Benjamin Hawk Email and Phone Number
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Executive creative director known for elevating brands through global / national marketing programs, strategies, and 360 advertising campaigns. My sweet spot is unlocking creative possibilities and finding opportunities for product / brand innovation for world-class agencies and consumer organizations. As a leader, I bring an innate ability and strength for developing top talent, mobilizing team members around a strategic vision, and fostering a culture of creative excellence. My expertise lies in shaping a creative vision and executing on strategies to amplify brand storytelling and connect with target consumers in authentic and meaningful ways. Currently EVP and Executive Creative Director at Critical Mass, leveraging over 20 years of digital experience in diverse sectors and industries (CPG, tech, financial services, telecom).SPECIALTIES: Creative Direction • Design Direction • Brand Development & Marketing • Product Development & Launch • Conceptual Ideation • Brand Messaging & Storytelling • Design Thinking • Competitive & Market Analysis • Innovation & Emerging Technology • Creative Team Leadership
Let'S Brand
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Co-FounderLet'S Brand Oct 2024 - Present
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Evp, Executive Creative DirectorCritical Mass 2021 - Oct 2024Calgary, Alberta, CaLed the creative discipline for New York, Chicago, and Toronto offices, directing best-in-class campaigns for global brands (BMW / MINI, Hilton, BNY Mellon, 1-800-Flowers). Steer creative and strategic efforts to scale agency business while driving client value across the company’s capabilities. Define agencywide standards for creative excellence while encouraging collaboration and feedback. Strategize with internal and external counterparts to allocate resources and maximize agency effectiveness. Partner with executive-level peers to address challenges at the account, discipline, and agency levels. Spearhead the agency’s task force on leveraging AI tools and processes to enhance creative output. -
Group Creative DirectorMcgarrybowen 2019 - 2021Held multiple leadership roles steering creative strategy and output for product and brand marketing programs. Guided the agency in expanding beyond brand communications into product, service, and business model innovation projects, leading a global creative team. Executed product launch campaigns for B2B / B2C audiences while informing business model strategy, product design, and GTM plans. Ran the Digital Marketing team as creative lead for American Express, innovating brand offerings within B2B, Travel, and Merchant Services groups. Managed a team of creatives and brand strategists, working in collaboration with Advertising, Marketing, and Business Strategy groups. -
Director, Mb InnovationsMcgarrybowen 2015 - 2019Co-founded and led an internal innovation group shaping consumer product strategy and prototyping for Verizon (MB Innovations). Led a 30-person team in identifying, researching, and transforming concepts into strategic recommendations for Verizon’s new Consumer Product and Innovation business unit. Called out as an emerging leader and selected for parent company Dentsu’s executive talent development program.
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Associate Creative Director / Senior CopywriterMcgarrybowen 2013 - 2015Brought on as senior copywriter and quickly promoted to associate creative director on the Verizon account. Part of a multidisciplinary creative team producing websites, video content, TV spots, and product launch campaigns for Verizon and Motorola mobile products.
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Senior Copywriter / Creative LeadRazorfish 2007 - 2013New York, Ny, UsProduced award-winning content and 360 marketing campaigns for global consumer brands (Microsoft, Motorola, AT&T, Samsung, Kraft, Keebler, Capri Sun, Lunchables, Cheez-It, Oreo, NutriGrain, Alpo, Effen Vodka). Infused creative campaigns with gamification to drive engagement across brand touchpoints. Twice promoted from Junior Copywriter to Copywriter (2008) and Senior Copywriter (2009). -
Whisky AmbassadorMktg 2007 - 2009New York, Ny, UsTold the world of the wonders of Diageo whisk(e)ys: Johnny Walker, The Classic Single Malts, Bulleit Bourbon, and George Dickel Tennesee Sour Mash. Conducted on- and off-premise beverage tastings, promotional events, and staff trainings. -
EditorPublications International 2005 - 2007Wrote, produced, and creative directed licensed content for children’s books, animated videos, and games, partnering with globaly brand licensors (Nickelodeon, Disney, Sesame Street, Mattel).
Benjamin Hawk Skills
Benjamin Hawk Education Details
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Kenyon CollegeDrama & Film -
Nielsen NormanInteraction Design
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Francis W. Parker School
Frequently Asked Questions about Benjamin Hawk
What company does Benjamin Hawk work for?
Benjamin Hawk works for Let's Brand
What is Benjamin Hawk's role at the current company?
Benjamin Hawk's current role is Creative Leader, Futurist, Strategist, Product and Experience Designer for Top-Tier Agencies & Brands.
What is Benjamin Hawk's email address?
Benjamin Hawk's email address is be****@****ail.com
What is Benjamin Hawk's direct phone number?
Benjamin Hawk's direct phone number is +151568*****
What schools did Benjamin Hawk attend?
Benjamin Hawk attended Kenyon College, Nielsen Norman, Francis W. Parker School.
What are some of Benjamin Hawk's interests?
Benjamin Hawk has interest in Economic Empowerment, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Animal Welfare.
What skills is Benjamin Hawk known for?
Benjamin Hawk has skills like Copywriting, Creative Strategy, Advertising, Creative Direction, Interactive Advertising, Storytelling, Social Media, Editing, Interactive Marketing, Strategy, Art Direction, Digital Media.
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