Digital Marketing Specialist Ii
Current- Designed and executed digital media campaigns in line with business KPIs.- Collaborated across departments to create content supporting overall company growth.- Coordinated creation and delivery of digital content via IMT website, apps, and social media.- Developed digital marketing products from creation to distribution.- Created and maintained marketing tools.- Assisted in developing and implementing successful co-op advertising campaigns.- Collaborated with marketing colleagues to ensure brand consistency.- Monitored and produced reports detailing the effectiveness of marketing strategy and ROI.