Benjamin Hernandez Email & Phone Number

Fresno, Ca, Us

United States

implementing and optimizing best-practices for SEO and SEM.

Austin, Texas, Us

Henderson, Nv, Us

Madrid, Madrid, Es

Contracted with local social media marketing agency to offer web development and online-lead generation services for local business. Services managed included: Email Marketing, Content Production, Paid Social Advertising (Facebook, LinkedIn, Instagram, etc.), Paid Search (AdWords, Bing Ads), Web Development, and SEO (Keyword research, link-building, on-site optimization).

Analyzed sales data to develop improved user targeting across two Travel brands.EXPLORETRIP• Ran social media ‘contests’ and drawings for marketing tchotchke (keychains, pens, and bag tags)• Increased Facebook Ad CTR past Travel industry benchmark (1.2%)• Decreased CPC below Travel industry standard ($0.29)• Increased CVR above Travel industry standard (2.9%)• Decreased CPA below Travel industry standard ($20.79)• Decreased our Cost-per-Customer, month-over-month 6-months straightFLYEX• Drove 10K downloads in (3) months• Created editorial calendar for travel app, managing 2017 promotion schedule• Produced creative and wrote copy for social accounts (FB, Twitter)• Coordinated booth setup for trade-show SXSW• Coordinated vendor services, managing

Fresno, Ca, Us

London, London, Gb

Work closely with Strategists in developing and maintaining media plans.• Gather data to support the media recommendation• Assist in the execution of the media plan• Participate in brainstorming sessions• Update client media activity flowcharts• Assist with tracking media expenditures to ensure agency and client budget compliance• Collect data and assist in writing competitive reports

Los Gatos, Ca, Us

Call center representative. Technical troubleshooting for streaming service. Promoted to pilot chat support team, tested new web-based tools.• Consistent customer service performance (94% satisfaction rate)• Consumer research (logged drivers of incoming calls, searched for patterns)• Wrote and refined troubleshooting articles in shared knowledge base• Technical research (test web-based customer service tools and workflows)

Coordinated career center services and events. Promoted from Student Assistant to Marketing Assistant.• Assist in planning and coordination of events (1000+ people job fairs | 25+ people info sessions)• Developed marketing materials (print and digital)• Managed video productions—Coded Closed-Captioning—Coordinated video and photo shoots for new marketing materials—Developed video and photo assets for website• Led adoption of Adobe Presenter (interactive web modules)—Trained staff in use of tool—Developed toolkit for future projects (incl.: templates, how-to manual, and web upload process)• Designed new ‘About Us’ webpage—Coordinated staff picture shoot, edited staff bios

New York, Ny, Us

Full-service, worldwide advertising agency headquartered in New York. Selected by the Multicultural Advertising Internship Program (MAIP) for one of two broadcast production internships, nationwide. Worked primarily on consumer packaged goods (CPG) accounts. • Assisted production on shoots for clients Dr. Scholls, Zegerid, and Heineken (national spots) • Scheduled talent and coordinated arrangements for commercial shoots and recording sessions• Booked studio time and tracked scheduled adjustments per agency and client requirements• Trafficked agency assets between the Account, Creative, and Production departments• Reviewed recorded content for errors and strategy compliance

San Jose State University's student-run marketing communications agency. Selected by Journalism and Mass Communications faculty to join for 10-month commitment. Developed collateral for clients: ZUCA, The Magic Carpet Theater, Redbeacon, and the American Vaulting Association.• Produced & edited video for ZUCA® Sport rolling luggage• Produced and edited instructional video for Redbeacon® promoting the launch of new website• Designed OOH art installation promoting The Magic Carpet Theater —sold-out Cinderella production, best selling performance of the year• Reviewed assets with clients and coordinated changes as necessary, tracked adjustments

Department of Veteran's Affairs hospital. Selected by the Hispanic Associated of Colleges and Universities (HACU) for placement as multimedia producer. Established multimedia solutions for the Walla Walla, WA Education Department.• Scheduled shoots on hospital grounds, coordinated clearance (security, patients, etc.)• Established SharePoint sites for the Education Department—trained co-workers in use of Microsoft Office SharePoint Server (MOSS)• Produced educational and Instructional videos: —"Basic Veteran Orientation" —"Surveyor Interview Tips"—"Have You Considered Spirituality"

Visalia-based production company specializing in TV production. • Assisted broadcast production of local TV series “Stories of the Supernatural”• Coordinated sales presentations with local businesses• Wrote expense reports (for costs associated with sales travel)

Bs, Advertising, Creative

Aa, Liberal Arts