Benjamine Proisy is a Chief of Sales, Marketing and Communication. They is proficient in German. Colleagues describe them as "Benjamine a fait preuve d’une grande capacité d’organisation et de conviction pour mener à bien sa mission notamment de changement de marque et de repositionnement premium. Sa détermination lui a permis de prendre dans la foulée la direction commerciale centralisée avec un rôle crucial d’animation monde ."
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Novacel 2021 - 2023Ville De Paris, Île-De-France, France✫ Revenue: ~330 million euros
✫ Team Management: 10 persons: marketing (markets and products), brand, online and offline communication, and Commercial Excellence
✫ Markets: Stainless Steel, Aluminium, Pre-coated Metals, Plastics, Furniture, Glass and Glazing
✫ Role:
- Branding and Marketing Strategy and action plan
- Markets management
- Products management
- Digital communication (website, social networks)
- Offline communication (exhibitions, brochures)
- Internal Communication
- Development of Novacel’s sustainable offer to support sales and help customers achieve their climate goals -
Tarkett 2021 - 2021Ville De Paris, Île-De-France, France✫ Revenue: 890 M€ (total Group: 2,8bn€)
✫ Team Management: 13 persons (markets, products, communication, sustainability expert)
✫ Markets: flooring in Healthcare, Aged Care and Education
✫ Role:
- Strategy, roadmap and promotion of markets and products in Europe
- Strategy, roadmap and promotion of Sustainable Development for EMEA to reduce our carbon impact and achieve our goal of carbon neutrality by 2050. -
B&P Conseil 2013 - 2016Paris Area, France✫ Market: hospitality
✫ Role:
- Business support for investors in hospitality
- Property search: visit, business and financial plan, investor search;
- Hotel management.
✫ Hotels managed:
- Hôtel Chaplain Rive Gauche***: commercial management, social management, operations monitoring, implementation of procedures, investor relations
- Hotel Gustave****: complete renovation, launch and complete management (commercial, social, accounting, standards monitoring, treasury)
- Confidential hotel: coaching of the owner as part of a launch -
Oliver Wyman 2006 - 2012Paris Area, FranceOliver Wyman is a global leader in management consulting. With offices in 60 cities across 31 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation.
✫ Role : Support companies and executives in defining their strategy and business model. Provide analytical and methodological support on various subjects, such as marketing strategy, new service development, operational excellence and growth strategy.
✫ Markets: mainly consumer goods, entertainment and transport
✫ Example of projects:
- Distribution strategy for an entertainment company:
o points of sale and offer segmentation;
o reorganization of the distribution network;
o strategy definition to develop new distribution networks;
o implementation of recommendations with internal teams
- Brand strategy for a cosmetics company
o Brand assessment and definition of the group development strategy
o Definition and implementation of the new brand strategy (offer, new stores generation and brand identity segmentation, pricing and commercial communication overhaul and client relationship reinforcement)
- Pre-merger organisation program for two French public transport companies
o Objectives and target organization definition for innovation and industrial skills functions
o French headquarter organization definition to reach more than 15% synergies
o Definition of a performance improvement plan (objective : 20M€ improvement in the operational result within 3 years) -
Hec Paris 2005 - 2006Paris Area, France- Creation plan of an industrial company in electrical mobility
- Recovery plan for a transportation company in Niort
- Takeover plan for a Swiss horology company
- Right-hand man internship for the CEO of a retail company dedicated to audition
- Consulting project for the internationalization of an E-learning company
- Communication project for the Polish embassy in France
Frequently Asked Questions about Benjamine Proisy
What is Benjamine Proisy's role at the current company?
Benjamine Proisy's current role is Chief of Sales, Marketing and Communication.
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