As General Manager, key responsibility is to drive the Marketing & Communications strategy. This is achieved through:• Developing strategic marketing and communications plans set against growth objectives• Formulating the marketing and communications strategy based on market intelligence, customer insights and research• Delivery of financial targets for all business streams through strategic plans, initiatives and activity• Managing the digital and social strategy• Owning… Show more As General Manager, key responsibility is to drive the Marketing & Communications strategy. This is achieved through:• Developing strategic marketing and communications plans set against growth objectives• Formulating the marketing and communications strategy based on market intelligence, customer insights and research• Delivery of financial targets for all business streams through strategic plans, initiatives and activity• Managing the digital and social strategy• Owning the brand personality and ensuring consistent delivery across all communications• Building marketing into a center of excellence• Driving customer strategy Show less

Responsible for the management of Catholic Youth Events in Brisbane and Sydney during the Sydney WYD08 event. Managing the Franciscan Friar’s major events with oversight of the marketing, communications and volunteers whilst liaising with local and international stakeholders.• Events, Marketing, Communications & Volunteers oversight of Franciscan World Youth Day activities, notably the Franciscan Youth Festival event at Bondi Beach and Days In The Diocese event in Brisbane

This role was focused on the leadership of the contact centre and management of market research projects. The role was charged with the supervision of a team of 30 staff and the monitoring of projects