Ben Horowitz Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Mclean, Va, Us

- Built and launched new web and mobile applications to replace a third party vendor's website; this tool brings our Commercial Card digital experience into the 21st century with an intuitive design, and empowers our organization to better command the future of our product's direction.

Mclean, Va, Us

- Developed competitive pricing structure for deposit rates in rising interest rate environment; built internal tool leveraging VBA in Microsoft Excel and Outlook for rate increase exception requests- Conducted a market entry analysis for new Escrow Express product

Us

Student run custom apparel company serving the WashU administration, clubs, athletics, Greek life, & community.- Created rebranding campaign by targeting incoming freshmen with high end apparel lines and by networking to reestablish relationships built on trust. Revitalized website and digital platforms such as Facebook, Instagram, and e-mail. Overall, raised annual profits by 200% in second year of ownership.- Redesigned storefront to create a customer-centric design environment that enticed and captured sales appointments with student body. Held unique events to drive storefront traffic including artist competition viewings and graphic auctions.

Mobile application launched in February 2016 that allows college students to work for one another by posting and claiming one time jobs on a live updating feed, in turn providing quick service in exchange for quick cash. - Developed a complex idea into a product in nine months with a team of four college students and a budget of less than $10,000, accruing nearly 10% of the pilot market (3,000 users at the University of Florida) in just seven weeks of operation.- Formulated monetization structure in collaboration with pro forma development. Constructed algebraic functions for company expansion plan, using marketing strategy to factor in a weight system for the considered variables. - Leveraged creative skills to script a tutorial video that amassed over 60,000 likes on social media. Wrote full business plan and customer service front and back end manuals. Designed promotional literature, materials, and hand-drawn app prototype.

St Louis, Missouri, Us

Sports venture capital firm and accelerator “leveraging education, investment, and industry expertise”. - Utilized extensive data research and predictive statistics to build marketing budget for one of the firm’s portfolio companies, calculating for anticipated staffing and resources. Coordinated travel schedule and headhunted ad creation support to minimize costs, cutting expenses by nearly $20,000 on a $120,000 budget. - Used Porter’s Five Forces to provide analyses of ventures being considered for the firm’s next accelerator cohort.

“Commercial and creative advisor for rightsholders, helping organizations across sports and entertainment unlock greater value from their audiences and brand partnerships”.- Conducted competitive benchmarking research for 3,500 sponsorship deals across nearly 250 major properties in the music festival and environmental cause sectors. Compiled data to to identify sponsorships characteristics such as pricing, participation, and activation. Used information to develop and suggest future action for each respective sector. - Assisted on a project with the Cleveland Cavaliers expanding the organization’s sponsorship globally. Considered the financial and legal constraints and demands of the NBA team to find international businesses matching the required profile.