- First marketing hire and marketing leader after $60M Series B for enterprise B2B SaaS neuro-symbolic AI platform. Report to CCO. Work daily with Founder & CEO to define go to market strategy and execution.- Responsible for all marketing, including growth, product, brand, partner, and customer marketing as well as events, PR, sales enablement, and marketing operations. Hired and managed all contractors and agencies. - Achieved 15x Sales Qualified Opportunity pipeline growth in 6 months for 7 figure ACV with 3 year term. Generated $60M+ in qualified pipeline in 8 months from partners supported by digital campaigns, trade shows, co-hosted events, case studies, and marketplace deals. - Developed analyst relations with Gartner, CB Insights, and Forrester to win mentions in strategic category and industry reports, such as Gartner’s Market Guide for Decision Intelligence, and multiple Gartner Hype Cycle Reports including Generative AI, Finance AI, Software Engineering AI, and more.

- First marketing hire and marketing leader from seed to Series B for enterprise B2B SaaS generative AI marketing tech. Report to CEO. First US hire and 10th global hire (headcount 61 as of 05/23).- Responsible for all marketing activities, including demand generation, growth marketing, product marketing, customer marketing, events, sales enablement, martech, brand, positioning, and messaging.- Achieved 10x ARR growth at a 3:1 LTV/CAC ratio and reduced CAC payback period by 45% in 2 years. Managed revenue programs, including ABM, paid media, organic social, community and events.- Designed website, audited analytics, rebuilt tech stack, and managed CRO to support go to market teams.- Admin for Salesforce, Hubspot, Outreach, Drift, Wordpress, GA, GTM, Segment, and other tools.

- Lead operational, marketing, financial, legal, sales, and tech functions for business offering global B2C eCommerce and UK-based B2B service suite including design, branding, printing, and signage installation. - Seeded and grew eCommerce website to 30,000+ monthly organic visitors. Optimise web UX, customer lead and conversion funnels, marketing analytics and automation, SEO, security and privacy systems. - Oversee marketing plans, sales strategy, CRM, partnership development, and client acquisition/retention. Ran 100s of social, search and display campaigns for B2B and B2C products. - Achieved 68% average YoY revenue growth and 27% average YoY reduction in CAC over first 5 years across all channels. - Grew company to 8 full time employees and 10+ subcontractors. Led recruitment and performance reviews. Negotiated 20+ licensing contracts/partnerships. Designed automated sales and royalty accounting system. - Built 2,500+ item inventory management system for seller accounts on Amazon, Ebay, Etsy, and NOTHS. Developed automated ad optimisation system to grow online sales to customers in 40+ countries.

- Awarded membership to University of Oxford’s Said Business School’s Lean Launchpad Program 2014.- Managed marketing, business administration, strategy, analytics, UX, web design, and branding for machine-learning news aggregator promoting verified news to combat online echo chambers. - Ran 40+ split-test social campaigns to refine user personas, test value propositions, optimise creative and identify high-value audiences on Facebook/Instagram. Iterated 8 versions of UX and built 6 microsites with HTML/CSS.- Designed all event-specific tracking for audience segmentation with Google Tag Manager and Google Analytics. - Led operations, marketing, communications, partnerships and design for successful Kickstarter campaign.

Lead author of study quantifying the economic impact of intellectual property reform. Presented to EU Commission and stakeholders at High-Level Roundtable on Copyright in the Digital Single Market.

Direct and implement research projects for all key accounts. Provide business development and strategy support to Managing Director.

Worked on multiple research projects as a research assistant to Dr. Roya Ghafele.

Digitization of international distributor contracts for patented innovations. Creation of comprehensive marketing database for European clients.