Benjamin Schellerup Email & Phone Number

Herning, Dk

Region Midtjylland, Danmark

Distriktsformand i Distrikt 2 (Midt og Vestjylland)

Herning, Midtjylland, Danmark

Christianshavn

Roskilde, Region Sjælland, Danmark

Round Table er en klub for mænd mellem 20 og 40 år, der under mottoet – Adopt – Adapt – Improve, har til formål at fremme medlemmernes udvikling gennem engagement og fri debat, at udvide medlemmernes kontaktmuligheder uden for deres omgangskreds og profession samt at virke for forståelse og venskab, såvel nationalt som internationalt, uanset race, tro eller politisk overbevisning.www.RTD.dk

Roskilde

Roskilde

Roskilde

Herning, Midtjylland, Danmark

At Sony PlayStation (Nordisk Film Interactive) , I’m responsible for the social media presence of Sony PlayStation in the Nordic and Baltic territories (Denmark, Sweden, Norway, Finland, Estonia, Latvia and Lithuania).What my role includes:Strategy:• Content and advertising strategy• Process management and optimization• Develop the right toolbox for employees success• Data mapping • Set, track, and report key channel KPIsExecution & Development:• Content development and distribution management• Gatekeeper to ensure business priorities across paid, owned, earned. • Ensure a data driven approach based on analysis and insights • Act as sparring partner, and SPOC for internal and external stakeholders• Content project lead • Agency lead (Translation, content and advertisement agencies) • Budget owner, allocation and strategy (6 figures EUR) • Project lead on new tools, data, tech and key partnerships• Sparring partner for influencer marketing executionsSide projects:• Developing an internal social media data insight tool across Nordisk Film and Egmont• AI Chatbot development and integration on our social media• Data driven advertisement strategy through AI tool• Influencer activation / co-creation build-upsLeadership:• Immediate manager for the Brand Engagement & Community Specialist

Valby, Region Hovedstaden, Danmark

As Social Media Specialist at Sony PlayStation (Nordisk Film interactive), I’m responsible for the social media presence of Sony PlayStation in the Nordic (Denmark, Sweden, Norway and Finland).What my role includes:Strategy:• Develop the platform, content and advertising strategy• Process development and optimization across Nordic• Ensuring and developing the right toolbox for employees success• Ensuring that we have the right data mapping available to support the channel strategies• Ensure accurate reporting (weekly, monthly, ad hoc)• Set, track, and report key channel KPIsExecution & Development:• Budget owner and management• Gatekeeper for the social media presence in line with business priorities. Paid, owned, earned. • Ensure a data driven approach based on analysis and insights though the internal developed insight tool.• Act as sparring partner, and SPOC for internal and external stakeholders• Content project lead across the Nordic• Point of contact with agencies around content and social media • Ensure optimized budget allocation• Make sure that Sony PlayStation always are on the forefront on new media, formats, and content• Manage and project lead investments in new tools, data, tech and key partnerships• Influencer marketing sparringLeadership:• Immediate manager for Junior Community Specialist

In my work as a consultant, I help companies develop their digital and social media presence. I both offer lectures, coaching and sparring. Occansionally I also spend some time helping smaller companies on a voluntary basis to make a difference. What I do:- Workshops- Lectures- Company inspiration- Strategy development- Project and process management- Social media coaching (both on content and advertisement)- Communication consulting- CMS implementation- CRM- Advertisement

Ballerup

In my position as Social media specialist, I was responsible for all Trygs social media platforms: Facebook, Instagram, Twitter, Linkedin, YouTube and Snapchat.The goal was to create a solid foundation around content development and integrating social media as a more active part of the total marketing mix. My job contained:- Facilitating platforms such as Facebook, Instagram, twitter, Linkedin, YouTube and Snapchat. - Developing a corporate social media strategy, playbook and visual identity across. - Project and process management within content creation, SoMe management and business support. - Strengthen the cooperation with stakeholders and departements across. - PR and consulting (supporting the response-team and other departments in online communication - and how they could benefit from social media in terms of PR). - Content development (copy, graphics and video) together with agencies. Including projectlead and budget management.- Advertisement - Budget management. - Developing a KPI framework for social insights and reporting. - Manager and lead contact with media and advertising agencies.- Social media launch of the campaign “Har du reddet liv uden at vide det?”. Achievements within the first year: - Increase in content interactions with over 1000% (index 1017). - Increase in earned reach with over 300% (index 327). - All the above with a 30% less mediaspend and 15% fewer content pieces.- Managed to develop a stronger cooperation with stakeholders and departments within Tryg. - Made social media a major content lead and traffic-generating platform. - Developed a lean and more structured and agile process flow for content developing and distribution across Tryg.

Although my jobtitle was Social Media Manager my actual work areas where more likely all over the digital landscape.Roughly speaking, I was working as a project manager in the field of digital marketing and SoMe, where my role was to create and develop content marketing and branding activities aining to brandbuild and drive leads. Through the years I've been a key part of the award-winning campaign "Speak properly - it costs nothing" (Watch your mouth) campaign. My role was to create, develop and execute the whole social media content strategy behind. From idea to execution. A best practise casestudy which Facebook is using in their own best practise workbook today.Facebook fanbase: 25.000 -> 266.000Average monthly performance 2015:New followers: 1600Interations: 61.000People reached: 1.900.000Instagram fanbase: 0 -> 2119My work was consisting in the following:- Project management (from concept to execution)- Lead contact with media and advertising agencies - Strategy development- Ecosystem development - Budgeting and negotiation with agencies and other collaborators- Measurement and reporting- Content development (from idea to production)- Idea generation- Advertisement- Community management- Communication - CRM development- CMS implementation and optimization- Graphic design (photoshop)A brief selection of my other projects on the sideline:- Lighthouse X - Strategy, branding, project manager for the site lhx.dk and SoMe- Developing www.hjertetilforskel.dk (concept, design. All from scratch)- External video platform - video.callme.dk- Mobile Reviews - "Mobile rating" project aimed to create user-generated content- Mobile Match - Product comparison tool- Social ROI dashboard tool - Overview and reporting tool for social media optimization.- Content case video - http://www.youtube.com/watch?v=ovk4xvsTSHE- Campaign "Speak properly at school"- CMS optimization and implementation- Family Camp- Kidz Camp- Coff * Free * Tree

Copenhagen

The assignments changed continuously over times:- Responsible for customer experience on social media - customer journey- Projectmanagement and content creation across SoMe platforms- Operation Coordinator- Backend Administrator- Key account manager, Mobile Value (Greentel, Waoo mobile).- Sales ( BtB and BtC )- Coaching and training new employees, systems and communications

- Event management- Teambuilding instructor- Kayaking , rockclimbing and mountain biking instructor- Responsible for kayak courses at Charlottenlund- White water kayaking instructor (Sweden)

Aalborg Kaserne

Oure Denmark

Adventure instructor - kayak, mountainbike, rock and wall climbing, swimming and parkour. Sparetime:Mountainbike mechanic Inline mechanic

Copenhagen

- Sales (BtB og BtC)- Social media management- Customerservice inbound/outbound through social media- Backend supporter

Whistler Bc, Canada

- Snow removal - Fixing up houses- Demolition,

Copenhagen, Albertslund

Hd Del 1 Og 2, Strategy, Financial And Process Management

Primary focus: Business Transformations strategy Organization and Management Strategic Management and development Processmanagement.

Diplom, Ledelse

Leadership and management development program in Egmont

Education record

1. The Digital Consumer 2. Digital First - Always On 3. Content Marketing 4. Paid-Owned-Earned Ecosystems 5. Creativity and optimization.

Education record

Social and content marketing advertisement and strategy

Cocktailbartender

Instructor, Adventure

Stx, Matematisk