Directed teams in development and execution of client initiatives, ensuring customer success and retention for a diverse client base of media clients. Partnerships included The Allstate Foundation, AstraZeneca, Bill & Melinda Gates Foundation, City of Miami, Deepak Chopra NFT Collection, Galaxy Digital, GSK, Mastercard, Salesforce, and US Dairy.• Collaborated with internal senior management team and external executives, product managers, creative directors, media managers, and other cross-functional stakeholders to define and implement emerging technology products and services.• Led client relationships and objectives by creating project briefs, coordinating kickoffs, setting timelines, determining measurement strategies, ensuring budget compliance, and guiding teams consisting of creative, traditional, and social media functions.• Coordinated, scheduled, and led meetings with multiorganizational C-suite, senior, and governmental stakeholders to define and align project objectives, adhere to timelines, and manage communications.• Advised and strategized with senior leadership team on friction points, emergent issues, potential impacts, and mitigation measures.• Built, developed, documented, implemented, and refined internal department finance system and other operational processes.• Spearheaded project to document and streamline internal policies and procedures.• Created RFPs and led calls to secure new business opportunities.• Conducted financial management of divisional revenue, including disbursing royalty payments.• Evaluated and initiated contracts with vendors.• Defined and tracked operational metrics and forecasted business revenue.• Prepared meeting minutes and delegated action items.

Focusing in operational efficiency, strategic planning, financial management, and proposal writing as well as process improvement, risk management, and technology integration. I help organizations streamline workflows, optimize performance, and achieve their long-term goals.

Managed agency media planning, digital advertising, client accounts, and marketing projects across various verticals, including digital services (Jama Software), enterprise software (VMware), healthcare (Kaiser Permanente), retail (Savers), publishing (Amazon Kindle Direct Publishing), and telecom (Ziply Fiber).• Gathered lead generation and conversion requests, assessed budgets and other requirements, and partnered with vendors to build multi-channel digital advertising plans.• Strategized, executed, and managed media buys and performance.• Evaluated ad tech and media platforms to ensure suitability to identify, target, track, and attribute leads.• Generated reports, analyzed performance metrics, and refined strategies to maximize return on investment (ROI) and optimize various key performance indicators (KPIs), including cost per click (CPC), cost per lead (CPL), and cost per acquisition (CPA).• Crafted proposals, graphics, and slide presentations to communicate media plans and results.• Solicited vendor capabilities and collaborated on requests for proposal (RFPs).• Established, nurtured, and managed relationships with media vendors and sales representatives.• Leveraged advertising analytics, tagging, data management, and project management software, platforms, and technologies to track and hone marketing and advertising campaigns.• Optimized audience data targeting to align with buyer personas.• Defined and managed scopes, schedules, costs, and execution for digital and print marketing projects.• Collaborated with creative team and other cross-functional stakeholders to ensure media and digital assets were delivered on time, on budget, and to client specifications.• Managed operations, upload process, and quality assurance (QA) for complex partner marketing (channel) program consisting of numerous intricate global campaigns and associated deliverables.