. Constructing our customer journey mapping with Yardi and Google Analytics. - designing personalized digital experiences for prospects and residents across their lifetime journey, by creating an optimized full-funnel framework- Identifying and piloting chat, self-guided tours, resident referral platforms. - Relaunching Bozzuto.com (MFE Awarded the best website in Realestate 2019 (https://www.multifamilyexecutive.com/design-development/mfe-awards/revamped-bozzuto-website-makes-apartment-hunting-easier_o) - Strategize and managed a multi-million-dollar marketing P&L across both corporate and 3rd party managed clients. Led and implemented customer acquisition strategies (SEO, email/SMS, social, paid, content print) and analytics across all company lines. - supported the role of IoT initiatives- responsible for 250+ independent web/mobile community property websites, including bozzuto.com.While at Bozzuto I held Chair of the Data & Standards Committee for Real Estate Technology Alliance (RETA) and was a board member for the Apartment Innovation Marketing Conference (AIM).

Greenbelt, Md, Us

Responsible for digital strategy and marketing technology for The Bozzuto Group - a billion-dollar multi-family company. My core responsibilities were leading the companies customer acquisition, analytic measurements, and marketing technology across the multi-division organization. By constructing a holistic omnichannel approach through email, sms, seo, ppc/paid, social and content marketing. I was also responsible for driving decision making through the use of conversion rate and customer journey optimization to drive our key performance indicators.- Responsible for generating 648,000 Qualified Prospects - Hold 96% occupancy across 256 properties ~ 77,000 units- Drove Cost Per Lease sub $1k from ~$4k- Drove Cost Per Lead sub $50 from ~$320

Baltimore, Md, Us

(Acquired by SpotHero) Implemented and expanded their growth channels through paid, email, organic, referral and ran multivariate conversion testing for CRO optimization. Main Key Performance Indicators:- Increased DAU / MAU by 30%- Expand LTV by 3x- Increase net new users by 40%- Expand MRR from partners

Lehi, Utah, Us

Director of User/Customer Acquisition - responsible for building and managing the strategy, systems, relationships, analysis and day-to-day efforts of driving mobile & web customer acquisition through diverse external channels, and optimizing revenue through segmentation driven acquisition strategies designed to maximize the acquisition of top-performing players.Daily interactions with the following:MixPanelGoogle AnalyticsC3 Multi Attribution Individual Paid Campaign Analytics Creating CAC and LTV calculations Email Audience SegmentationProduct Funnel Optimization

Mclean, Virginia, Us

Responsible for growing user base, implementing mobile app analytics, strategizing app optimization and growth hacks for optimal scale and retention.

Washington, Dc, Us

(Acquired by Groupon) I was responsible for strategizing, constructing and optimizing online lead acquisition dependencies, through Pay Per Click (web/mobile), Search Engine Optimization (SEO), Affiliate Marketing, Mobile (Click to Download App, ad networks, App-to-App Retargeting) and Leveraging Social Media to support and build brand awareness for our domestic and international consumers.In addition to the channels above, I was responsible for constructing the first customer segmentation for the creation of custom email promo code campaigns. Web Analytics played a significant part in determining scalability, effectiveness, and efficiencies. The use of several analytic tools, Google Analytics, Flurry for mobile app usage, Convertro (multi-touch attribution) and Custora (customer life cycle) for customer forecasting and LTV (Life Time Value).

Us

Responsible for strategizing and diversifying online lead acquisition dependencies, through Pay Per Click (web/mobile), Search Engine Optimization (SEO), Affiliate Marketing, Mobile (Click to Call, ad networks) and Leveraging Social Media to support and build brand awareness.Managing a 7 figure monthly search marketing budget, across three brands and 46 campuses.Created growth strategies for each of our online channels, identify new opportunities, and optimize our overall Search Marketing mix, whilst managing to an effective Cost Per Lead.Daily interaction and analysis of Search platforms (Brightedge, Marin, Spyfu, SEOmoz, Google Analytics, Ad Mob, BingAds)

Bethesda, Md, Us

Creator of Marriott Emerge Hotel Website SEO Program. Responsible for strategizing Marriott property-level SEO, including The Ritz-Carlton to Springhill Suites. As the Program Manager for Emerge, Marriott's internal SEO agency, I was liable for nearly 400 hotels and growing, a staff of SEO Account Managers, Client Service Managers, and other supporting business partners. I grew the internal agency from 25 to 400 enrolled properties, a staff of 1 (myself) to 12, and numerous business partners over the past 3 years. My main goal was to increase search engine market share for Marriott hotels both managed and franchised.The main KPIs:- Grow business through awareness of who and what is Emerge- Increase online bookings from online sources (owned, paid, and organic) - Maintain less than 3% client churn post 2years

Developed, implemented, and managed domestic and international Fortune 500 companies to small local businesses SEM/SEO strategies with all major and niche search engines to increase customer acquisition and conversion through paid and organic listings.Administered SEM best practices through collaborative work with Marketing, Design, Programming, and Operations Managers. Took ownership of projects and was accountable to the ultimate success of each project / campaign Evaluate effectiveness of all search engine marketing programs, drew conclusions and developed recommendations based on results in a timely basis. Managed all project budgets and remain accountable for them. Used quantitative skills including the ability to monitor budgets understand return on investment and select relative data for analyzing future action. Monitored performance on search marketing campaign and placement performances.Provide metric reporting, ROI analysis, project prioritization, and project status reports for all SEM and SEO activities Interpret clients objectives/goals and achieved them through successful SEO strategies Worked in tandem with internal departments to meet and exceed the clients goals Teach and mentor SEO Specialists and clients , created and implemented a timeline to manage all SEO projects Completed technical site analysis, keyword research, and link analysis Presented and justify SEO strategies to clients Implemented and managed all top Pay Per Click engines i.e. adwords, adcenter, yahoo marketing and ASK and launched Pay Per Call campaigns for selective clients

Us

Lead overall strategy for both Natural and Paid Search within the CellFish devision.Developing an integrated Search Engine positioning strategyDay-to-day management & development of Pay-Per-Click (PPC) bidding using management tools and a clear Return on Investment (ROI) strategyResponsible for bottom line of paid search and organic search effortsDevelopment and management of ethical free search engine positioning, detailed reporting of search engine traffic, positioning and overall performanceDevelop and implement quality link popularity programs,Monitor trends in the search engine industryManaged web analytics reporting and optimizing

Seymour, Ct, Us

Compiled daily/weekly/monthly reports on keyword performance, search engine traffic performance and return on investment. Created, implemented, tracked, analyzed and optimized keyword campaigns across multiple search engines especially on Google, Overture and eBay.Suggested and performed changes to keyword status, site architecture, landing pages and bidding strategies.Set up Link Building, Developed specific data feeds for shopping engines Established forecasts, baselines and success metrics and performed in-depth quantitative analyses of search marketing resultsDay-to-day management and implementation of organic search engine marketing strategies to achieve traffic and marketing objectives and maximized ROI and conversion rates through analyzed web site performance and trends, and click stream path analysis activity through developed web traffic reports