Manager (Head Of) Marketing Operations
CurrentLead brand and marketing campaign implementation team of 14 that stretches across the Emirates network, loyalty program, cargo, holiday retail and recruitment operations. Direct all global campaign implementation and execution activities, developing 360 campaigns to support network expansion and business growth plans, including executing campaigns in over 60 markets.Built effective vendor relationships with a global network, optimising operations post-Covid to realise multi-million-dollar savings across a portfolio of 30+ partners.Delivered integrated campaigns across multiple geographies, coordinating localisation of central brand assets to ensure consistency in messaging and drive efficiencies.Implemented data-driven marketing culture, introducing processes to ensure decisions were informed by customer insights to maximise return on investment.
