Lead the expansion of leasing, financing, rental, and insurance services while managing credit decision-making for a multi billion EUR portfolio. Strategically develop an insurance brokerage business with the aim of generating value add services and revenues. Foster expansion by establishing a captive finance hub in Poland to serve the Czech Republic and Slovakia. Implement the digitization of the credit decision process to enhance decision speed and overall efficiency.

Established the worldwide payment service "DT Pay" and successfully implemented its rollout in South Africa, Australia, and the Netherlands. Formulated a service transformation strategy aimed at achieving a 50% increase in service revenue. Spearheaded global business development efforts, particularly in the areas of factoring and risk services. Held a position as a member of the executive committee at Daimler Truck Financial Services GmbH. Additionally, served as the Chairman of the Board for the South African entity since April 2023 to date.

Oversaw the captive finance entity "DTFS South Africa" with full profit and loss accountability, leading business development efforts for financial service solutions across 140 international markets. Conducted assessments for potential expansion into new markets through joint ventures or partnerships, actively contributing to the executive committee of Daimler Truck Financial Services GmbH. Developed thorough business plans for market entry into China, Chile, and Kenya, ensuring strategic positioning and sustainable growth.

Drove growth with sales totaling approximately 55,000 units and annual revenue reaching around 1.2 billion EUR. Successfully initiated and executed international sales campaigns. Coordinated a significant sales push for zero-emission vehicles across Europe.

Led the comprehensive global product management strategy, resulting in enhanced profitability per vehicle. Pioneered the launch of the inaugural fully electric light-duty truck, the "eCanter." Repositioned the Fuso brand, its channels, and communication approach. Successfully restructured the organization, leveraging digitization to achieve approximately 40% cost savings. Provided leadership to eight General Managers overseeing 250 to 400 personnel.

Implemented numerous innovation projects resulting in a substantial reduction of approximately 12% in logistics costs. Significantly enhanced the overall quality of supplier parts by approximately 80%, reducing defects from 3800 to 2070 ppm. Held a position as a member of the Executive Committee of Daimler India Commercial Vehicles. Provided leadership to five General Managers overseeing around 620 personnel and managing relationships with approximately 350 suppliers.

Successfully achieved all top-down targets within the expected budget, maintaining high-quality standards and meeting established timelines. Established Completely Knocked Down (CKD) operations from India to Kenya. Provided leadership to six teams, overseeing approximately 490 personnel.

Effectively orchestrated the turnaround of the critical system supplier, Kirloskar Ferrous Industries Ltd. Established a consolidation center, activating the Indian supply chain for Daimler AG. Provided leadership to five teams, overseeing approximately 30 personnel.

Managed a turnaround project for the timely launch of SAP finance software. Established a shared services business, extending its services to various Daimler AG entities. Successfully executed multiple projects and played a pivotal role in the development of five project managers.

Effectively implemented a retail turnaround program, resulting in annual savings of approximately 100 million EUR. Provided leadership to a team of five specialists dedicated to optimizing the retail performance of Daimler AG.

Initiated the separation of the commercial vehicle retail network from the passenger car business. Provided leadership to a team consisting of four analysts.

Co-founder of Digital Content Agency Eule + Lee GbR together with Noah Lee