Benjamin Hernandez Email & Phone Number

United States

implementing and optimizing best-practices for SEO and SEM.

Austin, Texas, US

Henderson, NV, US

Madrid, Madrid, ES

Contracted with local social media marketing agency to offer web development and online-lead generation services for local business. Services managed included: Email Marketing, Content Production, Paid Social Advertising (Facebook, LinkedIn, Instagram, etc.), Paid Search (AdWords, Bing Ads), Web Development, and SEO (Keyword research, link-building.

• Analyzed sales data to develop improved user targeting across two Travel brands.EXPLORETRIP
• Ran social media ‘contests’ and drawings for marketing tchotchke (keychains, pens, and bag tags)
• Increased Facebook Ad CTR past Travel industry benchmark (1.2%)
• Decreased CPC below Travel industry standard ($0.29)
• Increased CVR above Travel industry standard (2.9%)
• Decreased CPA below Travel industry standard ($20.79)

Fresno, CA, US

London, London, GB

• Work closely with Strategists in developing and maintaining media plans.
• Gather data to support the media recommendation
• Assist in the execution of the media plan
• Participate in brainstorming sessions
• Update client media activity flowcharts
• Assist with tracking media expenditures to ensure agency and client budget compliance

Los Gatos, CA, US

• Call center representative. Technical troubleshooting for streaming service. Promoted to pilot chat support team, tested new web-based tools.
• Consistent customer service performance (94% satisfaction rate)
• Consumer research (logged drivers of incoming calls, searched for patterns)
• Wrote and refined troubleshooting articles in shared knowledge base
• Technical research (test web-based customer service tools and workflows)

• Coordinated career center services and events. Promoted from Student Assistant to Marketing Assistant.
• Assist in planning and coordination of events (1000+ people job fairs | 25+ people info sessions)
• Developed marketing materials (print and digital)
• Managed video productions—Coded Closed-Captioning—Coordinated video and photo shoots for new marketing materials—Developed video and photo assets for website
• Led adoption of Adobe Presenter (interactive web modules)—Trained staff in use of tool—Developed toolkit for future projects (incl.: templates, how-to manual, and web upload process)
• Designed new ‘About Us’ webpage—Coordinated staff picture shoot, edited staff bios

New York, NY, US

• Full-service, worldwide advertising agency headquartered in New York. Selected by the Multicultural Advertising Internship Program (MAIP) for one of two broadcast production internships, nationwide. Worked primarily on.
• Assisted production on shoots for clients Dr. Scholls, Zegerid, and Heineken (national spots)
• Scheduled talent and coordinated arrangements for commercial shoots and recording sessions
• Booked studio time and tracked scheduled adjustments per agency and client requirements
• Trafficked agency assets between the Account, Creative, and Production departments
• Reviewed recorded content for errors and strategy compliance

• San Jose State University's student-run marketing communications agency. Selected by Journalism and Mass Communications faculty to join for 10-month commitment. Developed collateral for clients: ZUCA, The Magic Carpet.
• Produced & edited video for ZUCA® Sport rolling luggage
• Produced and edited instructional video for Redbeacon® promoting the launch of new website
• Designed OOH art installation promoting The Magic Carpet Theater —sold-out Cinderella production, best selling performance of the year
• Reviewed assets with clients and coordinated changes as necessary, tracked adjustments

• Department of Veteran's Affairs hospital. Selected by the Hispanic Associated of Colleges and Universities (HACU) for placement as multimedia producer. Established multimedia solutions for the Walla Walla, WA Education.
• Scheduled shoots on hospital grounds, coordinated clearance (security, patients, etc.)
• Established SharePoint sites for the Education Department—trained co-workers in use of Microsoft Office SharePoint Server (MOSS)
• Produced educational and Instructional videos: —"Basic Veteran Orientation" —"Surveyor Interview Tips"—"Have You Considered Spirituality"

• Visalia-based production company specializing in TV production.
• Assisted broadcast production of local TV series “Stories of the Supernatural”
• Coordinated sales presentations with local businesses
• Wrote expense reports (for costs associated with sales travel)

Bs, Advertising, Creative

Aa, Liberal Arts