Customer/Retailer Strategy:• Developed customer innovation opportunity roadmap and retailer-specific recommendations for yogurt pipeline initiatives by analyzing market performance, integrating consumer insights, researching the competitive landscape, and leveraging cross-functional team partnersYoplait Plentí Oatmeal Meets Greek Yogurt Marketing Plan:• Created marketing plan for launch of new Yoplait Plentí brand, including a strategic framework and activation thought-starters that clearly communicated product benefits and competitive differentiators to secondary target consumers

• Developed sports marketing measurement competitive landscape analysis and recommendation on future-state firm strategy

Strategic Insights Consultant. Gained experience in the Big-Box Retail, Pharmaceutical, Telecommunications, and Utilities Industries. During tenure, focused work on:• Customer Insight & Marketing Analytics• Strategic Development• Business Process Analysis & Design• Decision/Financial Modeling• Distribution & Fulfillment Operations

Worked in the Strategy, Marketing Analytics, & Supply Chain service lines for Accenture Management Consulting. • Implemented an analytics-based scientific approach, with classic marketing arts and deep local knowledge to deliver a compelling retail strategy focused on an optimized retail portfolio for a major Telecommunications Company.• Developed a strategic piece for differentiation within the Diabetes market with a specific focus on Endocrinologists (Diabetes Specialists) for a large Pharmaceuticals Company. • Carried out current distribution strategy analysis and outlined detailed process design for new distribution strategy of a major Telecommunications company.

Gained a holistic understanding of the Payments Industry, Transaction Processing, and the client’s platform• Assisted Application Development and Technology Architecture teams in maintaining necessarydeliverables for the support and maintenance of the client’s application, including development guides, design documents, and operational manuals• Developed Tools used to support Application Development Team initiatives, including macros, test conditions, requirements, and assumptions